Actionable Marketing Tips
Social media doesn’t exist in a marketing silo. Other marketing elements contribute to promoting your presence on various social media entities and social media supports other elements of your marketing mix; it’s a two-way relationship. Ensuring that your social media strategy is integrated into your marketing mix is critical for stretching your small business budget. Here are seventeen ways to leverage the rest of your marketing mix to promote your social media efforts and eighteen ways to use social media to support your other marketing plans.
Content marketing enables marketers to build a targeted, engaged audience, rather than using advertising to rent eyeballs when the need arises. Here are three eye opening datapoints to convince you, seven elements that make content marketing more effective and related actionable marketing tips to help you improve your content marketing.
Only 5.4% of Iowa’s eligible voters turned out and voted in Tuesday’s Republican caucus, the first votes cast in the 2012 presidential race. If in this highly publicized race that dominated the news across media platforms for weeks, only a tiny fraction of the eligible voters turned out, what does this mean for your marketing?
Unlike 2010, 2011 wasn’t a year of breakout campaigns, products or brands on a magnitude of the iPad or the Old Spice Guy. Yet, marketing as we know it continued to evolve in significant ways. Here are the top ten marketing highlights of 2011 you must consider as you finalize your 2012 marketing. Individually, each point may not seem significant, but viewed together they represent a dynamic change in how the public uses technology and consumes content. [Research charts included]