Andy Crestodina

Velvet Rope Marketing Strategy: How Can You Make People Actually Lust To Join

Posted on April 15, 2021 by Heidi Cohen in Marketing |

Do you use a Velvet Rope Marketing Strategy? Does a small segment of special customers yield higher profits? Includes data, tactics, and case studies.

Tags: Andy Crestodina, Bertelsmann, Bradley Metrock, CLTV, Content marketing world, customer lifetime value, Elite Marketing, FOMO, HNWI, Jay Baer, Luxury Marketing, Marriott, Project Voice, Studio 54, Taipei 101, Talkwalker, UGC, User generated content, Voice Spark Live, Waldorf Hotel

Annual Content Planning: 5 Types Of Content You Need To Improve Results

Posted on December 10, 2020 by Heidi Cohen in Content Marketing | 2 Comments

Annual content planning is not just about filling your content marketing editorial calendar. Done well, annual content planning enables you to laser-focus on the content your organization needs to build your addressable audience and ultimately to purchase from you. Includes tips and examples.

Tags: Andy Crestodina, BuzzSumo, Content Planning, Spin Sucks, Top Rank Marketing

Awesome Holiday Content Marketing Campaign You Need To See

Posted on November 25, 2020 by Heidi Cohen in Content Marketing |

Is a Holiday Content Marketing Campaign part of your marketing strategy and plans? Use these 5 tactics with case studies and data to improve your results.

Tags: Abraham Lincoln, Active Campaign, Andy Crestodina, Ann Handley, Bean Casserole, Bruce Clay, Campbell Soup, consistent content, Content Silo, Gartner, Holiday Content Marketing, Jimmy Daly, Joe Pulizzi, Library Structure, Media Marketing Revenue Model, Pilgrims, Recipes, Sarah Josepha Hale, subscription, Thanksgiving, Zuora

Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted

Posted on November 13, 2020 by Heidi Cohen in Blogging, Content Marketing | 10 Comments

Whether or not you’re a blogger suffering from triskaidekaphobia, here’s help to improve your blog’s ability support your business and marketing with 13 bloggoing beliefs busted. Includes actionable blogging tips to improve your blog.

Tags: Andy Crestodina, audio, Blogging Belief Busted, Bruce Clay, Buffer, Christopher S. Penn, CMWorld, Content Optimization, Content silos, Jimmy Daly, Marcus Sheridan, Moz, Orbit Media, Photo, Rand Fishkin, Seismic Content Marketing Shift, Social Media Examiner, Sustainable Content, Triskaidelkaphobia, Voice

2020 Blogging Research: What You Can Do To Improve Your Results

Posted on October 8, 2020 by Heidi Cohen in Blogging, Content Marketing |

Does blogging still work for marketers? Based on 2020 blogging research, this data, charts, analysis and tips will show how to improve business results.

Tags: Ahava Leibtag, Andy Crestodina, Ann Handley, Brian Dean, Brooke Sellas, content distribution, Gini Dietrich, Mark Schaefer, Mike Allton, Orbit Media

2020 Marketing Projections: What You Need To Know Now To Be Competitive

Posted on January 8, 2020 by Heidi Cohen in Marketing |

To succeed use these 2020 Marketing Projections to guide or revise your plans. Include charts & data you need based on 2019 marketing changes.

Tags: Amazon, Andy Crestodina, Branding, Chris Penn, Dennis Shaio, Gartner, Joey Coleman, Mark W. Schaefer, McKinsey, PwC, Search, Social Media, Trust Insights

5 Core Content Types You Need To Support Your Marketing

Posted on December 11, 2019 by Heidi Cohen in Blogging, Content Marketing | 4 Comments

Fill your editorial calendar with 5 core content types to help visitors. Also meets content marketing goals with least resource use. With examples & tactics.