Marketing AI: What You Need To Know To Make Your Marketing Better

Posted on May 16, 2019 by Heidi Cohen in Marketing AI |

Marketing AI DefinitionCan you define Marketing AI?

Or, do you think Marketing AI is just another overhyped, technology buzzword?

The AI Reality:
You already use artificial intelligence everyday without realizing it!

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10 Mom-Inspired Content Marketing Lessons That Will Make You A Better Marketer

Posted on May 12, 2019 by Heidi Cohen in Blogging, Content Marketing | 5 Comments

Mom-Inspired Content Marketing LessonsWere you like me when you were young?

I felt like my mother told me to do stuff I didn’t want to do just to bug me.

When I ignored her, she just kept repeating and repeating and repeating her request.

Each time her voice got louder and more embarrassing. As if her increased noise level didn’t make me pay attention.

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10 Small Business Marketing Lessons You Need To Make The Most Of Your Limited Resources

Posted on May 9, 2019 by Heidi Cohen in Marketing, Small Business | 1 Comment

Small business marketing lessonsDoes your small business get the most from your limited resources?

Not sure?

Wonder if you’re missing important marketing opportunities?

Or do you think that this doesn’t apply to your business because it’s larger with more resources.

Then think again. Continue reading →

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How To Create Winning Co-Marketing Partnerships: What You Need To Know To Improve Your Results

Posted on May 3, 2019 by Heidi Cohen in Content Marketing, Marketing |

Co-Marketing ParntershipsNeed to increase marketing visibility but short on resources?

No matter the size of your brand and your budget, it’s often never enough.

I know from experience.

While at The Economist, I had a BIG brand and a micro budget.

So what did I do?

I got creative with the resources I had to create win-win partnerships. Continue reading →

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Content Marketing Spring Cleaning: How To Improve Your Results

Posted on April 26, 2019 by Heidi Cohen in Content Marketing |

Content Marketing Spring CleaningSpring has finally arrived with its clean, fresh light and sense of rebirth.

And it’s time to clean out your content marketing closets.

Your content needs a refresh.

This includes your blog, email and social media content.

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Social Media Tools: What 50+ Of The Best Marketers Use

Posted on April 10, 2019 by Heidi Cohen in Marketing Resources, Social Media |

Social Media ToolsWonder why you need social media tools?
Not because social media is easy-to-use.

What’s your proof?
Posts from your grandmother that regularly show up in your feed?

But do you want to stick with this marketing gut check approach to social media? Continue reading →

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Simple 5 Step Blog Post Formula That Will Make You A Pro Now

Posted on April 5, 2019 by Heidi Cohen in Blogging, Writing | 2 Comments

Simple 5 step blog post formulaFeel the minutes ticking by until your blog post deadline?

But you don’t know what to write?

I get it.

While writing is difficult, it’s harder when you’re under pressure to produce.

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Content Curation Roundup Posts: How To Get Awesome Results

Posted on March 29, 2019 by Heidi Cohen in Content Curation, Content Marketing | 4 Comments

Content Curation Roundup PostsRoundup posts are “sweet”.

By gathering input from influencers and your audience, you are curating content.

Specifically:
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject.
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