How To Create Winning Co-Marketing Partnerships: What You Need To Know To Improve Your Results

Co-Marketing ParntershipsNeed to increase marketing visibility but short on resources?

No matter the size of your brand and your budget, it’s often never enough.

I know from experience.

While at The Economist, I had a BIG brand and a micro budget.

So what did I do?

I got creative with the resources I had to create win-win partnerships. Continue reading

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Content Marketing Spring Cleaning: How To Improve Your Results

Content Marketing Spring CleaningSpring has finally arrived with its clean, fresh light and sense of rebirth.

And it’s time to clean out your content marketing closets.

Your content needs a refresh.

This includes your blog, email and social media content.

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Social Media Tools: What 50+ Of The Best Marketers Use

Social Media ToolsWonder why you need social media tools?
Not because social media is easy-to-use.

What’s your proof?
Posts from your grandmother that regularly show up in your feed?

But do you want to stick with this marketing gut check approach to social media? Continue reading

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Simple 5 Step Blog Post Formula That Will Make You A Pro Now

Simple 5 step blog post formulaFeel the minutes ticking by until your blog post deadline?

But you don’t know what to write?

I get it.

While writing is difficult, it’s harder when you’re under pressure to produce.

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Content Curation Roundup Posts: How To Get Awesome Results

Content Curation Roundup PostsRoundup posts are “sweet”.

By gathering input from influencers and your audience, you are curating content.

Specifically:
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject.
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How To Get Useful Conference Results On The Cheap Without Being Physically There

Conferences create marketing meccas.

They laser-focus your industry’s attention on a key topic.

As result:
They attract influencers and prospects who otherwise may be unfindable or targetable Continue reading

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Marketing Career Advice: Women Tell You How To Triumph

Let What You Love Be What You DoWelcome to your amazing marketing career. 

Today we face the most exciting challenges in the history of the marketing profession.

Despite eroding customer trust and privacy concerns:

We can connect with our hyper-niche audiences across platforms, channels and devices.

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Social Media Definition: The Ultimate Guide That Will Make You Smarter

social media definitionReal people and their human interactions define social media.

Social media provides the stage for multi-directional human conversation.

Further, when you use social media you can choose your favorite:

  • Platform,
  • Content format,
  • Communications option and/or
  • Device

To help you understand Social Media, 60+ marketing experts and influencers contributed their social media definition.
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