How To Get Useful Conference Results On The Cheap Without Being Physically There

Conferences create marketing meccas.

They laser-focus your industry’s attention on a key topic.

As result:
They attract influencers and prospects who otherwise may be unfindable or targetable Continue reading

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Marketing Career Advice: Women Tell You How To Triumph

Let What You Love Be What You DoWelcome to your amazing marketing career. 

Today we face the most exciting challenges in the history of the marketing profession.

Despite eroding customer trust and privacy concerns:

We can connect with our hyper-niche audiences across platforms, channels and devices.

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Social Media Definition: The Ultimate Guide That Will Make You Smarter

social media definitionReal people and their human interactions define social media.

Social media provides the stage for multi-directional human conversation.

Further, when you use social media you can choose your favorite:

  • Platform,
  • Content format,
  • Communications option and/or
  • Device

To help you understand Social Media, 60+ marketing experts and influencers contributed their social media definition.
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Ignore Blogging Blarney: How To Get Awesome Blog Results

Ignore Blogging BlarneyForget the once dependable blogging blarney when content saturation sets in!

At this point the luck of the Irish won’t help your blog.

Although my Irish colleagues RazorSocial’s Ian Cleary and AgoraPulse’s Jenny Brennan may disagree.

So stop believing these 17 pieces of blogging blarney! Continue reading

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Marketing Circle of Trust: How to Improve Relationships for Social Good [Research]

Marketing Circle of Trust

As a mathematical constant, Pi (π) or 3.14 for short is the ultimate irrational number.

When calculated to over a million digits beyond its decimal point, Pi remains infinite and patternless.

Representing the ratio of a circle’s circumference to its diameter, Pi is key to geometry calculations.

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Best Content Distribution Platforms: How To Get Results

Best Content Distribution PlatformsDo you use the best content distribution platforms to reach your audience?

Or do you have a nagging feeling that you may have missed a key opportunity? 

Don’t worry since content distribution isn’t a once and done tactic!

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Effective Sales Enablement – Author Interview

Heidi Cohen Interviews Pam Didner

Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing

Effective Sales EnablementHeidi Cohen: How do you define “Sales Enablement”?

Further, how does “Sales Enablement” differ from marketing where the objective is to provide qualified leads to sales?  

As a result B2B marketing plays a key role to enable or support sales in many ways. Of its functions, demand generation is the most prominent. Continue reading

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Women In Marketing: How To Beat Career Challenges For The Money

Women in MarketingThis year, I’m thrilled to celebrate International Women’s Day!

High profile American women like Ruth Bader Ginsburg, Nancy Pelosi and Alexandria Ocasio-Cortez are the reason.

And it’s not about politics!

The world and our current language already add too much fuel to that divisive fire. Continue reading

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