Best Social Media Tools: What The Top Marketers Use

Social Media ToolsWhy do you need social media tools?

To get measurable marketing results that your CMO and CFO understand!

Face reality:
Your social media marketing requires financial investment!

Social media requires money for:

  • Employee, freelance and/or agency personnel,
  • Native and non-native content in a variety of formats and platform-tailored presentations,
  • Social media tools connected related business technology (such as analytics, finance, CRM, email and others), and
  • Paid social media promotion and advertising across select platforms.
  • Related non-social media marketing to nurture leads and support existing customers.

So you need the best social media tools to achieve these outcomes:

  • Expand visibility, brand and thought leadership,
  • Extend content distribution,
  • Improve relationships with your customers, community and others, and
  • Increase qualified leads and/or sales.

At a minimum, use social media tools to:

  • Create social media friendly content and/or distribution presentations,
  • Schedule social media posts,
  • Participate with your social media audience,
  • Encourage followers to take purchase-related actions, and
  • Measure relevant conversations, sentiment, and results.

To help you let’s see what social media tools the best marketers use and why.


How To Define Which Tools For Social Media Are Best

Best Social Media Tools Definition:
Social media tools provide specialized digital technologies to make specific, often repetitive or easily batched, tasks faster and easier to complete. 

The 5 main categories of social media tools are:

  • Monitor social media. At a minimum check for business, brand, management and competitive mentions. Key To Social Media Success: Respond quickly and as close to real time as possible. Also, have a social media crisis plan.
  • Create, publish and distribute content.  Tailor content to the specific  platform and content format. Key To Social Media Success: Use a variety of presentations for your social media distribution. This avoids looking like spam or wallpaper.
  • Schedule social media shares. Maintain an active and branded social media presence for your business.Key To Social Media Success: Batch  and schedule pre-formatted shares across your top social media platforms. 
  • Engage with your community and influencers. Track comments and mentions to respond as soon as possible. Also, tap into targeted communities  such as Facebook Groups. Key To Social Media Success: Engage with people in human conversation.
  • Track and measure social media results. Assess how social media contributes to business and marketing goals. Key To Social Media Success: Use a call-to-action and connected content to aid measurability.


What Are The Best Social Media Tools?

Social Media Tools

Since social media tools vary by platform, function, business size and device,  selection can be difficult. 

So we asked 60+ marketing experts who specialize in social media which 3 tools they used. 

The biggest surprise:
Several marketers named specific social media platforms as tools. 

As a marketer, I get it:
Social media provides functionality that supports marketing needs such as native, communication, engagement and analytics.

The 5 Best Social Media Tools among these 60+ marketers were:

  • Agorapulse (32%)
  • Buffer (22%)
  • Canva (16%)
  • Facebook Analytics (10%)
  • BuzzSumo (9%)


What Tools 60+ Of The Top Marketers Use For Social Media

(Editor’s note: We corrected typos and reformatted some responses to improve readability. If the changes misrepresent your point-of-view, contact us and we’ll fix it!)

Ai Addyson-ZhangAi Addyson-Zhang – Classroom Without Walls (@AiAddysonZhang)

I use these 3 tools for my social media:

  • TweetDeck to participate in Twitter chats. (But not to schedule tweets since I stopped doing that);
  • Canva to create graphics for my weekly Facebook live show; and
  • inshot to edit pictures and iMovie to edit videos. (2019)

Michaela Alexis  (@mickalexis )

My favorite 3 social media tools are:

  • Loom for screen capture videos,
  • Agorapulse for scheduling, and
  • BIGVU teleprompter app for recording videos on my iPhone. (2020)

Mike AltonMike Allton – Agorapulse (@Mike_Allton)

There are 3 key tools that, without them, my business would be severely handicapped and struggle at efficiency.

