3 ways to build content marketing trust based on Edelman, Nielsen and Accenture research. Includes tips to make your content more credible to readers.
Marketing to millennials? Here’s the inside dirt on what 2015 millennial shoppers seek based on research (charts and tips included.)
While content is 2013’s marketing mantra, to achieve their business goals, marketers must break through the noise (aka bs) to get their information read. As a marketer, you’re up against a sea of messages competing for your prospects’ attention. Creating and distributing content that reaches your target audience and fulfills their needs without being promotional is a challenge. Includes 7 actionable content marketing tactics and research. Source: Heidi Cohen’s Actionable Marketing Blog.