Do you face pricing challenges?
Don’t worry since you’re not alone.
Why?
Because pricing is the hardest of the marketing 4Ps.
In today’s always-on, always-connected world, pricing faces even more challenges since it must be contextually relevant across platforms and devices.
Merriam-Webster defines pricing as as the quantity of one thing that’s exchanged or demanded for another. Continue reading
Want to achieve presentation success in-person or virtually?
Want your audience to pay attention and engage with your talk?
Of course, you do!
Regardless of venue, real life or virtual, ever notice how certain speakers always deliver a great presentation while others read their slides? Continue reading
New Book: RE:Think Innovation
Heidi: To start, what inspired you to write this book? Was it a specific event or did it grow out of your past consulting?
Carla: I was inspired to write RE:Think Innovation® because over the years, I’ve had so many people say to me, “I could never come up with great ideas.” As a person who has more ideas than I could ever do anything with in a lifetime, I just didn’t understand it! That sent me down the rabbit hole of finding out where people get inspiration for their ideas.
Continue reading
Do you use influencer relations marketing to achieve your business goals?
Did you know that influencer marketing:
More importantly, adding influencer relations to your marketing mix helps to build trust. Continue reading
“What are the top marketing books I should read?” is a question I’m often asked.
While I have my favorite marketing books, new and old, I asked top marketers what they recommend. Here are their replies.
Since Labor Day signals the return to school, use these 50 Marketing Quotes for Back-To-School to inspire you and improve your marketing.
Why?
Because every marketer should be always be learning!
Why add voice content to your marketing mix?
Because while your marketing may be rooted in the beauty of words and images, roughly 80% of the population listens to content on their smartphone or other device. (Source: Edison Infinite Dial 2021)
This translates to 2 hours 35 minutes per day of voice content. (Source: Activate Outlook 2021)
Think that a content audits is a yawn?
Don’t worry you’re not alone.
Because like many marketers you don’t realize that a content audit is at the core of increasing the value of your content marketing and, more importantly, your business assets.
