Why add voice content to your marketing mix?
Because while your marketing may be rooted in the beauty of words and images, roughly 80% of the population listens to content on their smartphone or other device. (Source: Edison Infinite Dial 2021)
This translates to 2 hours 35 minutes per day of voice content. (Source: Activate Outlook 2021)
Think that a content audits is a yawn?
Don’t worry you’re not alone.
Because like many marketers you don’t realize that a content audit is at the core of increasing the value of your content marketing and, more importantly, your business assets.
Tags: Audio content, CMS, Content audit, Content Governance, Content Inventory, Content Management System, DAM, Digital Asset Management, Editorial calendar, Video Content, Voice Content
Since a voice-first approach represents a paradigm shift for your business, understand the voice marketing challenges.
Because voice marketing expands your brand and functionality at every customer touch point.
So you can integrate voice across your entire organization.
Are your shopping bags keepers?
Do you encourage fashionable bag ladies?
Before the image of an elegant homeless person with their hand out comes to mind, let me clarify that I’m talking about shopping bags.
My grandmother was the original shopping bag collector. She never went anywhere without a shopping bag. And Grandma’s bag carrying habit wasn’t limited to shopping for food and other necessities.
Tags: Chipotle, eco-friendly, green, Knitty City, Loop, promotional bag, promotional products, shopping bag, sustainable bags, swag bags, tote bag, Trader Joe, Victoria's Secret, Whole Foods
Use these 10 guest blogging tips to get your posts accepted.
Do you face rejection after rejection when you reach out to write guest blog posts?
Before you give up, realize that the problem may be your approach.
And this article will help you to improve your guest post results. Continue reading
Do you know how voice marketing works?
Maybe you think that it only works on voice-to-voice devices or contexts.
Or, perhaps, you think voice marketing is limited to millennials and younger groups.
Well you’d be wrong. Continue reading
Do you have a set of guest blogging policies?
Like a hotel or B&B, establish your guest blog post policies. These rules define your expectations for bloggers, both your staff and guests.
Ideally develop your own set of guest blogging policies before you accept posts from outside sources. Continue reading
Want to extend your voice & audio marketing reach?
Then add podcasting to your marketing mix.
While podcasts have been around for years, they’re experiencing a resurgence like other forms of voice content.
Create your podcast to:
- Support your brand,
- Be your core content offering, or
- Start your side hustle.
Whether you’re a podcast newbie or an experienced broadcaster, use these 10 lessons presented at Podcast Movement 2021 to grow your audio marketing reach. Continue reading