While most bloggers seek to build the largest audience they can, they may unintentionally annoy readers and drive them away without realizing it. To get your blog on track, here are 20 ways blogs drive readers nuts without realizing it and actionable blogging tips to fix them easily. Source: Heidi Cohen’s Actionable Marketing Blog
Want to generate content revenues? Here’s proof that, unlike Facebook, you need more than advertising. Includes tips & ideas so you can develop new sales.
2012 was [finally] mobile’s year. Mobile, including both smartphones and tablets made significant jumps forward. Always within arm’s reach, they’ve become an integral part of our lives. As a result, consumers expect a seamless digital experience regardless of the device they’re using. Here are 29 mobile marketing charts to help you navigate mobile marketing in 2013. Source: Heidi Cohen’s Actionable Marketing Blog
In today’s advertising rich environment, you need content marketing regardless of whether your organization is a B2B, B2C, Not-for-Profit or solopreneur. The one big reason is trust! Beyond the fact that content marketing powers social media, search and sales, marketers must use content marketing because consumers don’t trust advertising. This isn’t a newsflash. While advertising credibility has been on the decline for years, recent Nielsen research link underscores this continuing trend.