4 responses

  1. Derek Fischer
    May 1, 2013

    The takeaway from these statistics is that e-mail marketing is still a more effective way of reaching customers than social media for American consumers. They spend 38% of their time online between e-mail and social media which indicates that social sites are used most effectively for building e-mail subscriber lists.

  2. Katy
    April 29, 2013

    This is great information to have! Knowing where your customers spend their time online – and how long they stay there – can be very beneficial to business. Thanks for sharing Heidi!

  3. Michal Smetana
    April 25, 2013

    These are all amazing insights. Thanks for sharing them with us, Heidi. I mean, I would have never though that 27% (16 mins) of our “internet time” would be spent on social networking while, for example, email would only account for 3 minutes. Really interesting statistics.

  4. Aamir Lehri
    April 23, 2013

    Wow Nice Article Thanks for sharing

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