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Care For Your Community: How To Beat The Winter Blues
Published: 01/26/2021
Want to improve your marketing with measurable business value? Then use these tips to build and care for your community. Includes case studies and data.
What You Say Has Power For Your Audience
Published: 01/19/2021
“What you say matters” to your audience, marketing and sales? So make your organization’s words and actions consistent. Check these tips.
How Broken Glass Will Make You Stronger: What History Teaches You That Will Improve Your Results
Published: 01/13/2021
In today’s divisive environment, your business must learn from the broken glass of history to show leadership for your broader community over time.
Happy New Year (But…Not Quite Yet!)
Published: 01/06/2021
Happy New Year. Like you, I’m ready to kick COVID to the curb. How will you succeed in 2021. Here are 3 metrics of success to guide you.
Tags: Happy New Year
Thank You
Published: 12/22/2020
As 2020 ends, I want you to know how much I appreciate that you take time each week to read this letter. It means a lot to me. Happy Holidays and Thank you.
How You Can Light Up Your Products With Stories
Published: 12/15/2020
Holiday lights bring stories which attach us emotionally to objects from our pasts. How can you use holiday stories to build attachments to your products and services?
Tags: Chanukah, Christmas shopping
How You Can Create New COVID-Friendly Holidays
Published: 12/08/2020
Want to help your audience to stay connected to family and friends without travel or large gatherings? Then use these 5 COVID-friendly holiday tips to brighten their lives.
Tags: COVID
Gratitude What You Need To Do Inspired by Zappos’s Tony Hsieh
Published: 12/01/2020
Want to improve how your brand communicates gratitude? Follow Zappos’s Tony Hsieh inspired tactics. Includes Black Friday and Cyber Monday lessons.
