Does your business have a unique branding strategy?
Or did someone just create a logo on Fivvr?
If you fail to develop your brand, your offering can become an undifferentiated commodity or be driven out of a specific market category if customers prefer and purchase other brands.
Do you experience FOMO when someone mentions a Web 3.0 term you don’t know?
Don’t worry!
This Web 3.0 Glossary of Terms has you covered so you can sound like a smartie.
Keep it handy to use whenever you need it.
We will keep this Web 3.0 Glossary of Terms up to date as new terms emerge.
Do you know the voice consumer statistics regarding how your audience uses voice?
Do you need to understand why and how your audience selects to use voice across devices and contexts?
Then get up-to-speed with our in-depth analysis of Voice Consumer Index 2022.
Do you know the B2B Purchase Process has changed?
Or, does most of your marketing budget remain focused only on raising awareness and attracting leads?
Or, do you lose control of prospects once Sales gets involved? Continue reading
Does your business break through the seismic marketing shift?
Does your target audience find your business when they need it and take action?
Probably not!
Why?
Because the seismic shift has changed the global environment massively across business, political and social factors.
Are your email newsletters stuffed with bland filler?
Even worse, do your newsletters cause readers to scroll by or unsubscribe before your content has a chance to dazzle them?
While your website and blog are the heart of your owned media, your email is the blood system that circulates communications. As your direct line to readers, your email communications must do your marketing’s heavy lifting. Continue reading
Welcome to your amazing marketing career!
As marketers, we face exciting new opportunities.
Despite challenges from:
With evolving AI driven technologies and improved data, we can create better customer experiences across channels and devices. Continue reading
Forget the once dependable blogging blarney when content saturation sets in!
At this point the luck of the Irish won’t help your blog.
Although my Irish colleagues RazorSocial’s Ian Cleary and AgoraPulse’s Jenny Brennan may disagree.
So stop believing these 17 pieces of blogging blarney! Continue reading
