Heidi Cohen

2020 B2B Content Marketing Research: How To Improve Your Results

Can B2B content marketers improve their business results in this environment?

I ask myself this question on a regular basis.

Why?

Because we’re at an important point where outside factors create incredible marketing opportunities—and challenges!

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Heidi Cohen Interviews Nir Eyal

Indistractable: How to Control Your Attention and Choose Your Life

Heidi Cohen: What inspired you to dive into this topic of “lack of focus”?

I was surprised that you reference research on lack of attention dating back to the early 1970s, pre-dating PCs by a decade.

Nir Eyal: To be honest, I was trying to solve my own problem. I noticed it most powerfully when I was with my daughter. She asked me to do something, and I told to hold on a second because I had to check something on my phone.

It hit me that I was allowing myself to become distracted by some insignificant email—and that it was pulling me away from one of my most significant relationships. That’s when I set out on a quest to figure out how to defeat distraction once and for all.

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Content Marketing World: The Only Conference Advice You Need To Make You Better

Posted on September 11, 2019 by Heidi Cohen in Community, Marketing |

Want the only conference advice you need to get the most out of every event you attend?

Of course, you do!

How do I know?
Because I used to be like you.

Before, I subscribed to Groucho Marx’s view of the world:
“Who would want to belong to a club that would have me as a member?”

As a result I often suffered from Conference Wallflower Syndrome:
It sets in when you attend live events without a colleague or social wingman. So you feel isolated and less willing to engage. Continue reading →