Think that your email newsletter is too small to be worthy of your time and attention?
Wonder if you can outsource your content especially your newsletter to the intern?
Ann Handley doesn’t!
Content distribution isn’t a one-off, once and done tactic that allows your latest content creation effort to quietly go unnoticed after a few days.
Content distribution is an ongoing journey—an important part of a documented content marketing strategy.
Why should you care?
Without distributing your best content over time, all of the work you’ve put into planning, creating and optimizing your content yields nothing. Continue reading
Content Marketing World (aka: CMWorld) isn’t your run-of-the-mill live business conference.
Attracting over 4,000 attendees, Content Marketing World literally takes over and has a financial impact upon Cleveland.
By contrast, in another city, Content Marketing World would be just another business conference.
Don’t take my word for it. Continue reading
Cleveland here I come –
for Content Marketing World 2018!
It’s my seventh conference and I’ve got the orange to prove it. (Literal hat tip: Joe Pulizzi)
For me, Content Marketing World is not just another marketing conference.
Conference season is kicking off.
Is your conference content ready for prime time?
From a content marketing perspective, major industry conferences are attention magnets because they laser-focus your target audience on the key topics.
As a result, the major conferences are content generation and distribution opportunities requiring less work and budget to break through. Continue reading
Want to improve your marketing?
Of course, you do.
Beyond learning about the latest marketing trends, the best thing that you can do is to improve your understanding of business more broadly.
The best way to accomplish this is to read the top business books.