Actionable Marketing Tip

How To Ride The Social Media Wave [Examples]

Stephen Covey’s adage “start with the end in mind” is useful when planning your content marketing and distribution across social media. Maximizing the impact of your content marketing requires creating a plan for each major piece of content. Here are five strategies to enhance your reach by riding the social media wave. [Examples included!] Source: Heidi Cohen’s Actionable Marketing Blog

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7 Pinterest Secrets From Retailers

Pinworthy - 7 marketing tactics

Is Your Business Pinworthy?  [Research  and Examples] Want to make your business pinworthy? Then take some tips from the proven tactics used by these top Pinterest retailers, based on research by Pinsights in 2Q2012. To help you, here are seven major Pinterest findings and the related actionable marketing tactic. They are based on the analysis of 22 official retailer brand Pinterest accounts. These ecommerce-enabled sites were selected because they had at least 10,000 account followers, had made their first account pin on Pinterest at least 60 days ago, and had made at least 100 pins in the last 60 days.

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Twitter Is Not A Conversation [Research & Charts]

Twitter is a social media microblogging platform that encourages interaction in the form of 140 character exchanges. Twitter engagement abbreviates content through the use of links and attachments while expanding the conversation through the use of hashtags. As a result, Twitter enables one-to-many, one-to-one and many-to-many interactions. Yet, despite this ability to communicate, Twitter isn’t a conversation based on recent research by Dan Zarrella of Hubspot. 5 Twitter research insights with charts and actionable marketing tactics. Source: Heidi Cohen’s Actionable Marketing Blog

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Images & Photos: How To Increase Their Social Media Effectiveness

Social Media image checklist

Images and photographs are 2012’s top social media content format that’s driving engagement on both old and new social media platforms. As a marketer, how do you ensure that this content works like glue to attract and convert prospects? Here are seven tactics to make your use of images in social media more effective. Source: Heidi Cohen’s Actionable Marketing Blog

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7 Blog Insights – Inspired By Dan Zarrella of Hubspot [Research]

If you’re like a lot of bloggers, you’ve spent hours worrying about every aspect of your blog. To improve your blog, pay attention to what works and what doesn’t. Start by looking at the macro-trends and applying them to your blog and what your potential audience is seeking. Here are seven blogging insights inspired by research done by social media scientist Dan Zarrella of Hubspot. He presented this information at The Science of Inbound Marketing webinar on July 12, 2012. Source Heidi Cohen’s Action Marketing Blog

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Social Media: The Top 7 Questions That Keep Marketers Up At Night (& Recommendations to Help Them!)

7 Social Media Questions that Keep Marketers Up at NIght

As social media matures, seven critical questions continue to keep marketers up at night according to Social Media Examiner’s 2012 Social Media Marketing Industry Report. Ordered to help you develop a social media marketing plan, here are the top seven social media questions marketers want answered along with recommendations to help get your business on track. Source: Heidi Cohen’s Actionable Marketing Blog

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20 Ways to Get Your Content Marketing Discovered

Does your content marketing stand out from the sea of other information like a peacock?

Getting your content marketing discovered is like meeting someone special at a crowded dance. To stand out, your content marketing must be a peacock in a sea of other information demanding to be consumed. Let’s break the goal down to manageable tactics just as you might do to attract someone special at a crowded event.  Remember the goal is to create compelling content. Here are twenty actionable marketing tips to get your content marketing discovered from Heidi Cohen’s Actionable Marketing Blog.

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