Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.
Roughly two out of five U.S. adults dislike advertising in general according to recent Experian Simmons research. Yet despite what they say, customers find some forms of advertising a positive experience. Here are sixteen ways consumers like advertising. (Data chart included)