Heidi Cohen - Page 3 of 215 - Actionable Marketing Guide

Influencers: How They Improve Your Marketing Results

Posted on July 23, 2020 by Heidi Cohen in Influencer Marketing | 1 Comment

Are influencers part of your marketing mix?

Influencers are marketing gold.

And their input matters.

A LOT.

Why?
They sway your buyer’s purchase choice.

Continue reading →

Tags: 100 Fans, Fans, Influencer, Influencer Marketing, Influencer Relations, Jonah Berger, Kevin Kelly, Malcolm Gladwell

Storytelling and Content Marketing: What Lin Manuel Miranda’s Hamilton Can Teach You That Will Keep Your Marketing Going And Increase Sales

Posted on July 12, 2020 by Heidi Cohen in Content Marketing |

Did you realize that Hamilton can teach you about storytelling and content marketing?

Yes, Lin-Manuel Miranda’s blockbuster play is chock full of marketing lessons!

Miranda wrote the script, music and lyrics. Also, he played Hamilton in the Vassar Workshop, off-Broadway and initial Broadway run. Continue reading →

Tags: Dan and Chip Heath, Gini Dietrich, Hamilton, Hero's Journey, IKEA, Journalists, Lin-Manuel Miranda, PESO model, Science of Storytelling, Story, Storytelling, The Muppets, Trevor Noah, YouTube

Proven Marketing Tactics From Dad To Make You Improve Results from Ordinary to Extraordinary

Posted on June 21, 2020 by Heidi Cohen in Marketing |

What proven marketing tactics from dad did you learn?

Before you answer:
I realize that your relationship with your father may have been less than perfect.

Believe me, I get it!

At points in my life I had rocky relationships with my dad.

But I know how lucky I am:
Because my dad and I lived long enough to work out our differences. Continue reading →

Tags: Ann Handley, Brian Massey, Carlos Hidalgo, Cathy McPHilips, Christine B. Whittemore, David Berkowitz, David Meerman Scott, Douglas Kerr, Drew Neisser, Father's Day, Fiona Lucas, Jason Query, Jeanne Jennings, Jen Lehner, Jess Tyson, Neal Schaffer, Neil Feinstein, Robert Katai, Robert Lersch, SUsan Moeller, tactic

Sonic Branding Definition: What You Need To Hear To Amplify Your Reach

Posted on June 14, 2020 by Heidi Cohen in Branding, Voice |

What is your sonic branding definition?

Does your brand strategy include the sonic characteristics of its audio DNA?

Do your brand’s unique sounds stand out from the non-stop noise and sounds people regularly hear?

Even if you answered yes to these questions, you still need to examine your sonic brand. Continue reading →

Tags: Audio Brand, Audio Statistics, Audrey Arbeeny, Clifford Nass, HBO, NPR, Pandora, Siegel + Gale, Sonic Branding, Sonic DNA, sonic identity, Sonic Logo, Sound, Voice

Small Business Pivot: What You Need To Do To Survive Now

Posted on May 24, 2020 by Heidi Cohen in Small Business |

To succeed during challenging economic times:
Make a small businesses pivot to meet changing customer needs.

If you own a small business:
You need to keep the lights on and the money coming in.

When most of your local customers are either sheltering-in-place or working at essential jobs, they’re not thinking about shopping. Continue reading →

Tags: Allison Lanzilotta Arevalo, COVID-19, Joe Pulizzi, Ladies Mile, Local business, Marketing Myopia, Pasta Louise, Pivot, Research, Theodore Levitt, Theresa Rivera

Marketing Career Advice: Women Tell You How To Triumph

Posted on May 14, 2020 by Heidi Cohen in Career, Marketing |

Welcome to your amazing marketing career!

As marketers, we face exciting new opportunities.

Despite challenges from:

COVID-19,
Eroding trust, and
Increased privacy concerns.

With evolving AI driven technologies and improved data, we can create better customer experiences across channels and devices. Continue reading →

Tags: Anne Holland, Ashley Zeckman, Beth Temple, BJ Sung, Camila Naranjo, Carmen Hill, Cindy Valladares, Colette Des Georges, Dayna Rothman, Deb Olsen, Diane Osgood, Erika Heald, Gini Dietrich, Ivana Taylor, Jenny Brennan, Jess Tyson, Job, Julia McCoy, Kathryn Kmiotek, Keri Engel, Kristen Hicks, Leslie Carruthers, Lisa Marcyes, Magdalena Urbaniak, Mandy McEwen, Marketing Career Advice, Marketing Salary, Michelle Garrett, Negotiations, Olga Bedrina, Pam Didner, Pamela Wilson, Salary, Sandie Young, Sharon Hurley Hall, SUsan Moeller, Wendy Marx, Women, Women in Marketing, Zontee Hou

Social Media Lessons From Mom: How To Improve Your Marketing

Posted on May 10, 2020 by Heidi Cohen in Social Media | 3 Comments

At its core social media is about connecting and interacting with people.

Specifically they are people you consider important and want to spend time with.

They include:

Family and friends,
People you share interests and hobbies with,
People you met and/or knew in the past.

Continue reading →

Tags: AgoraPulse, Amy Landino, Ann Handley, Facebook, Gini Dietrich, Instagram, Jay Baer, Lessons From Mom, LinkedIn, Marcus Sheridan, Mother's Day, Ryan Heffington, Social Media lessons, Video, YouTube

Marketing During Uncertainty: What Strategies You Need to Make Your Business Succeed

Posted on May 4, 2020 by Heidi Cohen in Marketing |

How do you market during uncertainty to keep your business going?

When your business faces unpredictable health and economic challenges how do you do handle:

Lost revenue, longer sales cycles, and delayed payments,
Reduced budgets including employee layoffs, and
Less resource and supply chain availability and/or obstacles.

But don’t worry-you’ve got this!

Because major corporations, competitors and substitute offerings face the same problems. Continue reading →

Tags: COVID-19, Marketing During Uncertainty, Recession, resiliency, Trust

Heidi Cohen