  • Evernote. I use it primarily for content creation. Also it handles To-Do lists, email templates, brainstorming and general note-taking. Every time I have a blog post idea,  I make a note of the  idea in my Blogging Notebook within Evernote. As a result, I have hundreds and hundreds of ideas I can work on and publish when I have the time.
  • Easil. It has become my go-to app for graphic design. As a marketer, I need graphics every day for blog posts, social shares, events and emails. But I’m nowhere near proficient enough in Photoshop to create graphics quickly. Now I can quickly whip up the perfect graphic to communicate my intended message.
  • Agorapulse. I’ve using this social media management tool for years since it has the capability to post and schedule activity to all major networks, listen for comments and engagement, and report on the success of your activities. (Disclaimer: Agorapulse employee.) (2020)


Andrew And PeteAndrew and Pete – Atomicon (@andrewandpete)

Our top 3 social media tools are:

  • Agorapulse is the best tool for keeping track of notifications and staying on top of relationships
  • Rev makes captions on easy since video is so important.
  • ConvertKit is a bit of a cheat since it’s email, but what is social without email? (2019)

Syed BalkhiSyed Balkhi – WPBeginner (@syedbalkhi)

My favorite 3 social media tools are:

  • BuzzSumo is our favorite to monitor social media mentions.
  • Buffer is great for scheduling social media posts weeks in advance, and
  • TweetDeck is our go-to tool for responding to customers and managing day-to-day social media activity. (2019)

Shane BarkerShane Barker – Shane Barker Consulting (@shane_barker)

Okay, I have 4 favorite social media tools to level up my campaigns.

  • Buffer is definitely one of my favorites.
  • Crowdfire helps us schedule content and identify no followers or fake followers.
  • Agorapulse simplifies social media management and makes it easier to identify the best Instagram hashtags based on user interaction.
  • TweekSocial is the best Twitter marketing tool for sending mass DMs to all of our followers, without getting the account banned. (2019)

David BerkowitzDavid Berkowitz – Serial Marketer (@dberkowitz)

I use these 3 tools to manage social media:

  • Slack to run my own community, Serial Marketers.
  • Bridge for making intros and keeping tabs on who I’ve connected.
  • Pinboard has become the next best way (to organize bookmarks. (Although I still miss (2020)

Allie Bloyd – Allie Bloyd Media

My favorite 3 social media tools:

  • MeetEdgar
  • Canva
  • Clipman (2020)

Susan BorstSusan Borst – Interactive Advertising Bureau (aka: IAB) (@susanborst)

I don’t use a lot of social media tools; the only one I use is

  • Tweetdeck! (2019)

Lisa BuyerLisa Buyer – The Buyer Group (@lisabuyer)

  • Canva makes me feel like a graphic artist rocks star ad maker.
  • Buffer creates work efficiency.
  • Belive lets me do Facebook Lives like a news pro.
  •  syndicates Facebook lives and other platforms. Also, it can repurpose valuable content into a live video. (2019)


Ian ClearyIan Cleary – (@iancleary)

My 3 top social media tools are:

  • Agorapulse. I used to use 4 tools and now I only need this tool to manage all my social media. It has great functionality, great support and I get more traffic and engagement when I use it.
  • Video drives more engagement but it’s generally difficult to create. does for video what Canva does for images.
  • OptinMonster.  This builds me a lot of email subscribers. A great tool with so many options for customizing when and where email subscription forms appears. (2019)

Heidi CohenHeidi Cohen – Actionable Marketing Guide (@heidicohen)

For your business and brand to remain visible and yield profitable results, engage and and build community on social media

While a blog and email rank at the top of my social media tool set, I use these 3 favorites as well.

  • BuzzSumo provides content creation guidance based on key indicators of content quality, namely social media shares, and backlinks.
  • Agorapulse supports regular social media distribution across platforms.
  • Social Warfare provides social sharing for my blog that encourages visitors to share blog posts.

