CMWorld: What You Need To See That Will Make You A Better Content Marketer

CMworld -heidi cohenCMWorld is finally here!

Waiting for this must-see content marketing event is like waiting for Santa Claus.

The difference:
You get 200+ people strutting their orange instead of one lone man wearing red.

And yes:
I am proud to be one of them! (Hat tip: Stephanie Stahl, Cathy Mc Philips and Andrea Larick!)

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The Top Content Marketing World Presenters You Need To See

The Top Content Marketing World Presenters You Need to SeeDrum roll!

The much anticipated Content Marketing World 2019 is finally here! 

Or #CMWorld  as it’s affectionately known. 

I’m not surprised.

So do you know:
Which Content Marketing World presenters you want and need to see?

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3 Reasons You Need Sustainable Content Marketing

3 Reasons You Need Sustainable Content MarketingHave you paid attention to the man-made fires burning in the Amazon?

Hoping for cash inflows, the Brazilian government doesn’t care about the world’s lungs.

Despite Brazil’s economic focus, world leaders are concerned about sustainability.

Because we risk depleting natural resources in our lifetimes.

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Do You Need To Get Rid Of Your Content Marketing Gut?

Content Marketing GuitWant to know a secret about me?

Of course you do!

Because everyone loves gossip!

Even The Economist includes gossip—they call it “Obituaries” to appeal to their readers’ guilty pleasures.

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Seismic Content Marketing Shift: How These 3 Changes Will Make You Fail

Seismic Content Marketing ShiftAre your once stellar content marketing results starting to decline?

Even though you’ve followed “best practice” tactics.

The same ones you used in the past. 

The ones based on best results to-date. 

Maybe you need to look outside of your organization to understand why.  Continue reading

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Content Marketing Newsletters: How To Increase Your Distribution

Content Marketing NewslettersAre you surprised that content marketing newsletters can improve your distribution?

You shouldn’t be.

Why?
Because social media platforms use email newsletters to get you to return.

And so do news media.

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Voice Marketing Definition: Why You Need To Make Your Audience Listen Now

Voice Marketing Definition: Why You Need To Make Your Audience Listen NowCan your potential audience, prospects and customers hear you?

Wonder why I’m asking this question?

Because if the people you want to reach and talk to can’t hear you, your business probably won’t enter into their consideration set.

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5 Reasons Why Your CMO Needs Artificial Intelligence Now

your CMO needs artificial intelligenceDo you know why your CMO needs artificial intelligence NOW?

Because:
CMOs must show measurable financial results for the budget they invested! 

Wonder how AI relates to financial results?

I’m not surprised since the answer may not be obvious.

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