As I write to you, I feel the sunlight as it bounces off the tall buildings across the street.
Energized by the freshness of spring, the sun offers the right amount of Goldilocks light and warmth.
And while I wasn’t paying attention, Spring sent messengers to my neighborhood to celebrate.
She dressed the bare branches of trees along my block in tightly curled young green buds dotted with specks of white blossoms.
After being off-of-the-grid for the past week sleeping off the side effects of my second COVID vaccine, I feel as if I’ve woken up from a Rip Van Winkle  period of disconnectedness.
Despite the side effects, I have no doubt that this vaccine beats the alternatives both for me personally and for the greater community. So, if you’re eligible and have access to a COVID vaccine, get it!
Want to know the best part of being jabbed twice in my right arm?
I’m ready to meet the future with a renewed appreciation for the fleeting nature of life.
So, going forward, I’m determined to make the most of every day and I invite you to join me.
What Can You Learn From The Daffodil Project?
Marking its 20th anniversary, the Daffodil Project wrapped a symbolic yellow ribbon of flowers around New York City in memory of those who died on September 11, 2001.
Across the 5 boroughs of New York City, 8 million daffodils accessorized hundreds of tended plots. Together they form one of the largest living memorials to remembrance, renewal and hope in the world.
How Did The Daffodil Project Start?
In the days following 9/11, New York City garden designer Lynden Miller and Dutch flower broker Hans van Waardenburg shared their grief over the human, physical and symbolic loss to New York.
While separated by an ocean, they were connected by a sense of place, shared experiences and history—3 key elements in branding. Using faxes to communicate, they planted the seeds of the Daffodil Project.
Van Waardenburg and the City of Rotterdam generously donated 1 million daffodil bulbs. They arrived on one of the first ships to enter New York Harbor post-9/11. Dutch flower growers expressed their solidarity with and hope for the city, their ancestors founded in 1624.
To recognize the millions of daffodils that have bloomed every spring since 2001, Mayor Bloomberg named the daffodil the city’s official flower in 2007.
Despite being a Manhattanite, I didn’t know this yellow floral memorial existed until I walked around Madison Square Park yesterday. Inside this park bounded by some of the original New York City skyscrapers, 42 varieties of butter, tangerine and cream dipped daffodils nod their bell-shaped heads
As we slowly emerge from the current global pandemic, the Daffodil Project shows us how marketers can work across businesses, not-for-profit organizations and governments to create something lasting to honor those who died and to provide a sense of renewal for those who see them now.
Actionable Marketing Lessons:
- Build something that serves greater social goals. Your business has a responsibility to your community to be proactive and inclusive as you stand up for and support higher social goals. The Daffodil Project shows you one way to do this. And it involved bureaucratic not-for-profits and government organizations.
- Find ways to deepen business relationships beyond specific business goals like your next sale or job. The Marketing Salons we hosted pre-COVID underscored how much people need and want to engage face-to-face. Even better, these relationships enrich your life. (BTW–We hope to restart our Marketing Salons later this year.)
Why Your 2021 Marketing Plans Need A Voice
Is voice part of your 2021 marketing plans?
Before you answer, consider:
- How each department works across a variety of different contexts and
- How each one interacts and communicates with customers, employees and others in your community.
Your organization most likely uses some form of voice-enabled technology and/or conversational powered AI.
- IVRs, the automated phone answering services you here when you want to speak to a human, and/or
- Chatbots, the AI-powered online agents websites employ for customer service and/or repetitive activities.
To put the voice marketing opportunity into numeric perspective, roughly 2/3 of US individuals use an Amazon voice-enabled device at least once a month. And this doesn’t include people who speak to their smartphones, cars and/or other smart devices.
So how can you get up-to-speed quickly and efficiently on this emerging voice and AI technology?
Attend Project Voice Worldwide next Wednesday, April 15th and Thursday, April 16th.
It’s run by my good friend, Bradley Metrock, who knows how to keep a virtual audience interested and engaged with fast paced presentations. (And I don’t say this lightly.)
BTW, did I mention that it’s free?
FOMO Alert: Mark Cuban headlines the closing talk and will answer questions for a ½ hour. Will yours be one of them?
Welcome new subscribers: Howard, Sheena, Diane, Ivana, Herbert, Barb, Peer, Richard, Ruth, Lori, Muhammad, Dmytro and Tina.
Please stay healthy and safe.
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P.S.: Want Heidi Cohen to contribute a quote or other commentary to your next article, presentation, video, research and/or book? Then hit reply to this email and ask.
FEATURED ARTICLE: Content Marketing Spring Cleaning: How To Improve Your Results
Use your first quarter results to guide you to improve the performance of your most important content.
So it continues to spark joy for your audience, employees, customers and you.
FEATURED ARTICLE: Don’t Tax Your Brain: 101 Free Blog Post Title Ideas
When tax season is here, you don’t need to tax your brain to find blog and content marketing titles.
Use these Mad-Lib format titles to inspire your next piece of content. Even if you don’t use the suggested title, it will get your creativity cooking.
FEATURED ARTICLE: How To Spring Clean Your Digital Life
Learn how to get your digital life organized. Includes expert input and downloadable checklist.
Heidi Cohen Around The Web
Heidi Cohen weighed in on BuzzSumo’s updated post, 100M Posts Analyzed: What You Need To Write The Best Headlines. This extensive analysis contains study-worthy charts.
Don’t be put off by its length—It’s a MUST read for content and social media marketers!
 Rip Van Winkle is a short story written by New Yorker Washington Irving in 1819. Irving’s brick house remains at the corner of Irving Place and East 17th Street.
Welcome Mat Photo via Mabel Amber – https://www.pexels.com/photo/jetty-feet-sign-wooden-128299/ cc zero
The fine print
Unless noted otherwise, all photos are ©2021 by Heidi Cohen
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