4 responses

  1. Edwin Dearborn
    August 1, 2013

    This was very informative on how to direct one’s message and to whom. With this type of strategic targeting, I can see social media marketing becoming more accepted with the SMB world as a legit marketing method.

  2. Ann Smarty
    August 1, 2013

    Your opening sentence, alone, is quotable and worth the read, and then you go in deeper. Very helpful information.

  3. Ian Cleary
    July 29, 2013

    Hey Heidi,

    One question could be what type of content spurs your audience into action. If your audience takes action and gets results they are more likely to come back for more!

    Great post!


  4. Barry Ricks
    July 29, 2013

    It has been my experience that people who don’t know who their target audience is, always are lost and are not sure how to go forward. Do your research people, a least a little bit.

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