How To Use Employee Appreciation To Make Your Business Better

employee apprriationDoes the company you work for care about you?

Beyond doing your job, do you feel valued for your role in the organization?

I ask because:
How you feel about these issues are key to employee appreciation. Continue reading

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10 Magazine Lessons That Will Make You A Better Content Marketer

magazine lessons for content marketers - picture of magazine coversDo you subscribe to print magazines?

Unlike digital media, print magazines remain visible on your coffee table and other reading areas.

More readers since other people pick them up and scan them.

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Marketing Rebellion – Author Interview

Heidi Cohen Interviews Mark Schaefer

Marketing Rebellion


Heidi Cohen: I read that your wife came up with the idea for the title, .

I agree with you that marketing as we practice it today is at a pivotal point. Marketers face critical questions that call into question why and how we do business.

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How To Encourage Social Media Followers To Join Your Audience

Encourage Social Media Followers To Join Your AudienceThe shuttering of the Google+ social media platform on April 2nd got me thinking.

If you’re a marketer:
How do you convince your social media followers to join your addressable audience?

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3 Non-Marketing Books For Marketers That Will Make You Happier

Non-Marketing Books For MarketersDespite feeling time-starved, the average American still consumes 10 hours and 24 minutes of information daily.

So who has time to read non-work related content?

Yet research shows reading offers 5 health-related benefits:

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The Ultimate Guide To Celebrate Your Customers

Balloons to represent celebrate customersYou don’t need a holiday or special event to celebrate customers!


Because your customers are people not business transactions.

Like you, they just want to be noticed and acknowledged as human beings.

So change your perspective to see and treat them as people not accounts! Continue reading

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Audience Media Consumption Data: How To Improve Your Marketing

Audience Media Consumption DataNeed to attract your target audience’s attention?

Who doesn’t?

The challenge: In today’s content saturated environment, media options and devices have shifted consumer media consumption behavior.

So, how do you succeed?

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2019 Inc 500 Social Media Research How To Improve Yours

Social Media Social media no longer provides a “free marketing lunch” for small businesses.

It’s not my opinion.

That’s the big take-away from the 2019 Inc 500 Social Media Research by University of Massachusetts Dartmouth (UMass Dartmouth).

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