Is voice marketing part of your mix?
Or more to the point:
Does your business answer when a prospect uses Alexa, Google or Siri?
Regardless of how your business views the voice-first landscape:
People expect businesses to be available when, where and how they speak to their device.
They expect a contextually relevant response!
The 5 Core Content Types are at the heart of a balanced content marketing offering.
This includes all of the content, information and data across your business.
It enhances your product and/or service offering by adding what Harvard Business professor Theodore Levitt called “intangibles.”
Tags: Andy Crestodina, Chris Penn, Content Pillars, Core Content Types, Crowd Pleaser Content, FAQ Content, George Stenitzer, Jodi Harris, Joe Pulizzi, Lee Odden, Lisa Dougherty, Lisa Doughtery, Marcus Sheridan, Mike Allton, Top Rank Marketing
Did you know that Thanksgiving as celebrated today resulted from one of the most awesome holiday content marketing campaigns ever?
Despite what you learned in elementary school, the first harvest feast between the Pilgrims and the Wampanoag Native Americans in 1621 lacked turkey and pumpkin pie! Continue reading
Does your marketing support the full B2B Purchase Process?
Or, does most of your budget focus only on raising awareness and attracting leads?
Or, do you lose control of prospects once Sales gets involved?
Regardless of how you answered these questions, you’re not alone. Continue reading
Is blogging media part of your overall marketing strategy?
Or do you think blogs are “old school”?
Does your blog exist on content scraps that some senior executive once wanted?
Let’s face reality:
Once the darling of digital marketing, blogging media has lost its sex appeal!
Tags: Andy Crestodina, Ann Handley, Chris Penn, Eric Enge, Gini Dietrich, Jay Baer, Joe Pulizzi, Lee Odden, Lisa Dougherty, Marcus Sheridan, Mark Schaefer, Megan Leap, Mike Allton, Northwestern University, Orbit Media, Rand Fishkin