360 degree branding

Images & Photos: How To Increase Their Social Media Effectiveness

Social Media image checklist

Images and photographs are 2012’s top social media content format that’s driving engagement on both old and new social media platforms. As a marketer, how do you ensure that this content works like glue to attract and convert prospects? Here are seven tactics to make your use of images in social media more effective. Source: Heidi Cohen’s Actionable Marketing Blog

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Social Media Requires More Than Luck

Friday the 13th black cat

Today’s a good day to stay home if you’re a paraskevidekatriaphobic (aka someone with an irrational fear of Friday the 13th). When it comes to social media, many marketers think every day’s Friday the 13th with the possibility of a potential PR crisis in every social media posting. Here are thirteen tips to make your own social media luck. Source: Heidi Cohen’s Actionable Marketing Blog

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360 Degree Branding

360 degree branding goes live

Brands enhance the value of the products, companies and people they represent whether for a B2B, B2C, Not-for-Profit (aka NFP) or solopreneur. Today’s social media-connected, content marketing rich environment demands you have a 360 degree brand. Here are ten, 360 degree brand elements and questions to develop and/or expand your organization’s branding.

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