31 Halloween Social Media Marketing Tips You Need To Drive Awesome Results Now

Halloween Social Media Marketing TipsScare off your organization’s social media naysayers with these Halloween social marketing tricks to drive measurable results!

Skip the Halloween treats because, while tasty, the sugar high doesn’t grow anything but your waistline.

Instead use these 31 Halloween social media marketing tips to improve your business results while avoiding the witches, ghosts, vampires and zombies that may lead you astray. Continue reading

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Master Content Strategy – Author Interview

Heidi Cohen Interviews Pamela Wilson

New book: Master Content Strategy: How to Maximize Your Reach and Boost Your Bottom Line Every Time You Hit Publish

Master Content Strategy

Q: What’s your best piece of advice for marketers?

A: Content marketing can be incredibly powerful — but it can feel like a hamster wheel you can’t get off.

My advice to people who want to use content to market their businesses?

Recognize that your website has a lifecycle, and adapt your content marketing approach as you build your content archive and your skills as a content creator.

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Retention Content Marketing: How To Create Post-Purchase Loyalty

Retention Content Marketing56% of B2B marketers plan to increase content creation spending —but they myopically miss a huge opportunity: retention content marketing!

To understand this marketing challenge, examine this 2019 Content Marketing Institute/MarketingProfs Research chart. (Here’s the full 2019 B2B Content Marketing Research analysis.) Continue reading

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Effective Sales Enablement – Author Interview

Heidi Cohen Interviews Pam Didner

New book: Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing

Q: What’s your best piece of advice for marketers?

A: Understand your audiences! We all have a tendency to jump in and start talking about our products first. But it’s important to understand our target audiences’ challenges and pain points. Then, tailor our product positions to meet their needs.

Understand audiences to help you help them. It’s about them, not about you.

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Fortune 500 Social Media Research: How To Make Your Business Succeed

fortune 500 social media researchWhen 496 of the Fortune 500 companies have a social media presence, your organization should too!

Before you tell me that you’re a solopreneur or part of small business team, save your breath.

While the size of your business may keep you from spending money on the latest cutting edge trends since they may leave you in the red… Continue reading

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2019 B2B Content Marketing Research: What You Need To Succeed

Looking to update your B2B content marketing to meet 2019’s challenges?

Of course you do!

Really–who wants to be left behind?

Surely not you!

So here’s the big shift:

  • 90% of B2B marketers prioritize their audience’s information needs over their business needs.

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Break the Wheel – Author Interview

Heidi Cohen Interviews Jay Acunzo

New book: Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work

Break the WheelQ: What’s your best piece of advice for marketers?

A: We obsess over finding best practices, but in this era of Advice Overload, we’re losing sight of something: Finding best practices isn’t the goal. Finding the best approach for you is. As a result, in order to improve your marketing, it’s crucial to begin by intimately understanding your context, then using that knowledge as a sort of filter to vet any new idea or tried-and-true tactic.

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3 Social Media Blindspots That Keep You From Success

Do you have a documented social media marketing strategy with clear business goals in place?

If you’re not sure, you suffer from social media blindspots.

As a result your social media marketing team reactively responds to fire drill after fire drill. Continue reading