Is audio content part of your content marketing strategy?
No? Don’t worry—you’re not alone!
Because many marketers overlook the ever-increasing power of audio content.
In a voice-first world, however, audio is no longer a nice-to-have content luxury.
Is voice marketing part of your mix?
Or more to the point:
Does your business answer when a prospect uses Alexa, Google or Siri?
Regardless of how your business views the voice-first landscape:
People expect businesses to be available when, where and how they speak to their device.
FURTHER,
They expect a contextually relevant response!
To succeed this year, use these 2020 Marketing Projections.
These forecasts are based on the major 2019 disruptions to the marketing playing field.
3 key factors changed marketing in 2019:
Together the marketing implications of these changes lay the foundation for your 2020 plans and beyond.
The 5 Core Content Types are at the heart of a balanced content marketing offering.
This includes all of the content, information and data across your business.
It enhances your product and/or service offering by adding what Harvard Business professor Theodore Levitt called “intangibles.”
Will your marketing continue to break through and get found by your target audience?
Probably not!
Why?
Because we’re in the midst of a seismic marketing shift.
Did you know that Thanksgiving as celebrated today resulted from one of the most awesome holiday content marketing campaigns ever?
Despite what you learned in elementary school, the first harvest feast between the Pilgrims and the Wampanoag Native Americans in 1621 lacked turkey and pumpkin pie! Continue reading
Does your marketing support the full B2B Purchase Process?
Or, does most of your budget focus only on raising awareness and attracting leads?
Or, do you lose control of prospects once Sales gets involved?
Regardless of how you answered these questions, you’re not alone. Continue reading
Is blogging media part of your overall marketing strategy?
