How to Blog When Your Heart Isn’t In It

12 No-Thinking-Required Blog Posts Ideas

Have you ever had days when you can’t bring yourself to blog? You stare at the blank screen hoping the words will magically appear and almost any other chore seems much more exciting including the laundry.

At times like this, you must remember you’re writing your blog for your readers, those loyal fans who look forward to your content on a regular basis. They’re like children who need to be fed with your ideas. (To this end, it can be helpful to use marketing personas.)

Here are twelve blog post ideas that you can use to provide structure to your writing without bothering your creative muse.

  1. Read through your comments. Is there a post where readers want more information or have additional questions on a topic? Don’t worry if your posts haven’t attracted any juicy comments. If that’s the case, read another blogger in your category to see what questions their readers raise and answer those.
  2. Respond to another blog post. At its core, this is what blogging is about. It’s an asynchronous dialog. Make sure you link to the relevant post(s).
  3. Interpret news events for your niche. Give the highlights of the news in your field and add your commentary regarding what this means for your readers. Attribute the news to its original source.
  4. Round up the latest research. This works in a category where there’s a lot of information gathered. It also works well at the beginning of the year, quarterly, and near the major trade shows. Go beyond just telling the facts. Add your own insights to the information.
  5. Interview a rock star in your field. This person doesn’t literally have to be a rock star but rather someone well known in your field that whose insights your readers would appreciate.
  6. Spotlight a reader. Give your readers a chance to feel special. It’s a great way for a business blog to engage customers. Ask readers to participate and give their insights on your topic. It can be a special project they’ve made or about their pet. This can make a great regular feature if you ask readers to participate.
  7. Review a book. Remember the book reports you did in fourth grade? Well this is another spin on this idea. What’s on your bookshelf? Which of the recent books are worth reading and why? This can make a great regular feature. It’s a good place to do an affiliate tie-in.
  8. Show readers the pictures. Forget your words. Use photographs to fill your post and add short descriptions. But don’t just throw the photos together, have a theme or story line that drawers viewers in.
  9. Give a lesson. Explain how to do something related to your topic. Often, bloggers overlook this type of post because they seem so obvious to the blogger. But the reality is that what’s easy for you to do, may not be for your readers.
  10. Answer customer questions. Think advice column. The questions can be sourced from your customer service department, your readers or the common questions asked by readers. Provide written responses that help a broader cross section of people.
  11. Write about a pioneer in your field. You can write about a true historical person or a contemporary one. What’s critical is that this person should have a relationship to your niche or your readers. For example, I could write, What I learned from Leo Burnett.
  12.  Share insights from a conference or your presentation. Have you attended any conferences or other form of live event? You can live blog or give a summary of events. If you’re the speaker, you can write about your talk. Alternatively, you can use the opportunity to interview other people.

The way to overcome not wanting to blog is not to do the laundry but rather to get started on a post. It useful to have topic that doesn’t require lots of outlining, research or thinking.

Do you have any other blog topics to add to this list?

Happy marketing,
Heidi Cohen

Here are some related articles that you may find of interest.

Photo credit: Reilly Butler via Flickr

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5 Responses to How to Blog When Your Heart Isn’t In It

  1. This is a great list! I have to admit, I very seldom run out of ideas because I keep a notebook with me at all times to jot them down. I usually get inspired by reading other blogs or engaging in a conversations with others. At this point, everything around me can be turned into a blog post! I guess you could say I love blogging!

  2. CJWunsch says:

    Great advice – even if all you take from it is that you need to have some strategies in place for those days when the computer sucks and you just want to eat icecream.

    I have to admit, Stumbleupon is my guilty little pleasure when it comes to being stumped. It’s got my search terms saved and I thumbs up/down things all the time… I can usually find something to set me off withing a half-dozen stumbles of so.

    • Heidi Cohen says:

      CJ–I love the idea of using StumbleUpon or other resource for getting your mind working. Sometimes you just have to take a break so that your creative side can work. (BTW–I never say no to ice cream!) Happy marketing, Heidi Cohen

  3. Heidi, I enjoy your blog tremendously – your posts are so informative. I use a spirally bound notebook at my desk – and have the space on the right side of the page to doodle or jot down ideas – so am usually never at a loss. One of the most wonderful things I’ve discovered is to browse around – and participate in blogging events hosted by bloggers inviting others to add their link. I find that very inspiring.

    • Heidi Cohen says:

      Vigya– Thank you. I agree with you. It’s a good idea to capture your blog ideas as they occur to you. I suggest capturing as much as possible when you have the idea. If you’re somewhere that you don’t have a notebook, write on a scrap of paper. I carry posits for this purpose. Happy marketing, Heidi Cohen