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Facebook – The Honeymoon Is Over [Research]
For Facebook, the honeymoon defined in terms of hyper growth, increased engagement, and easy revenue generation, is over. While Facebook isn’t at risk of disappearing from the social media landscape any time soon, as a media entity, it’s matured. It must bring in sufficient money and take care of its members. Here are five challenges for Facebook’s long-term revenue prospects.
Tags: Advertising, Commerce, Facebook, Payvment
Do You Know Your Marketing ABCs?
It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.
Tags: Advertising, Branding, Communications, Community, Competitor, customer, design, Direct Marketing, e-commerce, Email, Fans, Free, gamification, Goals, green, guarantees, hoidays, incentives, influence, jingle, junk mail, know your customer, lifetime value, loyalty, marketing plans, marketishare, Media, Mobile marketing, Niche, Place, positing, Price, Product, Promotion, qr code, qualtiy, referral, Research, rewards, Rwesources, Social Media, target market, testing, Trust, unique selling proposition., USP, Value, Video, viral marketing, Website, word of mouth marketing, X-factor, youth marketing, zero based marketing
Business Titan Marketing Views Are Still Relevant
Strong marketing, at its core, comes from an understanding of your business objectives, your customers and their needs. The marketer’s need to track progress towards goals by using appropriate metrics is ageless. To prove that, here are marketing-related quotes from twelve business titans that remain relevant.
Tags: Advertising, Social Media
Mobile Marketing: 56 MUST Have Facts [Data Included]
Mobile marketing is on three out four marketer’s plans for 2011 according to Forrester Research. Unlike other forms of digital marketing, mobile marketing involves a layer of complexity due to the difference in platforms and devices. To help you understand this evolving marketplace, here are 56 mobile marketing facts including 23 charts. Each point is based on market research and can guide your marketing plans.
Tags: 4G, Advertising, Android, apps, BIA/Kelsey, eMarketer, ForeSee, HipCricket, IAB, iPhone, LBS, Location-based services, Marketing, Mobile, mobile advertising, mobile apps, mobile commerce, Mobile Coupon, mobile local advertising, Mobile Marketing Association, Research, Smaato, smartphone, SMS, Text messaging, The Nielsen Company
Online Advertising’s Tipping Point
In 2010, online advertising has finally reached a tipping point. It exceeds revenues from newspaper advertising, both online and offline. Here are five implications for marketers. (Data charts included!)
I Want My Social Media Without Advertising!
We don’t like advertising on our social media platforms. We find it intrusive and not user-friendly. Here are eight suggestions for how social media platforms can drive revenues. Dare I say social media advertising?
Why We Like Advertising
Roughly two out of five U.S. adults dislike advertising in general according to recent Experian Simmons research. Yet despite what they say, customers find some forms of advertising a positive experience. Here are sixteen ways consumers like advertising. (Data chart included)
Tags: Advertising, coupons, eMarketer, groupon
Blogging: Are You Driving Readers Away?
While most bloggers seek to build the largest audience they can, they may unintentionally annoy readers and drive them away without realizing it. To get your blog on track, here are 20 ways blogs drive readers nuts without realizing it and actionable blogging tips to fix them easily. Source: Heidi Cohen’s Actionable Marketing Blog