2 responses

  1. Gregory (@piplzchoice)
    December 8, 2010

    Heidi,

    An excellent post. Have you seen any data on dynamics of migration rate between these groups? Only 2 or 3 years ago the Creators were measured only at 10% or so, and now it is stabilized around 23%. I am specifically interested in behavior and size of Spectators and Critics groups – are these groups also became stable?

    • Heidi Cohen
      December 8, 2010

      Gregory–Thank you for taking the time to stop by. This is all of the data that I have. For additional data, I suggest that you check the Forrester site or one of the other large tracking firms like Hitwise, comsScore, and Nielsen. Happy marketing, Heidi Cohen

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