2011 highlights

Unlike 2010, 2011 wasn’t a year of breakout campaigns, products or brands on a magnitude of the iPad or the Old Spice Guy. Yet, marketing as we know it continued to evolve in significant ways. Here are the top ten marketing highlights of 2011 you must consider as you finalize your 2012 marketing. Individually, each point may not seem significant, but viewed together they represent a dynamic change in how the public uses technology and consumes content. [Research charts included]