No one sets out to have a content distribution fail.
Who would?
Even the word loser is enough to evoke painful memories that may date back to childhood.
But face the stark reality that content distribution makes or breaks your content marketing success. Continue reading
Worried that your social media distribution won’t achieve your content marketing goals?
Yes–BuzzSumo’s 2018 research found that, on average, articles attract a measly 4 social media shares, down 50% from in 2015.
But don’t lose sleep over selecting the best social media distribution channels because we’ve got you covered! Continue reading
“What are the top marketing books I should read?” is a question I’m often asked.
While I have my favorite marketing books, new and old, I asked top marketers what they recommend. Here are their replies.
Amazon established Prime Day as a global retail event that attracts not only shopper attention but also competitive retailer participation with competitive offers.
While Prime Day gives other retailers a jump on their 3Q2018 sales and the back-to-school season, they lack Amazon’s Prime subscription fees and built-in one step purchasing. Continue reading
Content amplification is an on-going process to attract awareness and interest in your content.
To improve content amplification, focus on the first 3 days post-publication.
The results of these 3 days set the course for longer-term content distribution reach. Continue reading
Q: What’s your best piece of advice for marketers?A: The biggest mistake I see is starting with social media objectives. In social media strategy you must always start with broader business objectives. Many brands entered social media without a clear strategy. It was added to existing plans as another outlet to deliver the marketing message. Often brands simply take their existing social channels and set goals for raising their numbers of likes, comments, and shares.
When do you start your content distribution planning?
Don’t be ashamed to tell me.
I promise I won’t tell anyone—it can be our secret!
Many content marketers start their content distribution process sometime after creating their content and hitting publish. Continue reading
Goodbye television viewing – Hello mobile content marketing!
Are you scratching your head wondering what you missed?
Maybe you were too busy binge watching the latest offering on Netflix. Continue reading
