How To Write Better Headlines Based On Data [Research]

Five Ways To Improve Your Headlines

Write Better HeadlinesHeadlines matter.

This isn’t a marketing newsflash.

Back in the Mad Men era, David Ogilvy famously said:

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.  Tweet This

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The State Of Interactive Content Metrics [Research and Tips]

How To Improve Your Interactive Content Marketing Results

State of interactive content marketing metricsInteractive content marketing is white hot.

Why?

Because when the average reader spends 37 seconds per article (NewsCred) Tweet This
your content needs all the help it can muster. 
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What I Did on My Vacation – 99 Free Summer Blog Titles

99 Free Summer Blog Titles to Overcome Writer’s Block

Free Summer Blog TitlesNow that summer’s in full swing, do you feel the same way when you look at your blank computer screen?

Even worse, do you get a nagging feeling that summer’s slipping away and you’ve barely been to the beach or out on the back 9? (Maybe you need summer blog hours?) Continue reading

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Content: The Atomic Particle of Marketing – Book Interview

Heidi Cohen Interviews Rebecca Lieb

New book: Content: The Atomic Particle of Marketing

Content: The Atomic Particle of MarketingQ: What’s your best piece of advice for readers looking to improve their marketing?

Strategy before tactics. There’s been a very understandable pattern of behavior since digital marketing began to jump in with both feet, giving little thought to business goals or how to sustain and nurture initiatives.

In the late ‘90s the CEO’s teenage nephew built the website (he was qualified because he knew HTML). Email, search, social media: all are tactics marketers initially embraced tactically before they applied strategy.

We’re now seeing the same happen to content marketing; marketers commit to marketing before they really look at the whys and hows of the discipline.

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Use Interconnected Content To Maximize Content Marketing Results

Why Interconnected Content Is The On Ramp to Your Content Marketing Offering

While we create one content effort at a time, no piece of content is an island.

We develop related content to extend its reach and effectiveness to get beyond one and done content. As Michael Brenner says, “Behind every piece of unused content is an executive who wanted it.” Continue reading

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Psyched Up – Book Interview

Heidi Cohen Interviews Daniel McGinn

New book: Psyched Up: How the Science of Mental Preparation Can Help You Succeed

Psyched UpQ: What’s your best piece of advice for readers looking to improve their marketing?

More than most professions, marketing requires people to perform in high-stakes settings, such as pitch meetings or crucial sales calls.

In my book, I argue that people should learn to prepare for these meetings the same way athletes prepare for competition—by having a process of mental preparation that puts them in the right mindset to perform.

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How Your Small Business Social Media Can Compete

2017 Small Business Social Media Research

Small business social media research findingsWant your small business social media to stand out and yield measurable results?

You still can although it may take longer to achieve your objectives.

The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to your offering. Continue reading

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