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How US Voting Can Improve Your Marketing And What You Need To Do Next
Published: 10/27/2020
What can the US voting and elections teach you about marketing? Pay attention to what your audience is saying and build community. Includes data & research.
3 Content Marketing World Tips You Can Use
Published: 10/20/2020
Get the inside scoop with 3 Content Marketing World tips with content data & charts. Also includes small business marketing and personal branding insights and examples you can use.
NYC’s Highline: What Its History Can Teach You
Published: 10/12/2020
Want to reimagine your content marketing? Using New York City’s Highline Park as an example, we show you how to use history to help improve your content.
Tags: Hudson Yards, The Highline
What You Should Do About Prime Day In October
Published: 10/06/2020
The U.S. President getting COVID shows that the virus doesn’t care who you are. His illness underscores that the coronavirus continues to spread and infect people across geographic regions. Depending on the type of business you’re in, you may need to continue to deal with changes due to COVID.
With high demand during over the summer months, Amazon didn’t need a marketing-created holiday in July. This year, Prime Day starts on Oct. 13, instead.
Also this week, VOICE 2020 meets virtually to explore the latest developments in voice-enabled technologies and their impact on marketing and business.
Tags: Amazon, VOICE 2020
How Memories Can Help Us Move Forward
Published: 09/29/2020
The past months run through my memory as if they had been stitched together. I thought I was okay because I’ve worked from home for years. I didn’t realize that like everyone else, I spent MORE time doing things that I didn’t think about in “the time before”.
So on Saturday, we took the subway for the first time since March. We went to my office on Upper Westside of Manhattan. And I must admit that I was nervous. At the same time, I thought this was funny because living in New York City, I always took the subway. It’s the fastest way to get anywhere in this town.
Tags: NYC Subway
What You Can Learn About Marketing From Notorious RBG
Published: 09/22/2020
Supreme Court Justice Ginsburg, who died last Friday, has marketing lessons to teach us.
Even though she was top of her Law School class, she struggled to find work and be treated as an equal to her male peers.
Yet she advanced her career and became famous ( aka: built her brand) with carefully chosen words (content) and a style that spoke to her human side.
Tags: Ruth Bader Ginsburg
What 9/11 Means To You
Published: 09/15/2020
Last Friday marked the 19th anniversary of the 9/11. While those attacks united us, our response to COVID-19 has shaken the fault lines that divide us. We lose trust in our leaders and institutions when they mislead us. This has an effect on your business and marketing as a result.
Tags: COVID, Social Media, Trust, World Trade Center
What You Can Do During New Normal
Published: 09/08/2020
Happy Post-Labor Day!
For marketers this means turning up the volume to generate sales.Unlike past fall seasons, you now face “The New Normal” due to the massive economic, social and political changes caused by COVID.
Tags: Joe Pulizzi, Michael Cohen, SOAA
