Best Social Media Tools: What The Top Marketers Use

Posted on March 4, 2020 by Heidi Cohen in Marketing Resources, Social Media |

Social Media ToolsWhy do you need social media tools?

To get measurable marketing results that your CMO and CFO understand!

Face reality:
Your social media marketing requires financial investment!

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Social Media Definition: The Guide You Need To Get Results

Posted on March 1, 2020 by Heidi Cohen in Marketing Resources, Social Media | 48 Comments

Social Media DefinitionWhat is your social media definition?

More to the point, has your definition evolved?

For  social media marketing success, examine these 80+ expert definitions to:

  • Understand the evolution of social media platforms and use by participants.
  • Determine how to integrate social media into your overall marketing and broader business plans.
  • Allocate budget and resources for social media -related activity. This extends beyond marketing to include sales, customer service and your business reputation.

So let’s see how social media definition is defined now. And more importantly what you need to do to drive results.

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Best Audio Content Guide: What You Need To Know

Posted on February 16, 2020 by Heidi Cohen in Content Marketing, Voice | 1 Comment

Audio Content GuideIs audio content part of your content marketing strategy?

No? Don’t worry—you’re not alone!
Because many marketers overlook the ever-increasing power of audio content.

In a voice-first world, however, audio is no longer a nice-to-have content luxury.

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Voice Marketing: The How To Guide You Need To Be Competitive

Posted on February 2, 2020 by Heidi Cohen in Marketing, Voice |

Voice Marketing: The How To Guide You Need To Be CompetitiveIs voice marketing part of your mix?

Or more to the point:
Does your business answer when a prospect uses Alexa, Google or Siri?

Regardless of how your business views the voice-first landscape:
People expect businesses to be available when, where and how they speak to their device.

FURTHER,
They expect a contextually relevant response! 

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2020 Marketing Projections: What You Need To Know Now To Be Competitive

Posted on January 8, 2020 by Heidi Cohen in Marketing |

To succeed this year, use these 2020 Marketing Projections.

These forecasts are based on the major 2019 disruptions to the marketing playing field.

3 key factors changed marketing in 2019:

  • Seismic Marketing Shift resulting from the convergence of voice-first, marketing AI and content saturation.
  • RIP Customer Journey for both consumer and business purchasing reflecting the change in customer behavior.
  • Uncertain Global Economic Environment causing businesses to reduce investment and look for internal efficiencies.

Together the marketing implications of these changes lay the foundation for your 2020 plans and beyond.

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5 Core Content Types You Need To Support Your Marketing

Posted on December 11, 2019 by Heidi Cohen in Blogging, Content Marketing | 4 Comments

The 5 Core Content Types are at the heart of a balanced content marketing offering.

This includes all of the content, information and data across your business.

It enhances your product and/or service offering by adding what Harvard Business professor Theodore Levitt called “intangibles.”

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Seismic Shift Marketing: What You Need To Do Now

Posted on December 4, 2019 by Heidi Cohen in Marketing |

Seismic Shift MarketingWill your marketing continue to break through and get found by your target audience?

Probably not!

Why?
Because we’re in the midst of a seismic marketing shift.

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Thanksgiving: The Most Awesome Holiday Content Marketing Campaign You Need To See

Posted on November 26, 2019 by Heidi Cohen in Content Marketing |

Holiday Content Marketing CampaignDid you know that Thanksgiving as celebrated today resulted from one of the most awesome holiday content marketing campaigns ever?

Despite what you learned in elementary school, the first harvest feast between the Pilgrims and the Wampanoag Native Americans in 1621 lacked turkey and pumpkin pie! Continue reading →

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