Do you know how voice marketing works?
Maybe you think that it only works on voice-to-voice devices or contexts.
Or, perhaps, you think voice marketing is limited to millennials and younger groups.
Well you’d be wrong. Continue reading
Do you have a set of guest blogging policies?
Like a hotel or B&B, establish your guest blog post policies. These rules define your expectations for bloggers, both your staff and guests.
Ideally develop your own set of guest blogging policies before you accept posts from outside sources. Continue reading
Want to extend your voice & audio marketing reach?
Then add podcasting to your marketing mix.
While podcasts have been around for years, they’re experiencing a resurgence like other forms of voice content.
Create your podcast to:
Whether you’re a podcast newbie or an experienced broadcaster, use these 10 lessons presented at Podcast Movement 2021 to grow your audio marketing reach. Continue reading
New Book: Startup CXO: A Field Guide To Scaling Up Your Company’s Critical Functions and Teams
Heidi: Startup CXO reads like a handbook for the senior management team of a startup that intends to grow into a full fledged business. It should be required reading for anyone considering starting a business (as versus a side hustle), scaling a startup, or joining a startup in a key management role.
Unlike many books on the market, it fills a definable niche of Startup CEOs and their management team. While it’s easy-to-consume so readers can find the sections that interest them, it’s a graduate level textbook. Unlike most business books, it clocks in at 600+ pages. Continue reading
Will your marketing continue to break through the seismic shift and get found by your target audience?
Probably not!
Why?
Because the seismic shift in marketing has changed the global environmental massively across business, political and social factors.
Use this Branding on a Budget Checklist to make your company’s branding consistent.
And branding is shorthand that extends beyond your visual logo and advertising.
Why?
Because branding is your organization’s connective tissue. It touches every aspect of your business, not just your marketing. So incorporate it into your overall business strategy. Continue reading
Want the latest voice consumer statistics to better understand your audience?
Then we’ve got you covered with our analysis of the 2021 Voice Consumer Use Research (aka: VCI 2021).
Why?
To understand how your customers use voice-first devices and their functionality. Continue reading
Do you use the 4Ps of Marketing Mix for the basis for your marketing strategy?
Not sure?
Did you sleep through your Intro To Marketing class?
Or, perhaps you didn’t study marketing in college. (BTW–I didn’t!)
Don’t worry–We’ve got your back!
