2020 Content Marketing Pivot: 3 Tactics You Can Use To Improve Your Results

Square Lights-Content Marketing PivotDid your brand make a content marketing pivot in 2020?

It’s the only tool in your marketing toolbox to meet 2020’s unique challenges.

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Marketing Success Metrics: 3 Types You Need To Know

marketing Success MetricsHave you set up marketing success metrics associated with your business goals?

Can you track and measure the results from each marketing campaign?

The mere mention of numbers and/or analytics instills some marketers with fear.

BUT you must speak your CFO’s language to prove you created profitable sales.

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2020 Blogging Research: What You Can Do To Improve Your Results

2020 Blogging ResearchBlogging still works in 2020.

Don’t take my word for it—my colleague, Andy Crestodina, recently published Orbit Media’s 2020 Blogging Research.

And he’s run this research every year since 2014. That’s 7 years of data!

So here’s the reality:
Blogging has grown into adulthood. (Okay, I may be using dog years.)

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New Normal Customer Behavior: What You Need To Know

The New Normal Customer BehaviorHave you adapted to New Normal Customer Behavior?

Not sure what I mean?

Due to the health risks of COVID, people changed their lives quickly and significantly. In turn, their activities and behaviors also adapted to the new reality. Continue reading

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Marketing Audience Definition: What You Need To Know

Do you know who your true marketing audience is?

Stop and consider:
Why am I asking what appears to be a relatively basic marketing question?

Most marketers get it wrong!
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Influencers: How They Improve Your Marketing Results

InfluencersAre influencers part of your marketing mix?

Influencers are marketing gold.

And their input matters.


They sway your buyer’s purchase choice.

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Storytelling and Content Marketing: What Lin Manuel Miranda’s Hamilton Can Teach You That Will Keep Your Marketing Going And Increase Sales

Storytelling and Content MarketingDid you realize that Hamilton can teach you about storytelling and content marketing?

Yes, Lin-Manuel Miranda’s blockbuster play is chock full of marketing lessons!

Miranda wrote the script, music and lyrics. Also, he played Hamilton in the Vassar Workshop, off-Broadway and initial Broadway run. Continue reading

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Proven Marketing Tactics From Dad To Make You Improve Results from Ordinary to Extraordinary

What proven marketing tactics from dad did you learn? 

Before you answer:
I realize that your relationship with your father may have been less than perfect.

Believe me, I get it!

At points in my life I had rocky relationships with my dad.

But I know how lucky I am:
Because my dad and I lived long enough to work out our differences. Continue reading

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