8 responses

  1. Carlos Restrepo
    April 4, 2012

    Heidi,

    I’m a recent fan and have found your post enlightening. This post in particular stirred up many musings and got me thinking about Social CRMs and the value they will bring to companies as social data develops into a form of currency. Many of my customers, and prospects, ask why invest in Social CRM and this post is the reason. I’m working on a blog entry and will update my comment with it to provide more insights but the key take away is invest in social crm (and a gated community) today, be rich in data tomorrow. Thank you for the info.

  2. brian montavon
    March 23, 2012

    Hi Heidi, 
    I’ve just begun a career in social media marketing, and have found your posts to be extremely helpful and relevant as I learn the ropes. It seems that content marketing and a 2-way approach will continue to build momentum in the future. We shall see…Thanks for yet another insightful article!

  3. Sarah
    March 23, 2012

    Hi Heidi, Very insightful post . My opinion on Social Media is that it will become the way of the future, the means of communicating and Marketing. Like you said businesses will have to learn and fit in in order to continue gaining revenue. We can only imagine what the future brings in Social Media. Thank you for your post.  

  4. Rhonda Marable
    March 22, 2012

    This is my first comment but I’ve been reading your blog for a while now and I absolutely love your insights. I completely agree with this article. The scope of social media changes everyday and it’s too pervasive for anyone to ignore, especially businesses. Content marketing is huge now and we can see that with the emergence of new executive positions like Chief Content Officers, many of whom can make seven figure base salaries. 

    • HeidiCohen
      March 22, 2012

      Rhonda– Thank you for taking the time to comment. Content marketing is intricately intertwined with social media. As a result, it’s become a critical component in the marketing mix. Happy marketing, Heidi Cohen

  5. Glenn Robinson
    March 22, 2012

    Great article

  6. Michelle
    March 22, 2012

    Very helpful post here Heidi. There’s so many valid points here. Thanks for the insight!

    • HeidiCohen
      March 22, 2012

      Michelle–Thank you. I think that it’s important to take a step back every so often and reflect on the world. Happy marketing, Heidi Cohen

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