Happy American Thanksgiving!
This food-focused holiday fills our five senses with memories of Thanksgivings past.
Now we experience the holiday through drool-worthy, FOMO-inducing Instagram images and videos so no one knows how we really feel about our celebration.
Table of Contents | Volume 10, Issue 47
On Thursday, the oversized turkey cooks all day while guests stuff into planes, trains, buses and cars to celebrate with family and friends.
As the best cook in my extended family, my mother made most of my childhood Thanksgiving dinners. So those memories stick together like her whipped mashed potatoes.
My most memorable Thanksgiving was when I flew to Los Angeles where my sister moved after getting married.
Before I left, my mother frequently called each of us to let us know that the turkey had to cook for 20 minutes per pound. Not once during any of those calls did she ever mention ordering the turkey in advance.
When my sister and I arrived at the butcher on Fairfax on Wednesday morning, the only turkey left could have doubled for an oversized hockey puck. None of our attempts to defrost the frozen lump of meat that night fully thawed it.
On Thanksgiving, I woke up with a bad allergy attack. To help me breathe better, my sister sent her husband, his friend and me to Santa Monica pier where the ocean air was cleaner.
Left on her own to cook, my sister wrapped the turkey in almost an entire box of aluminum foil to keep it from burning. This, however, prevented the skin from getting brown and crispy.
When we returned from the ocean, the turkey was still in the oven, way longer than mom’s recommended 20 minutes per pound.
The bird looked naked and undercooked when she removed it from the oven. Undeterred, my sister removed the layers of foil to let the turkey’s exterior brown and returned it to the oven to cook some more.
Finally my sister removed the bird from the oven and left it sitting proudly to cool on the stove. A few minutes later, she screamed as she watched the top of the turkey collapse in on itself.
Although my sister was distraught at the time, it was pretty funny and, since then, she’s learned to cook a turkey.
Marketing Lesson of The Week
► Gratitude Time
While Thanksgiving nudges us to express our sense of gratitude for what we have, many Americans, myself included, get so focused on the food, parades and football that we often neglect the holiday’s true meaning.
Gratitude comes from showing appreciation for what you have based on what is meaningful or valuable to you. But, if you compare what you have achieved or own to what others have, you’ll feel bad.
In this week’s Total Annarchy newsletter, Ann Handley discussed the “Gratitude Tense.” This made-up grammatical construction challenges us to begin our sentences with the stronger action verb, “I have”, in place of the weaker verb of being, “I am grateful for…”
To boost your mood and feel better despite your current challenges, make time to notice and appreciate something no matter how small each day. Otherwise, you may find yourself focusing on the negative aspects of your experiences while the positive moments fade away.
Gathered with family and friends, Thanksgiving marks an annual milestone. It quietly makes us face our humanity as those around our holiday table change over the years.
As Annie Dillard pointed out in The Writing Life:
“How we spend our days is of course how we spend our lives. What we do with this hour and that one is what we are doing.”
Similarly the American poet Mary Oliver wrote:
“Tell me, what else should I have done? Doesn’t everything die at last, and too soon? Tell me, what is it you plan to do with your one wild and precious life?”
What do you have that makes you feel happy and at peace with your life, your family, your relationships and your body of work?
Personally, the people I have in my life including you, my dear reader, are what I’m most grateful for. Because research shows that having relationships that matter make our lives better.
To deepen our relationship and to build a sense of community, I’d like to know:
- Why do you want to read this newsletter?
- What parts of it do you like?
- What parts would you like cut? and
- What do you feel is missing?
Just hit reply and let me know what you think. I promise to answer you!
► Time To Reassess Your Twitter Presence
Since Elon Musk took over, Twitter continues to change and evolve rapidly and it’s not always in a good way for brands and individuals.
With a critical lack of Twitter personnel due to job cuts and executive departures, hate speech and abusive content directed at marginalized groups has increased.
To decide whether to pull the plug on Twitter entirely or in part, assess the following steps for both:
- Your personal and professional profile and
- Your brand, business or organization’s profile
What can you do?
- Increase your brand monitoring and listening since imposter brand names, organization names and/or executive names may increase. If you suspect a problem, report it to Twitter immediately.
- Review the third-party apps and permissions for your organization or personal Twitter account.
- Enable 2-factor authentication for login. Proactively change your login and passwords. If you’re not running ads or subscribing to Blue on Twitter, remove your payment information!
- Provide alternate contact information. Add a secondary contact to your Twitter profile such as another social media channel or email@example.com).
- Halt Twitter ad spend since brand safety remains a key issue. To-date, many major brands have taken this step.
- Reassess the use of paid and organic Twitter as part of your marketing strategy. Assess whether to remain present in a customer service role.
- Download your Twitter archive to get a copy of your Twitter history.
- Consider deleting your old tweets although a copy may remain in the Wayback Machine and in any existing screenshots. Read this New York Times’s Wirecutter article for a detailed step-by-step approach.
- Asses whether to leave your Twitter profile as is to route visitors to another platform or your owned media. This keeps others from squatting on your name.
- Before deactivating your Twitter account, do an online search and read about other people’s experiences since people have had problems.
Once you start examining your Twitter account, it may be a good time to reassess your other social media activities. Evaluate what each one adds to your total marketing strategy and review your privacy and security settings.
Plan Ahead: Mark Your Calendar
► All About Voice
November 25 at 2pm CET/ 8am ET/ 5am PT).
Free and virtual event. Sign up at https://hopin.com/events/all-about-voice-2022 to attend.
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Event For AMG Newsletter Calendar.
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P.S.: Want Heidi Cohen to contribute a quote or other commentary to your next article, presentation, video, research and/or book? Then hit reply to this email and ask.
P.P.S: Did you miss last week’s AMG Newsletter? Previous newsletters can be found in the AMG Newsletter Archive.
Turkey photo by mdburnette – CC zero