BTW, I supplement this with real time engagement that I put into my calendar! (2019)

Azure Collier – Tripleseat (@azurecollier)

My 3 favorite tools are:

  • Facebook. It’s where I can find links to long-form content that interests me, updates from the people I care about, and a space to share what’s happening in my life.
  • Instagram. I love Instagram for photos and videos that are either simply gorgeous. Or they teach me something about what’s going on through the eyes of other people in their little corner of the world.
  • Pinterest. This content makes my life more colorful and interesting. It’s where I gather inspiration to decorate my apartment, create delicious recipes, and find clothing and beauty tips. (2020)

Andy CrestodinaAndy Crestodina – Orbit Media Studios (@crestodina)

My top 3 social media tools are:

  • BuzzSumo,
  • CoSchedule …and
  • Google Analytics! (2020)

Brian DeanBrian Dean – Backlinko (@backlinko)

My top 3 social media tools are:

  • BuzzSumo. Great for finding proven content topic ideas.
  • Buffer. In my opinion, it’s still the best way to schedule social media posts.
  • VidIQ. My favorite video SEO tool. (2019)

Gini Dietrich – Spin Sucks (@ginidietrich)

Oh, man. It depends on the week, but this week it’s

  • Facebook,
  • Instagram, and
  • Pinterest. (2020)

Melonie DodaroMelonie Dodaro – Top Dog Social Media (@MelonieDodaro)

The top 3 social media tools I use are:

  • Buffer,
  • Agorapulse and
  • LinkedIn Sales Navigator.

The first two I love because they save me time and allow me to reach people on different time zones. The latter is a phenomenal tool if you are a B2B professional or business and want to take a proactive approach to lead generation. (2019)

Perry DrakeDr. Perry D. Drake – University of Missouri – St. Louis (@pddrake)

I use:

  • Hootsuite and
  • Facebook Analytics.

Because, at little cost, these  tools allow my students and me to monitor the social media conversation and our post effectiveness for the University of Missouri – St. Louis. (2019)

Bryan EisenbergBryan Eisenberg – Buyer Legends (@TheGrok)

My top  3 social media tool include:

  • LumaFusion for editing videos on my iPad or IPhone.
  • Canva for creating quick graphics,
  • Buffer for scheduling posts. (2019)

Eric EngeEric Enge – Perficient Digital (@stonetemple)

My favorite 3 social media tools are:

  • Tweetdeck,
  • HootSuite and 
  • SparkToro (2019)


Adam Franklin – Bluewire Media (@Franklin_Adam)

My top 3 social media tools are:

  • is a tool I use every week to transcribe social media videos into text for PDFs and blog posts.
  • Canva is my go-to design tool for creating eye-catching visuals.
  • Splasheo is my go-to ‘done for you’ video production tool. (2020)

Allen GannettAllen Gannett – Author, The Creative Curve (@Allen)

I like:

  • Switcher Studios for live video,
  • LinkedIn’s mobile app for posting, and
  • ProWritingAid for an extra set of eyes on content! (2020)

Glen GilmoreGlen Gilmore – Gilmore Business Network (@GlenGilmore)

My top social media tools are:

  • Twitter lists, which I largely keep private, are great tool for staying connected with industry leaders.
  • Buffer is a great tool for sharing content to a variety of accounts and a variety of time zones in a targeted fashion. (2019)

Mike GingerichMike Gingerich – Digital Hill (@Mike_Gingerich)

As a social media marketer I like:

  • Agorapulse for monitoring and scheduling to multiple social platforms.
  • Facebook native tools is hard to beat for  in planning, insights, and advertising. (2019)

Dan GingissDan Gingiss – The Experience Maker, LLC (@dgingiss)

My favorite 3 social media tools I use are:

  • Lately — For mass generation of posts based on existing content, plus scheduling
  • Live Tweeting — It’s the way I take notes during conferences, engage with other attendees, and eventually create future content like blogs
  • Twitter Analytics — Provides great information about your account and what content is most effective. (2020)

Ian Anderson GrayIan Anderson Gray – Seriously Social (@iagdotme)

I like these 3 tools:

  • Agorapulse because it allows me to manage the social mentions, messages and comments from all my social networks easily and get down to inbox zero. It also helps my team manage messages and post content intelligently.
  • Wave Video allows me to create fun and engaging video content in different formats (square, portrait and landscape) really easily. It also allows me to add in professional looking video footage from stock libraries.
  • Brand24 allows me to follow how my brand is mentioned not just across social channels but also on the web. It’s a great way of getting involved in conversations when I’m being mentioned and being able to boost my brand awareness. (2019)

Christine Gritmon – Christine Gritmon, Inc. (@cgritmon)

