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How To Market For Results As Consumer Behavior Changes
Published: 04/26/2022
Consumer behavior is changing. In-person conferences are attracting people eager to connect IRL again. How should you change your marketing?
Tags: Arc'teryx, conferences, social news
Sustainability in Marketing: What You Need to Know
Published: 04/22/2022
On Earth Day, new research on sustainability; Instagram sets the Social Scene and Morning Brew rocks email. Notes from the Open Voice Network.
Spring Shopping
Published: 04/12/2022
Lessons from buying hiking boots. Marketing tips for Spring Shopping promotions and why consistency Is the heart of content marketing success.
Can Your Customers Find You?
Published: 04/05/2022
Do you know how to use the 4Ps of marketing? Use these 4Ps of Marketing Examples. Include supermarkets, restaurants, new products and pricing.
Oscar And the Seismic Marketing Shift: What It Means For Your Business
Published: 03/29/2022
Marketing insights from The Oscars in Los Angeles to McDonalds in Moscow. The importance of Voice, location and content for your business.
Tags: Big Mac Index, Law & Order, Oscar, The Economist
How Do You Stand For What’s Important?
Published: 03/22/2022
Thoughts on the Ukraine war and its messaging, new voice research data and showing customers you care. Plus new Marketing reads and events.
Act Like The Godfather to Make Them An Offer They Can’t Refuse
Published: 03/15/2022
Messaging and mobile apps on the battlefield. Plus, a look at how the marketing of The Godfather changed the movie business 50 years ago.
Tags: Movie Theater, Offer, streaming video, The Godfather
How To Celebrate Women
Published: 03/08/2022
Celebrating Women; new Voice Data and marketing lessons from Madison Square and Stephen West. Plus new recommended readings & updated events.
