Need to increase marketing visibility but short on resources?
No matter the size of your brand and your budget, it’s often never enough.
I know from experience.
While at The Economist, I had a BIG brand and a micro budget.
So what did I do?
I got creative with the resources I had to create win-win partnerships. Continue reading
Spring has finally arrived with its clean, fresh light and sense of rebirth.
And it’s time to clean out your content marketing closets.
Your content needs a refresh.
This includes your blog, email and social media content.
Feel the minutes ticking by until your blog post deadline?
But you don’t know what to write?
I get it.
While writing is difficult, it’s harder when you’re under pressure to produce.
Roundup posts are “sweet”.
By gathering input from influencers and your audience, you are curating content.
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject.
Welcome to your amazing marketing career.
Today we face the most exciting challenges in the history of the marketing profession.
Despite eroding customer trust and privacy concerns:
We can connect with our hyper-niche audiences across platforms, channels and devices.
Tags: Ashley Zeckman, Carmen Hill, Dayna Rothman, Deb Olsen, Gini Dietrich, Ivana Taylor, Jenny Brennan, Julia McCoy, Kristen Hicks, Leslie Carruthers, Lisa Marcyes, Magdalena Urbaniak, Marketing Salary, Michelle Garrett, Olga Bedrina, Pam Didner, Pamela Wilson, Sharon Hurley Hall, SUsan Moeller, Women in Marketing, Zontee Hou