How Often Should I Post New Blog Content? [Charts]

7 Tips to Increase Blog Post Frequency

How frequently should you post new content on your blog is a question many bloggers wonder about. While the short answer is there are no blog post rules, the more accurate response is blog as often as you can create quality content. However like your favorite television show that’s on every Thursday at 9.00pm, it’s important to deliver content on a recurring schedule to encourage regular reading habits. 

Depending on your goals, this may not be optimal for your blog. If you’re looking to grow your readership or business, Hubspot’s research showed that you’ve got to blog two to three times a week to gain traction. While blogging multiple times a day yields higher results, blogging two to three times a week yields most of the benefit. Further, it’s critical to ensure that your audience is interested in that quantity of content.

Closely related to blogging frequency is building up a sufficient number of posts to show blogging commitment. According to Hubspot, this happens after 52 posts. Greater depth of content produces better results for search and linking. More frequent posting gets you to this inflection post faster.

The concern for many bloggers is how can they possibly have enough ideas to post more often. As an experiment, Mack Collier, BlogChat’s ringleader, decided to blog every day for three weeks.  Contrary to his expectations, Mack found daily blogging was easier than less frequent blogging since he found blogging opportunities he would have otherwise overlooked.

Here are seven suggestions to help you expand your blogging frequency.

  1. Collect post ideas. Don’t force yourself to sit down and grind out a post from scratch. Jot down the ideas as you get them so that you build the outline of a post over time and it’s partially written before you start. I find this very helpful for reducing writing time. (Here are some writing habit tips.)
  2. Record your posts. Don’t have the time to write an additional post? Try dictating it and having it transcribed for you. Then all you have to do is edit the finished piece.
  3. Use an editorial calendar. While this may seem like additional work up front, it helps to schedule post ideas and ensures that you cover important topics.
  4. Mix in other media formats. Another way to facilitate content creation is to use other media types. For example, include a weekly video, cartoon or photo.
  5. Create regular columns. Like a traditional magazine’s on-going features, develop columns with built-in, easy-to-execute formats such as customer of the week or book review.
  6. Share the workload. Have regular columnists who write every week or every month. This works well for business blogs because a variety of employees are involved. Alternatively, invite guest bloggers.
  7. Curate content. Have focused round ups or a best posts feature. The critical element is to add commentary explaining why that post is important. Here’s where less is more. You’re providing a service by selecting the best of what’s out there.

What’s most important when it comes to blog post frequency is being consistent in your schedule so readers develop the habit of reading your content. You don’t want readers to show up at your blog and find that your last post was over a month ago so it appears no one’s home. If you can manage the content creation, you’ll maximize results for your effort with two to three posts per week.

Do you have any other suggestions to add to this list?

Happy marketing,
Heidi Cohen

A big tip of my hat to my fellow blogchat participants last week for inspiring this post.

Here are some related articles that you may find of interest.

Photo credit: kentoh

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11 Responses to How Often Should I Post New Blog Content? [Charts]

  1. So, quantity can compensate for quality?

  2. Peter says:

    Thanks for this post. I was also curious about the seo behind update frequency.. In addition, the risk of ‘sandboxing’ too as I have heard, when you update too quickly.
    p.s- your spacing and formatting is very pro.

  3. Thanks for sharing these tips and the data. I agree that about 3 times a week seems about the right amount. A number of people I follow and whose blogs I respect for content tend to post about that rate, and always with good quality. Others that post too often sometimes seem to do at the risk of not fully thought out ideas or content. It is also hard as a user to digest all the content if following a number of blogs.

    The only other tip I have in terms of ideas for blogs, is once you have been doing it for a while to go back to early posts and rework, update and add more data and flesh out ideas. I have been blogging since 2005 and now finding going back to old posts and updating, reworking or adding new insights and thoughts works well too.

  4. Thanks for sharing this! I have a blog but I never knew how often I should post new articles! Well this answered everything! Thank you.

  5. Glenn says:

    Hi Heidi,

    This is an interesting topic for me considering a tool I just helped develop actually focuses on the frequency of corporate blog postings. In our market where the goal isn’t always to gain readership, but to maintain ‘proof of life’, we are extremely lucky when we get a company to post content on a monthly basis. So setting aside the bloggers looking for huge followers or those companies looking for an search engine hit, the biggest tip seems to be that “what’s most important when it comes to blog post frequency is being consistent in your schedule”. That means an editorial calendar and some sort of service that monitors progress, like the one you can find at 🙂


  6. Jamie says:

    Very interesting post! Thanks for sharing – pinning this for my other bloggy friends. :o)

    • Heidi Cohen says:

      Jamie– Glad it was useful. Remember number of posts per week depends on how much content you can create that’s great and how much time your readers have to consume it. Happy marketing, Heidi Cohen

  7. Fawn says:

    I have found blogging every other day to be beneficial for a couple reasons: 1) I produce better content. I’m able to think about how to be as succinct as possible while still writing blog posts to inspire; and 2) It seems to be easier to get alot more blog comments when I have a post active for two days instead of one. I tried blogging daily and although I didn’t have a challenge with writing content, I did have a challenge with the amount of comments I received in one day (it was usually only 5-7).

    Thanks for this great post! I was looking to confirm a consistent schedule of Mon, Wed, & Fri was okay and you did that.

  8. Beth Anne says:

    These are great tips! I’m just starting out and always looking for help! Yesterday I found this great article and they said to use “blogging memes” . To help with getting weekly topics/columns for your posts.

  9. Glenn says:

    Excellent as always Heidi. Going a bit further with point 1, I would also be very interested on how people collect images for their posts (their own photos, Creative Commons, stock, etc.) It would be interesting to get a few well known bloggers to share info on this.

    • Heidi Cohen says:

      Glenn– I think that people collect this information in different ways. I keep my ideas on scraps of paper (which is not always the best.) Evernote is also good for collecting ideas. Happy marketing, Heidi Cohen