Do women in marketing want to succeed?
YES… But…
Inequality based on race, sexual orientation, and other factors stop them!
What’s the solution?
Let’s work together to help ourselves and other women to succeed. Continue reading
How has social media usage changed in 2022?
And, more importantly, what do these changes mean for your social media marketing?
Don’t worry–we’ve got the social media facts you need for 2022!
Do you track your marketing results with the use of a a contextually relevant, optimized call-to-action?
A call-to-action is a short piece of text combined with visuals to encourage visitors to take action.
Based on your specific marketing offer and the platform where it appears,, this small element is critical to tracking the results of your marketing. Without appropriate tagging (often referred to as UTM codes) and systems to collect these results, you can’t tell if your marketing yields any results.
A call-to-action hooks prospects and reels them in to take the next step along the marketing process.
Are the Voice Marketing ABC part of your business strategy?
Or do you think voice-enabled devices are still a niche market?
Or maybe you believe:
Only the big boys have enough resources to invest in emerging technologies.
Do you use monthly content themes to fill your annual editorial calendar?
Do you feel like you’ve covered every possible element of your core content hubs?
Are you bored of your own writing?
Then let monthly content themes help you eek out content marketing on a regular basis. Even when your brain feels void of new ideas and you’re staring at a blinking cursor and a blank screen. Continue reading
Is Audio Content part of your marketing strategy?
Not sure?
Then:
Use the results of the 2021 Edison Research’s Audio Content Survey to guide your audio content marketing.
It reveals how consumer use of audio and voice has expanded beyond smart speakers. Continue reading
Do you know how voice marketing works?
Maybe you think that it only works on voice-to-voice devices or contexts.
Or, perhaps, you think voice marketing is limited to millennials and younger groups.
Well you’d be wrong. Continue reading
Do you recycle content marketing?
If not, you’re missing opportunities to extend your content reach, effectiveness and lifetime value.
It’s a great way to help you get your content marketing in shape. Continue reading
