Want to improve your customer experience (or CX)? Read this author interviews with Dan Gingiss on “The Experience Maker” to attract and retain customers longer and profitably.
To succeed enter marketing circle of trust. Includes trust definitions, research, data and tips to increase customer trust and support social good.
Need to build trust for your brand or business? Start by understanding the current state of trust according to Edelman. Then build content marketing trust with these 3 tactics.
Marketing to millennials? Here’s the inside dirt on what 2015 millennial shoppers seek based on research (charts and tips included.)
While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention. Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.