Advertising Week

5 Keys to Effective Conference Presentations

Conferences and public events have three major audiences, show organizers, speakers and attendees. After attending a variety of events during New York’s Advertising Week, here are five tactics to help make your presentation a success. Please read on…

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Electronic Sandwich Boards

Advertising’s Early Location Based Marketing During this Advertising Week New York, a couple of the more talk-worthy promotions were technology-enabled sandwich board advertisements. The old-fashioned advertising clad sandwich board brings to mind a man standing on a street corner near a merchant’s establishment handing out flyers. Without any modern technology, you pay attention to them because they cross your line of sight and hand you a flyer.

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