Heidi Cohen

What Is Web 3.0: How Will It Affect Your Marketing?

Posted on August 1, 2022 by Heidi Cohen in Web 3.0 |

What is Web3 or Web 3.0?

Have you heard of Web3 or Web 3.0 ?

Or, did you assume that it was a typo?

The term Web 3.0 is used by different people to mean different things.

For the business community, startups and venture capitalists, it’s a way to hype a product or service by giving it the sheen of cutting edge technology.

For others, it’s an aspirational dream of a democratic online world not dominated by big corporations.

To help you answer “What is Web3?” for your organization, this article defines Web 3.0 and the related technologies to understand how you can use it. Continue reading →

Tags: Blockchain, Creator Coin, Crypocurrency, Internet of Things, IoT, Metaverse, NFT, Semantic Web, Smart Contract, Smart Token, Web3

The Ultimate Branding Checklist: How To Create Your Branding Strategy

Posted on July 25, 2022 by Heidi Cohen in Branding |

Does your business have a unique branding strategy?

Or did someone just create a logo on Fivvr?

If you fail to develop your brand, your offering can become an undifferentiated commodity or be driven out of a specific market category if customers prefer and purchase other brands.

Continue reading →

Tags: April Dunford, Binet, Brand Equity, Competitors, Customers, Logo, Products, Rand Fishkin, Storytelling

Voice Consumer Statistics: How Voice Shapes Your Customer Behavior [VCI Research]

Posted on July 6, 2022 by Heidi Cohen in Context Marketing, Market Research Insights, Voice Marketing |

Do you know the voice consumer statistics regarding how your audience uses voice?

Do you need to understand why and how your audience selects to use voice across devices and contexts?

Then get up-to-speed with our in-depth analysis of Voice Consumer Index 2022.

Continue reading →

Tags: Home Depot, Jon Stine, Mercedes Benz, Open Voice Network, Vixen Labs, Voice Consumer Index, Walmart

The New B2B Purchase Process: What You Need To Know Now [Research]

Posted on June 13, 2022 by Heidi Cohen in B2B Marketing, Purchase Process |

Do you know the B2B Purchase Process has changed?

Or, does most of your marketing budget remain focused only on raising awareness and attracting leads?

Or, do you lose control of prospects once Sales gets involved? Continue reading →

Tags: B2B, Binet, Branding, Brent Adamson, edelman, Forrester, Gartner, Hybrid Sales, McKinsey, Omnichannel, Onboarding, Personalization, Retention, Sales Enablement

Seismic Shift Marketing: What You Need To Do Now

Posted on June 1, 2022 by Heidi Cohen in Marketing |

Does your business break through the seismic marketing shift?

Does your target audience find your business when they need it and take action?

Probably not!

Why?
Because the seismic shift has changed the global environment massively across business, political and social factors.

Continue reading →

Tags: Amazon, BuzzSumo, Facebook, google+, GroupM, Hubspot, PwC, SpackToro

Email Newsletters: How You Can Build Better Reader Relationships

Posted on May 9, 2022 by Heidi Cohen in Content Marketing, Email Marketing | 10 Comments

Are your email newsletters stuffed with bland filler?

Even worse, do your newsletters cause readers to scroll by or unsubscribe before your content has a chance to dazzle them?

While your website and blog are the heart of your owned media, your email is the blood system that circulates communications. As your direct line to readers, your email communications must do your marketing’s heavy lifting. Continue reading →