In honor of the 50th anniversary of John F. Kennedy’s tragic and sudden death, we take time to remember him.
Here are 7 quotes from John F. Kennedy, the 35th President of the United States, that still continue to inspire us.
“We celebrate the past to awaken the future.”
“My call is not to those who believe they belong to the past. My call is to those who believe in the future.”
“We can have faith in the future only if we have faith in ourselves.”
“The human mind is our fundamental resource.”
“And so, my fellow Americans: ask not what your country can do for you – ask what you can do for your country.”
“The great enemy of the truth is very often not the lie – deliberate, contrived and dishonest—but the myth—persistent, persuasive, and unrealistic.”
“A man may die, nations may rise and fall, but an idea lives on. Ideas have endurance without death.”
May John F. Kennedy’s words and deeds live on in our memories.
By Mark W. Schaefer and the RISE Community.
This book belongs on every marketer's bookshelf!
It's a big book of strategies and tips on everything Marketing with contributions by 36 authors from 10 different countries, each an expert on a subcategory of marketing.
Mark Schaefer is a well-known author and popular speaker. His books include Belonging To The Brand, Marketing Rebellion and Known. (BTW, AMG's CTO, Larry Aronson, wrote the chapter of Search Engine Optimization.)
Table of Contents
|Part One: Strategy fundamentals|
|1||Marketing Strategy||Samantha Stone|
|2||The Four Ps of Marketing||Robbie Fitzwater|
|3||Marketing Research||Marci Cornett and Frank Prendergast|
|4||Consumer Behavior||Scott Murray|
|6||Customer experience||Lisa Apolinski|
|7||Marketing Measurement||Bruce Scheer|
|Part Two: Content Strategy|
|8||Content Marketing Strategy||Karine Abbou|
|10||Podcasts||Marion Abrams + Chad Parizman|
|11||YouTube and video||Laura Vendeland Doman|
|12||Livestreaming||Ian Anderson Gray|
|13||Messaging & Copywriting||Giuseppe Fratoni and Al Boyle|
|Part Three: Social Media|
|14||Social Media Strategy||Kami Watson Huyse|
|18||M Valentina Escobar-Gonzalez, MBA|
|20||Digital advertising||Jules Morris|
|Part Four: Marketing Standards|
|21||Direct Mail||Jeff Tarran|
|22||Email Marketing||Robbie Fitzwater|
|24||Traditional (print ads, billboards, radio)||Rob LeLacheur|
|25||Promotional Products Marketing||Sandee Rodriguez|
|26||Strategic Communications / PR||Daniel Nestle|
|28||Community Building||Fiona Lucas|
|Part Five: What's Next|
|29||Personal Branding||Mark Schaefer|
|31||Web3 (NFTs/tokens)||Joeri Billast|
|32||Artificial Intelligence||Mary Kathryn Johnson|
|33||Experiential marketing/UGC||Anna Bravington|
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Photo credit: http://en.wikiquote.org/wiki/File:John_F._Kennedy,_White_House_color_photo_portrait.jpg