Are You Practicing Spaghetti PR?
Spaghetti PR is an unsophisticated form of media relations. While a good PR person is worth their weight in gold, blindly contacting press with no understanding of the media entity or writer is likely to yield limited results. Here are 7 points to help PR professional pitch reports.
Tags: Actionable Analysis, adTech, ClickZ, Meida Relations, PR, Spaghetti PR