My favorite 3 social media tools are:

  • Live video; I use ecamm, but there are loads of great programs out there now, and they really do add a lot of value to the experience versus going live natively.
  • Schedulers. I use Agorapulse for my social media interactions and I often use Hootsuite with clients. While the majority of my content is unscheduled, I like to have schedules in place for some things. And I’m moving to schedule more of my content strategy so I can spend my energy on other things.
  • Canva. I actually know how to design things for real!  But I still use Canva, because it’s just so darn easy. Easil is another great graphics tool. (2020)

John HallJohn Hall – (@johnhall)

My favorite 3 tools are:

  • Zapier because it’s an amazing API connector that makes everyone’s life easier.
  • Buffer and CoSchedule since they help schedule out your content in a more effective way. (2019)

Ana HoffmanAna Hoffman (@AnaTrafficCafe)

My favorite 3 social media tools are:

  • AgoraPulse,
  • BuzzSumo, and
  • SEMrush

All three, in their own ways, provide the type of social media intelligence that allows marketers to focus their efforts on what actually works.

Without that, we are left to… well, just add to the rest of the social media noise, hoping something sticks. (2019)


Sharon Hurley HallSharon Hurley Hall (@shurleyhall)

My top 3 tools are:

  • MissingLettr, because it’s the best way to drip share my own content to maintain a consistent social media presence. I love the fact that you can customize the messaging, too!
  • Buffer, which makes it easy to share other people’s content on a variety of social platforms
  • Mention, which allows me to track social mentions easily. (2019)

Holly Homer – Kids Activities Blog (@4kidsactivities )

My top tools are:

  • Google Drive,
  • Trello and
  • Picmonkey (2020)

Mitch JoelMitch Joel – Six Pixels Group (@mitchjoel)

My favorite 3 social media platforms are:

  • Facebook Private Groups. Enables you to build an audience where consumers already are.
  • WordPress. Allows you to publish and share stories in a very powerful way.
  • Libsyn.  Enables you to share and distribute podcasts easily. (2019)

Douglas KarrDouglas Karr – DK New Media (@douglaskarr)

My top 3 social media platforms include:

  • Google My Business Mobile App is a beautiful social app for monitoring and sharing your brand on Google searches.
  • Adobe Spark Post is a clean mobile app for making graphics optimized for any social channel.
  • Agorapulse makes the workflow is beyond simple (Disclaimer: Agorapulse Ambassador). (2019)

Samantha Kelly – Tweeting Goddess (@Tweetinggoddess)

I like:

  • Bonjoro to surprise and delight my customers,
  • Brand24 for social listening and tracking hashtags, and
  • Tweetbeam for live events Twitter screen (2019)

Alex Khan – Attractiv Media GmbH (@1alexkhan)

My top 3 social media tools are:

  • Planable for planning posts with clients,
  • Shakr for creating video ads, and
  • Agorapulse for scheduling and community engagement. (2019)

Nadya Khoja – Venngage (@nadyakhoja )

I like:

  • Twitter,
  • Linkedin, and
  • Instagram

For  automation tools, I like:

  • Zapier,
  • Buffer and
  • good ol’ Google Sheets. (2020)

Dr. Robin Kiera – Digitalscouting (@stratorob )

My favorite tools are:

  • Socialpilot,
  • Upwork/Fiverr,  and
  • WeVideo (2020)

Larry KimLarry Kim – MobileMonkey, Inc. (@larrykim)

I like:

  • Canva. When it comes to graphics, my team can’t live without it.
  • MobileMonkey. For Facebook posts it lets you set up a private auto reply to anyone who leaves a comment on your posts. (Disclaimer: I started MobileMonkey.) (2019)

Katie LanceKatie Lance – Katie Lance Consulting (@katielance)

I am a big fan of anything that is simple and helps me create great content in less time.

My 3 favorite tools are:

  • for scheduling Instagram posts. The desktop and app are simple. And I use them daily. I love that I can save hashtags and schedule a lot of content all in one sitting.
  • Canva for Work is still a big workhorse for me. I use this almost daily for social media graphics especially the resizing feature. I love with Canva for Work the ability to have all my branding assets saved and easily available.
  • WordSwag is one of my favorite apps for creating motivational quote graphics quickly and easily. I love batch creating a lot of content with this app.

