These forecasts are based on the major 2019 disruptions to the marketing playing field.
3 key factors changed marketing in 2019:
- Seismic Marketing Shift resulting from the convergence of voice-first, marketing AI and content saturation.
- RIP Customer Journey for both consumer and business purchasing reflecting the change in customer behavior.
- Uncertain Global Economic Environment causing businesses to reduce investment and look for internal efficiencies.
Together the marketing implications of these changes lay the foundation for your 2020 plans and beyond.