When 496 of the Fortune 500 companies have a social media presence, your organization should too!
Before you tell me that you’re a solopreneur or part of small business team, save your breath.
While the size of your business may keep you from spending money on the latest cutting edge trends since they may leave you in the red… Continue reading
Looking to update your B2B content marketing to meet 2019’s challenges?
Of course you do!
Really–who wants to be left behind?
Surely not you!
So here’s the big shift:
Q: What’s your best piece of advice for marketers?A: We obsess over finding best practices, but in this era of Advice Overload, we’re losing sight of something: Finding best practices isn’t the goal. Finding the best approach for you is. As a result, in order to improve your marketing, it’s crucial to begin by intimately understanding your context, then using that knowledge as a sort of filter to vet any new idea or tried-and-true tactic.
Do you have a documented social media marketing strategy with clear business goals in place?
If you’re not sure, you suffer from social media blindspots.
As a result your social media marketing team reactively responds to fire drill after fire drill. Continue reading
I recently had the opportunity to read Jay Baer and Daniel Lemin’s forthcoming book, Talk Triggers. Daniel answered the questions I ask of all authors. Those appear first.
Since I interviewed Jay upon publication of his previous books, Hug Your Haters and Youtility, I asked him specific questions about talk triggers and word-of-mouth marketing. You’ll find Those questions and Jay’s answers after the alpaca.
Think that your email newsletter is too small to be worthy of your time and attention?
Wonder if you can outsource your content especially your newsletter to the intern?
Ann Handley doesn’t!
Content distribution isn’t a one-off, once and done tactic that allows your latest content creation effort to quietly go unnoticed after a few days.
Content distribution is an ongoing journey—an important part of a documented content marketing strategy.
Why should you care?
Without distributing your best content over time, all of the work you’ve put into planning, creating and optimizing your content yields nothing. Continue reading
Content Marketing World (aka: CMWorld) isn’t your run-of-the-mill live business conference.
Attracting over 4,000 attendees, Content Marketing World literally takes over and has a financial impact upon Cleveland.
By contrast, in another city, Content Marketing World would be just another business conference.
Don’t take my word for it. Continue reading