I know you only asked for three but as a bonus, my fourth is Unsplash. They have a gorgeous stock photo library that is easy to use and easy to search. Plus, their website and app is super easy to use to create content quickly. (2019)


Annica Lin – Thimble Insurance (@Annica_Lin )

For my work, I only focus on paid social media. So my top 3 tools are from Facebook:

  • Facebook Ad Library,
  • Attribution and
  • Analytics.  (2020)

Stephanie LiuStephanie Liu – Lights, Camera, Live® (@heystephanie )

My favorite 3 social media tools are:

  • Ecamm Live to create a stunning live broadcast and quickly live stream to multiple platforms like Facebook, Periscope, YouTube and more.
  • Designrr to easily repurpose your videos and automatically transform content into blog posts, sound bites, and beautifully designed ebooks with a click of a button.
  • Agorapulse to quickly and efficiently schedule repurposed content so you never have to wonder what to share with your audience. (2019)

Fiona LucasFiona Lucas – iRespectOnline and Futureproof Your Kids (@irespectonline)

I like to use these 3 tools:

  • Agorapulse helps me to manage my clients and to clearly see what is scheduled and for when.
  • makes creating short form video content quick and easy with so many options for branding.
  • Easil is another favorite tool for content creation. With it, you can make really good animated gifs so easily! (2019)

Lisa MarcyesLisa Marcyes – Oracle (@lisa_marcyes)

My favorite tools are:

  • Canva for quick and simple visual edits. It’s simple, cheap, and easy to use.
  • Hootsuite for scheduling and listening. It’s user friendly and one of the easiest ways to listen across your platforms.
  • Simply Measured for analytics. It’s one of the best analytics tools out there that provides downloadable metrics reports in real time. (2019)

Ryan McCreadyRyan McCready – Venngage (@RyanMcCready1)

My favorite 3 tools are:

  • Zapier lets me set up simple automations that scale better than traditional tools.
  • Tailwind helps me track Pinterest traffic better than any other tool and makes collaboration easy.
  • Mention makes it easy to track when your brand its mentioned. (2019)

Alisa Meredith – Alisa Meredith Marketing (or Tailwind) (@alisammeredith)

I like:

  • CoSchedule for easy posting of social updates on the blog.
  • Social Warfare is good for storing and saving optimized images for each social platform.
  • Tailwind offers set of tools for Pinterest. (Disclaimer: Tailwind employee.) (2019)

Get $15 off an annual plan or one month of Tailwind free.

Scott MontyScott Monty – Scott Monty Strategies (@scottmonty)

I like:

  • Tweetdeck allows me to see updates to my Lists, which keep Twitter more sane for me;
  • Buffer lets me to post something interesting to multiple platforms in one place (but still allows me to fine-tune each post); and
  • Repost  allows me to share the content of others on Instagram easily on my own feed. (2019)

Donna MoritzDonna Moritz – Socially Sorted (@sociallysorted)

My favorite 3 social media tools are:

  • Agorapulse  is my social media management tool. I was able to drop a handful of tools to just use one – Agorapulse – to save both money and time. It has features for listening, scheduling posts, engagement/ replies reporting, and more ..all in the one tool!
  • Easil is my go-to tool for creating my own visual content. From stunning image templates (including Instagram Stories) to GIFs, you can create great visuals with this tool. It also has great features for teams to keep all of your brand assets in the one place (fonts, colors, logos and images) to access while you design and the handy feature of locking, so you can control how designs and templates are edited by team members.
  • is my favorite tool for creating social videos. They have loads of video templates and it’s super easy to edit videos. It’s very drag-and-drop. I also love that you can add from a huge library of photo, audio and video files.. and even add stickers to your videos. (2019)

Daniel Ocner – MediaMorphosis (@docner)

My favorite tools are:

  • Yet Another Mail Merge (And yes this is a tool!),
  • YouTube, and
  • Waze. (2020)

Aaron OrendorffAaron Orendorff – iconiContent (@aaronorendorff)

I’m a fan of:

  • Buffer and
  • Buzzsumo (2019).


