Does your marketing support the full B2B Purchase Process?
Or, does most of your budget focus only on raising awareness and attracting leads?
Or, do you lose control of prospects once Sales gets involved?
Regardless of how you answered these questions, you’re not alone. Continue reading
Have your content marketing, communications and social media results eroded?
Do you spend more on these marketing tactics than you did last year?
With seismic marketing shift, more and more marketers face this double whammy.
Do you provide regular servings of consistent content?
Think: Meal kits like Blue Apron for content.
Like meal kits that do the shopping and chopping, this content saves you creation time.
Why? Continue reading
Can B2B content marketers improve their business results in this environment?
I ask myself this question on a regular basis.
Why?
Because we’re at an important point where outside factors create incredible marketing opportunities—and challenges!
Heidi Cohen: What inspired you to dive into this topic of “lack of focus”?
I was surprised that you reference research on lack of attention dating back to the early 1970s, pre-dating PCs by a decade.
Nir Eyal: To be honest, I was trying to solve my own problem. I noticed it most powerfully when I was with my daughter. She asked me to do something, and I told to hold on a second because I had to check something on my phone.
It hit me that I was allowing myself to become distracted by some insignificant email—and that it was pulling me away from one of my most significant relationships. That’s when I set out on a quest to figure out how to defeat distraction once and for all.
Are you part of a professional community?
Don’t translate community to mean social media platform, email list or Slack.
These options allow you to hide behind your computer screen doling out likes and shares.
Rather, I mean organizations, associations and meetups with face-to-face gatherings. Continue reading
Want the only conference advice you need to get the most out of every event you attend?
Of course, you do!
How do I know?
Because I used to be like you.
Before, I subscribed to Groucho Marx’s view of the world:
“Who would want to belong to a club that would have me as a member?”
As a result I often suffered from Conference Wallflower Syndrome:
It sets in when you attend live events without a colleague or social wingman. So you feel isolated and less willing to engage. Continue reading
Is blogging media part of your overall marketing strategy?
