Do you have a Content Marketing Plan?
Is it documented?
Regardless whether you sell to consumers, businesses, donors, and/or the government, you need content marketing to:
Are the Voice Marketing ABC part of your business strategy?
Or do you think voice-enabled devices are still a niche market?
Or maybe you believe:
Only the big boys have enough resources to invest in emerging technologies.
Why create a marketing persona backstory for each customer segment?
To inform your persona with a specific background, context and motivations.
This makes your persona believable.
Like playwrights and screenwriters, you create each marketing persona based on a composite of similar people in a subset of your prospects and customers.
To help your business succeed this year, use these 2021 Marketing Trends.
They’re based on the accelerated and lasting changes of 2020 due to COVID.
COVID, COVID, COVID was the story of 2020.
It touched every major aspect of life globally.
Do you think Annual Content Planning is about filling your editorial calendar!
It isn’t!
Does this surprise you?
It shouldn’t.
Because the content marketing landscape is saturated since most businesses use some form of content in their marketing mix. Continue reading
Are you creating your promotional plan for 2021?
With health, economic, political and social disruptions, the later you create your plans, the better.
Because you’ll get a better understanding of this year’s results.
Did you know a holiday content marketing campaign created many of our Thanksgiving traditions?
Despite what you learned in elementary school:
the first harvest feast in 1621 shared by the Pilgrims and the Wampanoag Native Americans lacked both turkey and pumpkin pie!
Do you know what a voice influencer is?
Do you think of Orson Welle’s War of The World?
Or, maybe, FDR’s weekly radio broadcasts?
With an amazing voice and great use of language, President Franklin Roosevelt made up for being confined to a wheelchair during the heyday of radio.
