Are your once stellar content marketing results starting to decline?
Even though you’ve followed “best practice” tactics.
The same ones you used in the past.
The ones based on best results to-date.
Maybe you need to look outside of your organization to understand why. Continue reading
Are you surprised that content marketing newsletters can improve your distribution?
You shouldn’t be.
Why?
Because social media platforms use email newsletters to get you to return.
And so do news media.
Can your potential audience, prospects and customers hear you?
Wonder why I’m asking this question?
Because if the people you want to reach and talk to can’t hear you, your business probably won’t enter into their consideration set.
Do you know why your CMO needs artificial intelligence NOW?
Because:
CMOs must show measurable financial results for the budget they invested!
Wonder how AI relates to financial results?
I’m not surprised since the answer may not be obvious.
Has your consistent content reached marketing nirvana?
Translation:
Does your appointment content have a cherished place in your audience’s weekly information diet?
So that as a result: Your readers actively seek and consume your regular communications?
Or do these communications consist of bland filler content?
Then see how you can take advantage of the secrets Late Night TV use to produce quality shows on a regular schedule.
Do the sunshine and high temperatures zap you of the inspiration you need to write?
Instead of getting into the content creation zone, the virtual pile of balled up sheets of blue lined paper keeps growing.
Further, while cursor keeps blinking, your fingers remain frozen above your keyboard.
I call this Blank Screen Syndrome.
Twitter chats are social media’s non-stop virtual cocktail party.
Unlike real life events, you don’t need an invitation to get on the list to attend a Twitter Chat!
And, in many chats, even newbies get the velvet rope treatment!
So what are you waiting for? Continue reading
What content marketing secrets did your father teach you?
Okay–I admit that content marketing runs in my family.
But I bet that your dad taught you a thing or two about content marketing!
My dad was a big New York City publisher.
Before you think New York Times or Daily News, let me clarify:
My dad—not the media entity—was physically big. Continue reading
