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Why Consistency Matters -The On-The-Road Edition #1
Published: 05/11/2022
A belated happy Mom’s Day as we go on the road for CEX in Phoenix, then a trip to Arizona’s canyon lands. Plus lessons from Smokey the Bear.
Tags: CEX, Joe Pulizzi, Mother's Day, NFTs, Purl in the Pines, Smokey The Bear, Web 3.0
Is Your Marketing Ready To Go IRL?
Published: 05/03/2022
The merry month of May starts with a bunch of opportunities for promoting your business. Heidi spends a night at the New York Public Library.
How To Market For Results As Consumer Behavior Changes
Published: 04/26/2022
Consumer behavior is changing. In-person conferences are attracting people eager to connect IRL again. How should you change your marketing?
Tags: Arc'teryx, conferences, social news
Sustainability in Marketing: What You Need to Know
Published: 04/22/2022
On Earth Day, new research on sustainability; Instagram sets the Social Scene and Morning Brew rocks email. Notes from the Open Voice Network.
Spring Shopping
Published: 04/12/2022
Lessons from buying hiking boots. Marketing tips for Spring Shopping promotions and why consistency Is the heart of content marketing success.
Can Your Customers Find You?
Published: 04/05/2022
Do you know how to use the 4Ps of marketing? Use these 4Ps of Marketing Examples. Include supermarkets, restaurants, new products and pricing.
Oscar And the Seismic Marketing Shift: What It Means For Your Business
Published: 03/29/2022
Marketing insights from The Oscars in Los Angeles to McDonalds in Moscow. The importance of Voice, location and content for your business.
Tags: Big Mac Index, Law & Order, Oscar, The Economist
How Do You Stand For What’s Important?
Published: 03/22/2022
Thoughts on the Ukraine war and its messaging, new voice research data and showing customers you care. Plus new Marketing reads and events.
