Hi from New York City.
Last week it snowed big puffy snowflakes.
They sprinkled the black city streets bright white.
But hopes for a white Christmas didn’t last long since rain melted the snow the next day.
So, instead of the regular Actionable Marketing Guide Newsletter this week, I decided to use this opportunity to thank you for being a reader.
Even though a marketing-oriented newsletter may not make your holidays bright, I wanted to let you know that you mean a lot to me.
I appreciate that you take time each week to read this letter.
And I know that this short note won’t match the gifts under your tree but I hope that it makes you smile.
Yesterday was the winter solstice, the shortest day of the year.
In honor of the day, Jupiter and Saturn, the two biggest planets, passed close together in the night sky. So people around the world could see them.
Of course, “close” is a relative thing in the Solar System; these two planets are still about 450 million miles apart.
Like COVID, this planetary meeting is a rare event. While Jupiter and Saturn pass each other in the earth’s sky every 20 years, they only pass this close during the night sky once every 800 years.
BTW, if you missed seeing Jupiter and Saturn last night, you can see them near each other for the next week although they will move further apart each night.
As 2020 ends, this planetary conjunction is a positive sign that COVID will end soon.
With vaccines rolling out, we have reason to hope that 2021 will be better.
So, what do you hope for in 2021?
I hope that you and your family are as well as possible after this difficult year and that you take the time to enjoy the holiday.
Wishing you and your family happy holidays,
PS: Due to the holidays, there will be no Actionable Marketing Guide Newsletter next week.
Welcome new subscribers: Fiza, Laura, Anlynn, Terri, Paula, Bec, Mohammad, Geofrey, Robb, Jorge, Jos and Wise.
If you enjoy reading the AMG Newsletter, I would appreciate it if you forwarded it to your friends and colleagues.
P.S.: Want Heidi Cohen to contribute a quote or other commentary to your next article, presentation, video, research and/or book? Then hit reply to this email and ask.
FEATURED ARTICLE: Annual Content Planning
Looking to make your content marketing more efficient?
This article will help you tap into the power of road-tested content and attention-attracting events.
So you can save your budget!
FEATURED ARTICLE: Best Holiday Content Marketing
How do you measure if your holiday content marketing has created a lasting success for your business?
This Holiday Content Marketing Campaign article gives you the case studies, data, research and worksheets you need to create profitable campaigns over time.
Welcome Mat Photo via Mabel Amber https://www.pexels.com/photo/jetty-feet-sign-wooden-128299/ cc zero
The fine print:
Unless noted otherwise, all photos are ©2020 by Heidi Cohen
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