Conferences create marketing meccas.
They laser-focus your industry’s attention on a key topic.
They attract influencers and prospects who otherwise may be unfindable or targetable Continue reading
Welcome to your amazing marketing career.
Today we face the most exciting challenges in the history of the marketing profession.
Despite eroding customer trust and privacy concerns:
We can connect with our hyper-niche audiences across platforms, channels and devices.
Forget the once dependable blogging blarney when content saturation sets in!
At this point the luck of the Irish won’t help your blog.
Although my Irish colleagues RazorSocial’s Ian Cleary and AgoraPulse’s Jenny Brennan may disagree.
So stop believing these 17 pieces of blogging blarney! Continue reading
As a mathematical constant, Pi (π) or 3.14 for short is the ultimate irrational number.
When calculated to over a million digits beyond its decimal point, Pi remains infinite and patternless.
Representing the ratio of a circle’s circumference to its diameter, Pi is key to geometry calculations.
Heidi Cohen: How do you define “Sales Enablement”?
Further, how does “Sales Enablement” differ from marketing where the objective is to provide qualified leads to sales?
As a result B2B marketing plays a key role to enable or support sales in many ways. Of its functions, demand generation is the most prominent. Continue reading
This year, I’m thrilled to celebrate International Women’s Day!
High profile American women like Ruth Bader Ginsburg, Nancy Pelosi and Alexandria Ocasio-Cortez are the reason.
And it’s not about politics!
The world and our current language already add too much fuel to that divisive fire. Continue reading