7 Tips to Cost Effectively Create Content Marketing [Chart]
Content marketing is an on-going process not a one-time campaign. It requires a continual stream of new information in a variety of forms presented across different platforms to fulfill your business’s goals and customers’ needs.
The key to cost effective content creation is to develop similar content at the same time regardless of weight since each new piece of content must be re-imagined, not just reposted.
To fill your content marketing editorial calendar without breaking the bank, plan your content creation to ensure that all associated content is developed concurrently to maximize resource use and eliminate planning and overhead.
Fill your editorial calendar cost effectively – 21 Types of content
Here’s a cheat sheet to help you plan your content marketing development.
How To Fill Your Content Marketing Editorial Calendar Cost Effectively
With 21 Types of Content By Weight
Original |
Initial Platform |
Content |
Heavyweight | ||
Book | Amazon Website Blog |
eBook Presentations Blog posts Articles Graphics Webinar |
eBook | Website Blog Amazon |
Blog posts Articles Graphics Presentations Webinar Email newsletter |
Whitepaper | Website Blog Third party site |
Presentations Blog posts Webinar |
Presentation | Website SlideShare Blog |
Blog posts Articles Video |
Research | Website Blog Third party articles Presentation Webinar Slideshare |
Infographic Blog posts Articles Charts Email newsletter |
Webinar | Website Email newsletter Blog Slideshare |
Blog posts Articles Email newsletter Video |
Training | Manuals Videos |
Presentations eBook Blog posts Articles Email newsletter Video |
Middle Weight | ||
Microsite | Website Blog Email newsletter |
Blog posts Articles |
Infographics | Press release Website Blog Social media |
Blog posts Articles |
Videos | Website Blog Video sharing sites Press release Social media |
Blog post Articles |
Email newsletters | Website Blog |
Blog posts Articles |
Mobile app | Mobile Website Blog |
Blog posts Article Email newsletter |
Online forum | Blog Email newsletter Webinar |
Blog posts Articles Email newsletter |
Case studies | Website Blog Third party Press release Social media |
Blog posts Articles eBook Video Podcast |
Light Weight | ||
Blog posts | Blog Email newsletter Feeds |
eBook Presentations Webinar |
Articles | Third party sites Third party blogs Social media |
eBook Presentation Webinar |
Patterns/ recipes/ how-to’s | Website Blog Third party sites Social media |
Book eBook |
Press release | PR service Website |
Blog posts Articles |
Photographs | Website Blog Social media |
Blog posts Articles eBook Presentations Email newsletter |
Podcasts | Website Blog iTunes |
Blog posts Articles Presentations Webinar |
Social media engagement | Social media Blog |
Blog posts Articles |
©2013 HeidiCohen.com – All rights reserved
7 Actionable marketing tips for cost effective content creation
Here are seven actionable marketing tips to ensure that your content development is as cost effective as possible.
- Plan major content efforts ahead of time to coordinate with your promotional calendar. As part of your planning, fill out your content marketing’s editorial calendar to ensure that you’ve got your information needs covered.
- Gather content ideas from across your organization. Where appropriate get different members of your firm to help create content.
- Cross-train your content creation staff. Let your creative resources test out other formats. Also, tap into the different perspectives within your organization.
- Create all similar content together. The goal is to use the same resources and prevent one-off content efforts. This is particularly important if your content utilizes special talent or external resources.
- Use branding consistently across all of your content. Keep the same colors, images and voice so that your audience recognizes it as yours.
- Build a content repository where you keep your organization’s content assets. The objective is to be able to use content again as the basis for new content or as part of a different campaign. It should be based on your annual content audit.
- Measure the effectiveness of your content marketing. Determine which pieces of content resonate best with your audience and which are most profitable.
By planning your content creation in advance, you’ll be able to minimize your costs. Ironically, smaller firms with less resources are often less able to take the time needed for this strategic perspective.
What are your secrets to cost effective content creation? What are your biggest challenges?
Happy Marketing,
Heidi Cohen
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