Actionable Analysis

10 MUST READ Digital Marketing News Sources

Posted on November 10, 2010 by Heidi Cohen in Marketing Resources |

Need to keep up with the ever-changing digital marketing landscape? If so, here are ten must read digital marketing news sources.

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Are You Practicing Spaghetti PR?

Posted on November 4, 2010 by Heidi Cohen in Communication | 3 Comments

Spaghetti PR is an unsophisticated form of media relations. While a good PR person is worth their weight in gold, blindly contacting press with no understanding of the media entity or writer is likely to yield limited results. Here are 7 points to help PR professional pitch reports.

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