Over the weekend, New York City surged into a summer heat wave.
This happens at least once a summer.
And we pray that ConEdison (our electric company) won’t have to brown out sections of the city.
So far, our air conditioning keeps cranking!
While the city is slowly coming out of COVID quarantine, most of our summer escapes remain off limits. Because, like many Manhattanites, we don’t own a car and we’re not yet comfortable going anywhere we can’t reach on foot.
Unfortunately, the weekend started with the sad news that Congressman John Lewis died of stage IV pancreatic cancer.
Lewis started on his public service career while doing his chores on his parents’ farm in Alabama. The book, Preaching To The Chickens, a
children’s book written by Jabari Asim and illustrated with watercolors by E.B. Lewis relates:
“One day, John is put in charge of the chickens and so begins his foray into leadership. His heart ablaze with the dream of becoming a preacher, the boy begins practicing before his willing — or, at least, tacitly agreeable — avian audience.”
Hearing Dr. Martin Luther King Jr. on the radio made Lewis decide to join the Civil Rights Movement.
Through his on-going efforts, Lewis was dubbed one of the Big Six leaders of the Civil Rights Movement. From 1963 to 1966, Lewis was the Chairman of the Student Nonviolent Coordinating Committee (SNCC).
At age 23, he was one of the architects of and a keynote speaker at the historic March on Washington in August 1963 where King gave his “I Have A Dream” speech.
To demonstrate the need for voting rights, John Lewis with Hosea Williams led over 600 peaceful, orderly protestors across the Edmund Pettus Bridge in Selma, Alabama on March 7, 1965. The march became known as “Bloody Sunday” when the marchers were attacked by the Alabama state troopers. This march sped up the Voting Rights Act of 1965.
Despite more than 40 arrests, physical attacks and serious injuries, John Lewis remained a devoted advocate of the philosophy of nonviolence.
John Lewis was called “the conscience of the U.S. Congress” according to his Congressional biography.
Rollcall Magazine stated:
Often called “one of the most courageous persons the Civil Rights Movement ever produced,” John Lewis has dedicated his life to protecting human rights, securing civil liberties, and building what he calls “The Beloved Community” in America.
Lewis’s passing underscores the need for every one of us, regardless of race, religion, country of origin, sexual orientation and/or other differences to examine our personal lives.
Let’s ask ourselves:
- What do I want to accomplish or be remembered for?
- How does this guide my life going forward?
- How can I help my community and my country change for the better?
Actionable Marketing Lesson:
- Take advantage of the opportunities and lessons that life gives you. Be like John Lewis. How many of us complain about doing household chores or dislike our early jobs? Yet we can learn from them if we have the right mindset.
For example, after losing my job at The Economist during the Dotcom bust it was difficult to find a new marketing job. Through networking, I got my first break teaching Finance and Analysis for Marketing at NYU.
Since the course had no textbook, I learned to organize and create all of the class materials including the lectures, the homework and the tests. More importantly, I learned to break the concepts into easy-to-understand sections so my students—many of whom were mathphobic—could do the work.
What did I learn?
I loved teaching and engaging with the students. They challenged me to be a better teacher and marketer.
Even better, this part-time position helped me to get my ClickZ column, Actionable Analysis. I had the “expert” halo of being a “professor” (even though I was only an adjunct!)
And, it built my credibility to attract clients for Riverside Marketing Strategies, my marketing consultancy.
Last year, at this time I was at PR2020’s MAICON conference in Cleveland (Hat top: Paul Roetzer.) As the first Marketing AI conference, it was small making it easier to connect with speakers, attendees and vendors.
Being in Cleveland “off Content Marketing World season” my husband and I got to connect with Cleveland friends in ways that we haven’t during other conferences.
For example, with Cathy McPhillips, we got an “insider’s” tour of the Cleveland Museum of Art (aka: CMA.)
WOW! What a treat! CMA is fully digitized and has an AI-driven smartphone app that enables visitors to interact with the art. (Hat tip: Leslie Carruthers and Jane Alexander.)
During these COVID times, here are 3 ways to stay connected:
- Reach out and send an email just to say hi. Earlier this summer, I sent out what one of my colleagues called a “COVID Christmas letter”. Since we haven’t been good at keeping up with friends, it was a easy way to explain what we were up to. More importantly, it gave friends a reason to say let’s get on a call or to write back a real letter.
- Send a note or letter via the USPS. My friend Betsy is what Malcom Gladwell calls a connector. She knows half of the world. During the early days of COVID, she had her kids help her write notes to all of their family friends. What a great way to teach your children to stay in touch with friends!
- Keep a public journal. Spin Sucks’s Gini Dietrich has kept a journal of her life during quarantine on her Facebook profile. I hope that she keeps a copy of these posts to publish as a memory book later.
Actionable Marketing Lesson:
- Reach out to people in your personal and professional network everyday. Don’t wait until you need a job to have to do this work. Also during these COVID times, people are more open to staying connected. Where possible find a reason to reach out to your “looser” connections.
- Use Linked Anniversaries and Facebook birthdays as a way to connect.
While you may not like Facebook or Twitter due to their current boycotts, you can still contact your friends and colleagues via other platforms, text or email.
What else does this mean for you?
Between the pandemic and the wrecked economy, now is the time to re-connect.
You have an opportunity now to bring people up to date on what you’re doing and how you’re currently positioning yourself.
Lesson: Don’t assume people know what you do and/or want to do.
Actionable Marketing Lesson:
- Introduce colleagues of yours to other people. The best way to do this is to send an email introduction to both people with a note as to why you thought that they would get along. Beyond being helpful and taking advantage of loose connections. (Thank you again Mr. Gladwell!) It provides an opportunity for you and your colleague to catch up.
Shout out to our new AMG readers: Adegoke, Kevin, Loza, Ben, Andy, Roland, Melissa, Alejandra, Tabitha, Fran, Alaa, Eva, Nusrat, Yogesh, Dee and Karl.
Thank you and welcome to the Actionable Marketing Community!
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FEATURED ARTICLE: Storytelling and Content Marketing
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FEATURED ARTICLE: Sonic Branding Definition
Do your brand’s unique sounds stand out from the non-stop noise and sounds people regularly hear?
Why do I ask?
Since increased ownership and use of voice-enabled devices means the audio elements of your brand must be consistently identifiable.
FEATURED ARTICLE: The New B2B Purchase Process
Now the buying process consists of 6 processes handled by buying teams of 6 to 10 people. And they focus on task completion.
This post is chock full of the information you need to help your marketing and sales teams deal with the new reality.
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Then please join this branding conversation that I started on LinkedIn. It continues to attract new voices and comments on the topic.
After being on LinkedIn for a week or more, it has attracted 3,900+ views and 55 comments. As a result, the post has attracted people with whom I have engaged and connected . So it’s a good example of how to continue to get recognized on LinkedIn.
► My colleague, George Stenitzer, spotlighted me in his column, “How do you prove that an ungated content asset led to a sale?”
2 Key Elements:
- Call-to-Action (aka: CTA): Include a way to track your visitors based on which specific link or CTA they use.
- Connected content. This is an off-ramp that takes visitors from wherever they see your content to your website or landing page.
John Lewis at Pettus Bridge march via Medium.com post by Amy Klobuchar
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