Andy Crestodina

How Book Marketing Can Actually Improve Your Content Marketing Results

Posted on September 20, 2021 by Heidi Cohen in Content Marketing | Leave a comment

Dog With Glasses Reading Book- Book Marketing

Want to expand your content marketing? Then add book marketing to increase your audience and sales. Includes case studies, examples and tips.

Tags: Active Campaign, Amazon, Andy Crestodina, David Meerman Scott, edelman, Gini Dietrich, Jason Miller, Joe Pulizzi, John Lee Dumas, Mark Schaefer, newsjacking, PESO model, Ravelry, Stephen West

Influencer Marketing Relations: How To Improve Your Results

Posted on September 6, 2021 by Heidi Cohen in Influencer Marketing, Marketing | 8 Comments

Want to know about the why, who & what of influencer relations marketing? Get the data and tactics you need to create or improve your influencer marketing.

Tags: Andy Crestodina, Edelman Trust Barometer, eMarketer, GE Reports, Gini Dietrich, Influencer Relations, Jonah Berger, Lee Odden, Matt Cutts, Michael Brenner, State of Influencer Marketing, Statista

Velvet Rope Marketing Strategy: How Can You Make People Actually Lust To Join

Posted on April 15, 2021 by Heidi Cohen in Marketing |

Do you use a Velvet Rope Marketing Strategy? Does a small segment of special customers yield higher profits? Includes data, tactics, and case studies.

Tags: Andy Crestodina, Bertelsmann, Bradley Metrock, CLTV, Content marketing world, customer lifetime value, Elite Marketing, FOMO, HNWI, Jay Baer, Luxury Marketing, Marriott, Project Voice, Studio 54, Taipei 101, Talkwalker, UGC, User generated content, Voice Spark Live, Waldorf Hotel

Ignore Blogging Blarney: How To Get Awesome Blog Results

Posted on March 16, 2021 by Heidi Cohen in Blogging, Content Marketing | 5 Comments

Want awesome blog results despite content saturation? But you keep finding blogging blarney? We smash 17 pieces of blogging blarney and replace them with solid marketing tactics for success.

Tags: About page, Andy Crestodina, blog brand, Bruce Clay, Gini Dietrich, Henneke, Jakob Nielsen, John Lee Dumas, Kerry O'Shea Gorgone, Lee Odden, Peg Fitzpatrick, Rand Fishkin

Annual Content Planning: 5 Types Of Content You Need To Improve Results

Posted on December 10, 2020 by Heidi Cohen in Content Marketing | 2 Comments

Annual content planning is not just about filling your content marketing editorial calendar. Done well, annual content planning enables you to laser-focus on the content your organization needs to build your addressable audience and ultimately to purchase from you. Includes tips and examples.

Tags: Andy Crestodina, BuzzSumo, Content Planning, Spin Sucks, Top Rank Marketing

Awesome Holiday Content Marketing Campaign You Need To See

Posted on November 25, 2020 by Heidi Cohen in Content Marketing |

Is a Holiday Content Marketing Campaign part of your marketing strategy and plans? Use these 5 tactics with case studies and data to improve your results.

Tags: Abraham Lincoln, Active Campaign, Andy Crestodina, Ann Handley, Bean Casserole, Bruce Clay, Campbell Soup, consistent content, Content Silo, Gartner, Holiday Content Marketing, Jimmy Daly, Joe Pulizzi, Library Structure, Media Marketing Revenue Model, Pilgrims, Recipes, Sarah Josepha Hale, subscription, Thanksgiving, Zuora

Blogging Tips To Avoid Triskaidekaphobia: 13 Blogging Beliefs Busted

Posted on November 13, 2020 by Heidi Cohen in Blogging, Content Marketing | 10 Comments

Whether or not you’re a blogger suffering from triskaidekaphobia, here’s help to improve your blog’s ability support your business and marketing with 13 bloggoing beliefs busted. Includes actionable blogging tips to improve your blog.