Need to increase marketing visibility but short on resources?
No matter the size of your brand and your budget, it’s often never enough.
I know from experience.
While at The Economist, I had a BIG brand and a micro budget.
So what did I do?
I got creative with the resources I had to create win-win partnerships. Continue reading
Spring has finally arrived with its clean, fresh light and sense of rebirth.
And it’s time to clean out your content marketing closets.
Your content needs a refresh.
This includes your blog, email and social media content.
Wonder why you need social media tools?
Not because social media is easy-to-use.
What’s your proof?
Posts from your grandmother that regularly show up in your feed?
But do you want to stick with this marketing gut check approach to social media? Continue reading
Feel the minutes ticking by until your blog post deadline?
But you don’t know what to write?
I get it.
While writing is difficult, it’s harder when you’re under pressure to produce.
Roundup posts are “sweet”.
By gathering input from influencers and your audience, you are curating content.
Specifically:
Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject.
Continue reading
Conferences create marketing meccas.
They laser-focus your industry’s attention on a key topic.
As result:
They attract influencers and prospects who otherwise may be unfindable or targetable Continue reading
Welcome to your amazing marketing career.
Today we face the most exciting challenges in the history of the marketing profession.
Despite eroding customer trust and privacy concerns:
We can connect with our hyper-niche audiences across platforms, channels and devices.
Real people and their human interactions define social media.
Social media provides the stage for multi-directional human conversation.
Further, when you use social media you can choose your favorite:
To help you understand Social Media, 60+ marketing experts and influencers contributed their social media definition.
Continue reading
