Seismic Shift Marketing: What You Need To Do Now

Posted on December 4, 2019 by Heidi Cohen in Marketing |

Seismic Shift MarketingWill your marketing continue to break through and get found by your target audience?

Probably not!

Why?
Because we’re in the midst of a seismic marketing shift.

Continue reading →

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Thanksgiving: The Most Awesome Holiday Content Marketing Campaign You Need To See

Posted on November 26, 2019 by Heidi Cohen in Content Marketing |

Holiday Content Marketing CampaignDid you know that Thanksgiving as celebrated today resulted from one of the most awesome holiday content marketing campaigns ever?

Despite what you learned in elementary school, the first harvest feast between the Pilgrims and the Wampanoag Native Americans in 1621 lacked turkey and pumpkin pie! Continue reading →

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The New B2B Purchase Process: What You Need To Know Now [Research]

Posted on November 20, 2019 by Heidi Cohen in B2B Marketing |

New B2B Purchase ProcessDoes your marketing support the full B2B Purchase Process? 

Or, does most of your budget focus only on raising awareness and attracting leads?

Or, do you lose control of prospects once Sales gets involved?

Regardless of how you answered these questions, you’re not alone. Continue reading →

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Blogging Media: How To Make Your Marketing Succeed [Research]

Posted on November 14, 2019 by Heidi Cohen in Blogging, Content Marketing |

Blogging Media: How To Make Your Marketing SucceedIs blogging media part of your overall marketing strategy?

Or do you think blogs are “old school”?

Does your blog exist on content scraps that some senior executive once wanted?

Let’s face reality:
Once the darling of digital marketing, blogging media has lost its sex appeal!

Continue reading →

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How To Build Share of Audience Attention To Improve Your Marketing Results

Posted on November 4, 2019 by Heidi Cohen in Content Marketing |

Share of Audience Attention or SOAAHave your content marketing, communications and social media results eroded?

Do you spend more on these marketing tactics than you did last year?

With seismic marketing shift, more and more marketers face this double whammy.

Continue reading →

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How To Use Consistent Content To Attract Attention And Hook Your Audience

Posted on October 31, 2019 by Heidi Cohen in Content Marketing |

How To Use Consistent Content To Attract AttentionDo you provide regular servings of consistent content? 

Think: Meal kits like Blue Apron for content.

Like meal kits that do the shopping and chopping, this content saves you creation time.

Why? Continue reading →

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2020 B2B Content Marketing Research: How To Improve Your Results

Posted on October 24, 2019 by Heidi Cohen in Content Marketing, Market Research Insights |

2020 B2B Content Marketing Research: How To Improve Your ResultsCan B2B content marketers improve their business results in this environment?

I ask myself this question on a regular basis.

Why?

Because we’re at an important point where outside factors create incredible marketing opportunities—and challenges!

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Indistractable – Author Interview

Posted on October 12, 2019 by Heidi Cohen in Performance Improvement | Leave a comment

Heidi Cohen Interviews Nir Eyal

Indistractable: How to Control Your Attention and Choose Your Life

IndistractableHeidi Cohen: What inspired you to dive into this topic of “lack of focus”?

I was surprised that you reference research on lack of attention dating back to the early 1970s, pre-dating PCs by a decade.

Nir Eyal: To be honest, I was trying to solve my own problem. I noticed it most powerfully when I was with my daughter. She asked me to do something, and I told to hold on a second because I had to check something on my phone.

It hit me that I was allowing myself to become distracted by some insignificant email—and that it was pulling me away from one of my most significant relationships. That’s when I set out on a quest to figure out how to defeat distraction once and for all.

Continue reading →

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