Are Twitter Chats part of your social media marketing strategy?
What are you waiting for?
Since Twitter Chats yield measurable social media results.
Have you set up marketing success metrics associated with your business goals?
Can you track and measure the results from each marketing campaign?
The mere mention of numbers and/or analytics instills some marketers with fear.
BUT you must speak your CFO’s language to prove you created profitable sales.
Blogging still works in 2020.
Don’t take my word for it—my colleague, Andy Crestodina, recently published Orbit Media’s 2020 Blogging Research.
And he’s run this research every year since 2014. That’s 7 years of data!
So here’s the reality:
Blogging has grown into adulthood. (Okay, I may be using dog years.)
Have you adapted to New Normal Customer Behavior?
Not sure what I mean?
Due to the health risks of COVID, people changed their lives quickly and significantly. In turn, their activities and behaviors also adapted to the new reality. Continue reading
Stop and consider:
Why am I asking what appears to be a relatively basic marketing question?
Most marketers get it wrong! Continue reading