What To Do When Facebook Engagement Declines [Research]

10 Marketing Tactics To Improve Your Facebook Engagement

Facebook-engagement-declines-researchYIKES! Facebook engagement has lost 20+% since January 2107!

BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement.

Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012. Continue reading

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The Ultimate Guide To Contact Us Functionality and Forms

Do You Allow Visitors To Contact You?

Help—I want to talk to someone at your company.

Before you laugh, ask your mother to contact someone at your firm (without using her speed dial to your direct line).

This isn’t a marketing joke with a great punch line about your mother. (I respect mothers, mine included!) Continue reading


Content Marketing World Authors

Interviews with Content Marketing World Presenters

Andy_Crestodina-_Content_Chemistry-_Content_Marketing_World_2015Books are the ultimate long form content marketing.

They’re educational information audiences actively seek.

No one knows this better than the Content Marketing World authors!

Professionals often write books to establish their authority and influence. My husband discovered this when he wrote the first book on HTML.

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Are You Crushing Your Business Social Media Use?

How To Use Social Media To Drive Business Success [Research]

Business Social Media Use-ResearchDoes your business social media use support and grow your company?

Specifically, is your social media investment including personnel, agencies, content creation, advertising and technology yielding a positive return?

Not sure? Continue reading

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HYPERGROWTH – Book Interview

Heidi Cohen Interviews David Cancel

New book: HYPERGROWTH: How the Customer-Driven Model Is Revolutionizing the Way Businesses Build Products, Teams, & Brands

Q: What’s your best piece of advice for readers looking to improve their marketing?

My best piece of advice for readers looking to improve their marketing: Never forget that every single marketing activity that you do—every blog post, every Instagram photo, every tweet, every conversation—is a reflection of your brand.

Everything you do in marketing contributes to the overall experience your customers and potential customers have with your company. So if what you’re doing in marketing isn’t making that experience better, it might not be worth doing.

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Ultimate Content Marketing Distribution Checklist

60+ Ways To Maximize Your Content Distribution [Download]

Face reality: Without at least minimal content marketing distribution, no one will know about your lovingly created masterpiece.

Except possibly your boss and your mother, a pair that isn’t necessarily the best combination to deliver maximum content marketing reach.

Even worse your content has no chance of going viral because no one knows about it. As a result they can’t talk about it or share it. Continue reading

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How to Create Fun User Generated Content At A Conference [Case Study]

Content Marketing World  – #Throwback2013

Conference User Generated ContentJoe Pulizzi and his Content Marketing Institute team have built a community of professionals that descends on Cleveland every September for Content Marketing World (aka: #CMWorld).

Beyond the high quality, must-see content and the ability to connect with content experts, Content Marketing World speakers, exhibitors, attendees and staff are most notable for their use of orange. Continue reading

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The Interactive Content Marketing Purchase Funnel Guide

Drive Results With Interactive Content: The Foodie Approach

Interactive Content Marketing Purchase Funnel Guide-Foodie EditionInteractive content is like food delivered by world-class chefs who are always looking for ways to be at the forefront of the latest food trends.

Like interactive content, the food top chefs create eye catching, talkworthy and fulfilling food. They satisfy different needs like your content purchase funnel. Continue reading

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