Does your business have a unique branding strategy?
Or did someone just create a logo on Fivvr?
If you fail to develop your brand, your offering can become an undifferentiated commodity or be driven out of a specific market category if customers prefer and purchase other brands.
Do you know the voice consumer statistics regarding how your audience uses voice?
Do you need to understand why and how your audience selects to use voice across devices and contexts?
Then get up-to-speed with our in-depth analysis of Voice Consumer Index 2022.
Do you know the B2B Purchase Process has changed?
Or, does most of your marketing budget remain focused only on raising awareness and attracting leads?
Or, do you lose control of prospects once Sales gets involved? Continue reading
Tags: B2B, Binet, Branding, Brent Adamson, edelman, Forrester, Gartner, Hybrid Sales, McKinsey, Omnichannel, Onboarding, Personalization, Retention, Sales Enablement
Welcome to your amazing marketing career!
As marketers, we face exciting new opportunities.
Despite challenges from:
- Eroding trust, and
- Increased privacy concerns.
With evolving AI driven technologies and improved data, we can create better customer experiences across channels and devices. Continue reading
Tags: Anne Holland, Ashley Zeckman, Beth Temple, BJ Sung, Camila Naranjo, Carmen Hill, Cindy Valladares, Colette Des Georges, Dayna Rothman, Deb Olsen, Diane Osgood, Erika Heald, Gini Dietrich, Ivana Taylor, Jenny Brennan, Jess Tyson, Job, Julia McCoy, Kathryn Kmiotek, Keri Engel, Kristen Hicks, Leslie Carruthers, Lisa Marcyes, Magdalena Urbaniak, Mandy McEwen, Marketing Career Advice, Marketing Salary, Michelle Garrett, Negotiations, Olga Bedrina, Pam Didner, Pamela Wilson, Salary, Sandie Young, Sharon Hurley Hall, SUsan Moeller, Wendy Marx, Women, Women in Marketing, Zontee Hou
Forget the once dependable blogging blarney when content saturation sets in!
At this point the luck of the Irish won’t help your blog.
Although my Irish colleagues RazorSocial’s Ian Cleary and AgoraPulse’s Jenny Brennan may disagree.
So stop believing these 17 pieces of blogging blarney! Continue reading
Tags: About page, Andy Crestodina, blog brand, Bruce Clay, Gini Dietrich, Henneke, Jakob Nielsen, John Lee Dumas, Kerry O'Shea Gorgone, Lee Odden, Peg Fitzpatrick, Rand Fishkin