Did your brand make a content marketing pivot in 2020?
WHY?
It’s the only tool in your marketing toolbox to meet 2020’s unique challenges.
Have you set up marketing success metrics associated with your business goals?
Can you track and measure the results from each marketing campaign?
The mere mention of numbers and/or analytics instills some marketers with fear.
BUT you must speak your CFO’s language to prove you created profitable sales.
Blogging still works in 2020.
Don’t take my word for it—my colleague, Andy Crestodina, recently published Orbit Media’s 2020 Blogging Research.
And he’s run this research every year since 2014. That’s 7 years of data!
So here’s the reality:
Blogging has grown into adulthood. (Okay, I may be using dog years.)
Have you adapted to New Normal Customer Behavior?
Not sure what I mean?
Due to the health risks of COVID, people changed their lives quickly and significantly. In turn, their activities and behaviors also adapted to the new reality. Continue reading
Do you know who your true marketing audience is?
Stop and consider:
Why am I asking what appears to be a relatively basic marketing question?
Because:
Most marketers get it wrong! Continue reading
Are influencers part of your marketing mix?
Influencers are marketing gold.
And their input matters.
A LOT.
Why?
They sway your buyer’s purchase choice.
Did you realize that Hamilton can teach you about storytelling and content marketing?
Yes, Lin-Manuel Miranda’s blockbuster play is chock full of marketing lessons!
Miranda wrote the script, music and lyrics. Also, he played Hamilton in the Vassar Workshop, off-Broadway and initial Broadway run. Continue reading
What proven marketing tactics from dad did you learn?
Before you answer:
I realize that your relationship with your father may have been less than perfect.
Believe me, I get it!
At points in my life I had rocky relationships with my dad.
But I know how lucky I am:
Because my dad and I lived long enough to work out our differences. Continue reading
