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2016 Small Business Social Media Use: 5 Trends
Want to improve your 2016 small business social media use? Here are 5 tips based on UMass Dartmouth research. Includes examples.
Web Hosting Basics for SMBs (Chart)
Need to know the web hosting basics for your SMB? Our webmaster guides you through the 4 main options for web hosting. Includes an table to help you.
Prime Day, Christmas in July, and How to Drive Sales When No One is Buying
Want to maximize your sales? Then you need to create profitable marketing promotions that follow these 7 steps.
Tags: Amazon, Prime Day, Promotion, Promotional Calendar, Walmart
2015 Social Media Predictions: 10 Forecasts You Need
Here are the Top 10 2015 social media predictions and the challenges each social network faces. Included are 27 social media marketing tactics to help you.
Tags: Amazon, Facebook, google+, Hubspot, LinkedIn, Pinterest, Slideshare, social media ROI, YouTube
Can You Curate Content Like The Masters? 7 Secrets
Do you curate content? Learn the secrets from Google and Amazon, the content curation giants, to make your curated content drive measurable results.
Tags: Amazon, Content Curation Giant, google+, Media
Customer Experience: The Key to Social Media Gold
When it comes to social media and business in general, the cheapest thing that you can do is to give your customer a good experience. Small businesses have an advantage in this regard since they often know their customers personally. The bottom line is that satisfied customers save you money in several ways:
Tags: Amazon, Forrester, trip Advisor, Yelp
Customer Reviews: Social Media Content Supports Sales [Charts]
Without trust consumers won’t buy from you. Further, research shows that consumers don’t trust marketers or their advertising. So how do you persuade prospects to buy from you? Leverage the power of social media to enable your customers and fans to persuade and sell prospects through the use of customer reviews.
Why Brands Matter (And Size Doesn’t) [Research]
Branding isn’t only for major consumer-oriented products (aka CPG products). Business-oriented products (aka B2B), services, not-for-products and solopreneurs also have brands that augment the value of their organizations over the long term. Here are seven brand attributes and Actionable Marketing Tips. Source: Heidi Cohen’s Actionable Marketing Blog
