Or, does most of your budget focus only on raising awareness and attracting leads?
Or, do you lose control of prospects once Sales gets involved?
Regardless of how you answered these questions, you’re not alone. Continue reading
Or do you think blogs are “old school”?
Does your blog exist on content scraps that some senior executive once wanted?
Let’s face reality:
Once the darling of digital marketing, blogging media has lost its sex appeal!
Have your content marketing, communications and social media results eroded?
Do you spend more on these marketing tactics than you did last year?
With seismic marketing shift, more and more marketers face this double whammy.
Do you provide regular servings of consistent content?
Think: Meal kits like Blue Apron for content.
Like meal kits that do the shopping and chopping, this content saves you creation time.
Why? Continue reading
Can B2B content marketers improve their business results in this environment?
I ask myself this question on a regular basis.
Because we’re at an important point where outside factors create incredible marketing opportunities—and challenges!
Want the only conference advice you need to get the most out of every event you attend?
Of course, you do!
How do I know?
Because I used to be like you.
Before, I subscribed to Groucho Marx’s view of the world:
“Who would want to belong to a club that would have me as a member?”
As a result I often suffered from Conference Wallflower Syndrome:
It sets in when you attend live events without a colleague or social wingman. So you feel isolated and less willing to engage. Continue reading