Keith A. QuesenberryKeith A. Quesenberry – Messiah College (@Kquesen)

  • Hootsuite. I’ve used and taught with this tool since 2011 and the rich features and capabilities keep growing.
  • Answer The Public. To generate frequent quality and engaging content, this tool provides auto-suggest data  to help spark ideas.
  • Social Platform Analytics. Most social platforms provide free access to very valuable data  to help improve your social media results. Take the time to understand and find the insights you need. (2019)

Rebekah RadiceRebekah Radice – RadiantLA (@rebekahradice)

My go-to social media tools are:

  • Agorapulse,
  • Brand24 and
  • Tailwind.

Since all social management, listening and sharing can be done with those 3 tools. Each has powerful analytics. And they allow me to stay active, involved, and results focused without spending hours a day in each social channel. (2019)

Laura Rubinstein – Transform Today Digital Marketing Agency & Social Buzz Club (@CoachLaura)

My favorite social media tools are:

  • Social Buzz Club
  • Agorapulse and
  • BrandMentions (2020)

Neal SchafferNeal Schaffer – PDCA Social (@nealschaffer)

The 3 social media tools that I tend to use the most and thus become my favorite, are:

  • AgoraPulse,
  • Tailwind, and
  • SocialBee. (2020)

Jason Schemmel – Amway (@JasonSchemmel)

For social media tools, I use:

  • TweetDeck for Twitter;
  • Later for Instagram; and
  • Plain old Facebook for Facebook. (2020)

Brooke B. SellasBrooke B. Sellas – B Squared Media (@BrookeSellas)

My favorite social media tool is:

  • Sprout Social, FTW! B Squared Media has been using their social media management tool since day one and we’re still going strong (8 years in May!). (2020)

Dennis ShiaoDennis Shiao – Dennis Shiao Consulting (@dshiao)

My favorite social media tools are:

  • Buffer
  • Canva
  • iPhone’s built-in photo editor (2020)

Editor’s Note: Dennis also runs a large, real life Content Marketing Meetup in California. So don’t under-estimate the use of older tools!

Ann SmartyAnn Smarty – Internet Marketing Ninjas (@seosmarty)

My favorite social media tools are:

  • Viralcontentbee. It lets you get your content spread even if you haven’t yet built your own community. (Disclaimer: I am the founder!)
  • Mavsocial.  This tool lets you post to your social media channels and it has awesome visual marketing tools built-in.
  • Awario. It allows you to monitor your brand mentions and possible leads on social media. (2019)

Mike StelznerMichael Stelzner – Social Media Examiner (@mike_stelzner)

My favorite tools are:

  • Google Analytics
  • Facebook Insights
  • YouTube analytics  (2019)

Dustin W. StoutDustin W. Stout – (@DustinWStout)

My favorite social media tools are:

  • Agorapulse. My businesses and my agency has never been more streamlined. So we can plan, collaborate, schedule, and monitor the performance of social media content. Also, it  saves us hours of time every week by giving us a social inbox in which to gather and respond to comments, mentions, and relevant topics.
  • Tailwind. First it allows me to schedule Pinterest pins intelligently for clients and me. Also, it gives me access to Tribes where I can source high-quality pins to share, and get my own pins shared by others.
  • Social Warfare – Pro. Without it my blog content would not get nearly the amount of social share traffic without it. (Disclosure, I co-created this WordPress plugin.)  (2019)


Chris StrubChris Strub – Giving Day Guy (@ChrisStrub)

The tools I use include:

  • Switcher Studio. It allows me to create sophisticated multi-camera live video from iPhones;
  • Twitonomy. Allows me to essentially read the DNA of any public Twitter user; and
  • Over, Adds sophisticated moving text to Instagram Stories right from my iPhone. (2020)

Ivana Taylor – DIYMarketers (@DIYmarketers)

My favorite tools are:

  • Brand24 for social listening,
  • Nimble for social selling, and
  • Visme  for social graphics. (2020)

Christoph Trappe – The Authentic Storytelling Project

I use:

  • Buffer,
  • Twitter’s iPad app, and
  • Graphic design tools. (2020)

Eric T. Tung – Dignity Memorial (@EricTTung)

80% of employees are willing to post about their companies on social media, but they are afraid to get in trouble.

