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How Do You Stand For What’s Important?
Published: 03/22/2022
Thoughts on the Ukraine war and its messaging, new voice research data and showing customers you care. Plus new Marketing reads and events.
Act Like The Godfather to Make Them An Offer They Can’t Refuse
Published: 03/15/2022
Messaging and mobile apps on the battlefield. Plus, a look at how the marketing of The Godfather changed the movie business 50 years ago.
Tags: Movie Theater, Offer, streaming video, The Godfather
How To Celebrate Women
Published: 03/08/2022
Celebrating Women; new Voice Data and marketing lessons from Madison Square and Stephen West. Plus new recommended readings & updated events.
How Your Words Have The Power To Win Your Audience
Published: 03/01/2022
Thoughts on the Russian invasion of Ukraine and messaging. A look at the latest data on voice-enabled device usage and social media trends.
Tags: books, Pew Research, Tik Tok, Ukraine, Zelensky
Happy Twosday – How To Celebrate a Palindrome and an Amigram
Published: 02/22/2022
It’s TWOsday. Marketing lessons from Lincoln and LEGO. Plus Voice Notes and Social Media research. Heidi goes to a Sherlock Holmes exhibit.
How Celebrations Can Help Your Business
Published: 02/15/2022
Marketing lessons from the Union Sq. Greenmarket plus insights from the Super Bowl. The New York Public Library promotes Black History Month.
Where Do You Find Small Joys?
Published: 02/08/2022
Facebook/Meta makes news as its market value drops and users leave. Valentine’s Day is coming. Find marketing opportunities to share the joy.
Forget Snowed In Marketing, Reach Out and Reconnect
Published: 02/01/2022
During COVID, we stay in contact with our inner circles of friends but don’t engage with our broader circles of acquaintances. Reach out and reconnect!
