How To Build A Strong Professional Community

How To Build A Strong Professional COmmunityAre you part of a professional community?

Don’t translate community to mean social media platform, email list or Slack.

These options allow you to hide behind your computer screen doling out likes and shares.

Rather, I mean organizations, associations and meetups with face-to-face gatherings. Continue reading

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Content Marketing World: The Only Conference Advice You Need To Make You Better

Content Marketing World The Only Conference Advice You Need To Make You BetterWant the only conference advice you need to get the most out of every event you attend?

Of course, you do!

How do I know?
Because I used to be like you.

Before, I subscribed to Groucho Marx’s view of the world:
“Who would want to belong to a club that would have me as a member?”

As a result I often suffered from Conference Wallflower Syndrome:
It sets in when you attend live events without a colleague or social wingman. So you feel isolated and less willing to engage. Continue reading

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CMWorld: What You Need To See That Will Make You A Better Content Marketer

CMworld -heidi cohenCMWorld is finally here!

Waiting for this must-see content marketing event is like waiting for Santa Claus.

The difference:
You get 200+ people strutting their orange instead of one lone man wearing red.

And yes:
I am proud to be one of them! (Hat tip: Stephanie Stahl, Cathy Mc Philips and Andrea Larick!)

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The Top Content Marketing World Presenters You Need To See

The Top Content Marketing World Presenters You Need to SeeDrum roll!

The much anticipated Content Marketing World 2019 is finally here! 

Or #CMWorld  as it’s affectionately known. 

I’m not surprised.

So do you know:
Which Content Marketing World presenters you want and need to see?

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3 Reasons You Need Sustainable Content Marketing

3 Reasons You Need Sustainable Content MarketingHave you paid attention to the man-made fires burning in the Amazon?

Hoping for cash inflows, the Brazilian government doesn’t care about the world’s lungs.

Despite Brazil’s economic focus, world leaders are concerned about sustainability.

Because we risk depleting natural resources in our lifetimes.

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Do You Need To Get Rid Of Your Content Marketing Gut?

Content Marketing GuitWant to know a secret about me?

Of course you do!

Because everyone loves gossip!

Even The Economist includes gossip—they call it “Obituaries” to appeal to their readers’ guilty pleasures.

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Seismic Content Marketing Shift: How These 3 Changes Will Make You Fail

Seismic Content Marketing ShiftAre your once stellar content marketing results starting to decline?

Even though you’ve followed “best practice” tactics.

The same ones you used in the past. 

The ones based on best results to-date. 

Maybe you need to look outside of your organization to understand why.  Continue reading

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Content Marketing Newsletters: How To Increase Your Distribution

Content Marketing NewslettersAre you surprised that content marketing newsletters can improve your distribution?

You shouldn’t be.

Because social media platforms use email newsletters to get you to return.

And so do news media.

Continue reading

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