To overcome this challenge, we use:

  • SOCi, It allows our social media champions to use posts curated in a library. As a result, they get used to our voice and tone. So they use it as training wheels to establish and create their own content. I recommend SOCi to anyone in charge of a multi-location franchise or company. (2020)

Magdalena UrbaniakMagdalena Urbaniak – Brand24, MaxTractor (@Meg_Urbaniak)

All social media stats can be treated as a tool since data is the new black!

I love:

  • IFTTT,
  • Buzzsumo, and
  • Brand24 (Disclaimer: I  work for Brand24!). (2019)

Andrea Vahl – Andrea Vahl, Inc. (@andreavahl)

My favorite tools are:

  • Agorapulse,
  • Report Garden  for Facebook Ads reporting,
  • Splasheo  for creating videos to share,
  • Canva and
  • (2020)

Owen Video – The Video Sales Machine (@owenvideo)

My favorite social media tools are:

  • Agorapulse. Manage my comments and my communication.
  • TubeBuddy. Optimize my YouTube channel and keep tabs on the competition.
  • BeLive.Tv. Provides software for fast and effective live streaming on Facebook. (2019)

Deborah WeinsteinDeborah Weinstein – Strategic Objectives (@debweinstein)

My favorite social media tools are:

  • Buffer. Helps maintain a semi-automated presence on social media.
  • Google Link Builder. Allows us to embed our PR campaign medium, name, tactics and channels into links we send to journalists for our clients. So we can effectively track and measure website traffic from these campaigns.
  • Facebook’s Advertising Platform. Despite public distrust, Facebook’s advertising platform remains the most effective tool in any marketer’s toolkit. So we can drill down and nano-target micro-communities in a highly cost-effective way. (2020)

Anita Wong – Bommiemedia (@_anita_wong)

My favorite social media tools are

  • The Instagram App – To create stories for both IG and Facebook – much more versitile and features far out way FB stories App with it’s built in boomerang, superzoom, filters etc
  • – For video creation from the desktop for all your social media platforms plus they have now introduced video hosting.
  • Videoshop App – For video creation on the go, this is my GO To video mixing app to create a variety of social media platform videos (2020)

Sue B. The Instagram ExpertSusan B Zimmerman – SBZ Enterprises (@suebzimmerman)

My favorite social media tools are:

  • Instagram for community, creativity, collaborations, and
  • Planoly to schedule IG post to save time. (2019)


What Tools The Best Marketers Use For Social Media: Conclusion

Regardless of your business and/or brand focus, you need to remain visible on social media. 

Social media can be a real time-suckAs many of these marketers noted!

So use a mix of social media tools tailored to your specific needs. As a result, you can focus and batch your social media efforts for better and more measurable results.

BUT don’t interpret this to mean:
You can or should automate all of your social media engagement!

Because you still need to engage with your community and customers in real time in a human way!

Further, as your business and social media platforms and technologies evolve< so must your toolset!

What are your favorite social media tools and why do you like them? Please use the comments section to expand this conversation.

Happy Marketing,
Heidi Cohen


  • Where contributors mentioned or highlighted their role in the creation and/or employment by various social media tool companies, those are noted. When contributors mentioned their influencer or affiliate status, this was noted.
  • There are cases where contributors are influencers and/or affiliates of the products that they recommend. BUT–they didn’t share this information with the Actionable Marketing Guide. 
  • None of the links in this article are affiliate links!


Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.
You can find Heidi on Facebook, and Twitter.


Get Heidi Cohen’s Actionable Marketing Guide by email:


Want to check it out before you subscribe? Visit the AMG Newsletter Archive.

Photos of Heidi Cohen – ©2019, Heidi Cohen – Permission to use them is granted on the condition that you link to this article.
Photos of contributors are sourced from Twitter profiles 

Tags , . Bookmark the permalink.

Comments are closed.