Content Marketing World Authors Will Make You Smarter

Content Marketing World Authors - Heidi Cohen

Get your game on before you leave for Content Marketing World!

Since many Content Marketing World speakers are also published authors, we created this guide to their books.

Read some of these books whether you’re headed to Cleveland or not.


Books are the ultimate long form content marketing.  — Heidi CohenClick To Tweet


Books are well packaged educational information that audiences actively seek.

Don’t take my word for it.


Literally take a page from these Content Marketing World authors. 

No one knows this better than these Content Marketing World authors!

Professionals often write books to establish their authority and influence.

A book is the unforgettable business card. They can't get lost. — Heidi CohenClick To Tweet


Use this list to improve your content marketing. Since in addition to being prolific content creators, many Content Marketing World authors have written marketing must-reads.

In addition to being prolific content creators, many of Content Marketing World’s presenters have written at least one book. Many of these books are marketing must-reads.


Content Marketing World Authors And Their Books

Ardath Albee — B2B Marketing Strategist & CEO – Marketing Interactions
Author of: Digital Relevance: Developing Marketing Content and Strategies that Drive Results  (Interview)
Digital Relavance
Josh Bernoff Josh Bernoff — President, Wobs Llc
Author of: Writing Without Bullshit: Boost Your Career by Saying What You Mean
Bernie Borges Bernie Borges — Cmo, Vengreso
Author of: Marketing 2.0: Bridging the Gap between Seller and Buyer through Social Media Marketing
Michael Brenner Michael Brenner — Keynote Speaker, Author And CEO, Marketing Insider Group
Author of: The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again  (Interview)
The Content Formula
John Bucher John Bucher — Renowned Strategist & Communicator
Author of: Storytelling For Virtual Reality
Dorie Clark Dorie Clark — Adjunct Professor, Duke University Fuqua School Of Business.
Author of: Entrepreneurial You (Interview) and Stand Out  (interview)
Andy Crestodina Andy Crestodina — Principal, Strategic Director, Orbit Media
Author of: Content Chemistry  (Interview)
Content Chemistry
Andrew Davis
Author of: Town INC: Grow your business. Save your town. Leave your legacy  (Interview)
Melanie Deziel Melanie Deziel — Director of Content,  Foundation
Author of: The Content Fuel Framework: How to Generate Unlimited Story Ideas (For Marketers and Creators)
Pam Didner — B2B and Tech Marketing Consultant, Author and Speaker
Author of: Effective Sales Enablement: Achieve sales growth through collaborative sales and marketing  (Interview)
Randy Frisch` Randy Frisch — CMO, Uberflip
Author of: F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships
Jeff Fromm Jeff Fromm — President, Futurecast
Author of: Marketing To Gen Z
Ann Handley Ann Handley — Keynote speaker, Chief Content Officer, Marketingprofs
Author of: Everybody Writes  (Interview)
Tim Hayden Tim Hayden — President And Co-Managing Partner, Brain + Trust Partners
Author of: The Mobile Commerce Revolution: Business Success in a Wireless World
Chuck Hemann — Director Of Analytics, W2O Group
Author of: Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Carlos Hidalgo Carlos Hidalgo — Ceo, Visumcx
Author of: Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer  (Interview)
John Jantsch John Jantsch — Founder, Duct Tape Marketing
Author of: Duct Tape Marketing
Carla Johnson Carla Johnson Marketing & Innovation Strategist
Author of: 
RE:Think Innovation  (Interview)
Kathy Klotz-Guest Kathy Klotz-Guest — Founder, Keeping It Human
Author of: Stop Boring Me! How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv
Jonathan Kranz Jonathan Kranz — Principal, Kranz Communications
Author of: Writing Copy for Dummies
Tom Martin Tom Martin — Founder, Converse Digital
Author of: The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads 
Brian Massey Brian Massey — Conversion Scientist, Conversion Sciences
Author of: Your Customer Creation Equation
Garrett Moon Garrett Moon — Ceo & Co-Founder, Coschedule
Author of: The 10x Marketing Formula (Interview)
Lee Odden Lee Odden — co-founder and CEO of TopRank Marketing
Author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing
Heather Pemberton Levy Heather Pemberton Levy — Vice President, Content Marketing, Gartner
Author of: Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience
Chris Penn Chris Penn — Co-Founder And Chief Innovator, Brain+Trust Insights
Author of: AI for Marketers: A Primer and Introduction
AI For Marketers
Joe Pulizzi — Founder, Content Marketing Institute
Author of: Epic Content Marketing and Killing Marketing  (Interview)
Adele Revella — Founder And Ceo, Buyer Persona Institute
Author of: Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
Paul Roetzer — Founder & Ceo, Pr 2020, Founder, Marketing Artificial Intelligence Institute
Author of: The Marketing Performance Blueprint  (Interview)
Robert Rose — Founder & Chief Strategy Advisor, The Content Advisory
Author of: Experiences: The 7th Era of Marketing
Karl Sakas — Agency Advisor, Sakas & Company
Author of: Made to Lead: A Pocket Guide to Managing Marketing & Creative Teams
Stephan Spencer Stephan Spencer
Author of: The Art of SEO (Interview) and Google Power Search
Mathew Sweezey — Principal Of Marketing Insights, Salesforce
Author of: Marketing Automation for Dummies
Rob Walch — Vp Podcaster Relations, Libsyn
Author of: Tricks of the Podcasting Masters
Tom Webster — Vice President, Strategy, Edison Research
Author of: The Mobile Commerce Revolution
Stoney deGeyter — President & Ceo, Pole Position Marketing
Author of: The Best Damn Web Marketing Checklist, Period!
Noz Urbina Noz Urbina Urbina Consulting & Omni-channel
Author of: 
Content Strategy: Connecting the dots between business, brand and benefits  (Interview)


Past Content Marketing World Authors

Here are  Content Marketing World authors who aren’t attending  this year’s conference.

I’ve read a large number of these books and they’re also worth your investment of time and money.


Content Marketing World Authors Bottom Line:

These high-profile authors are at the forefront of content marketing as a living breathing business strategy.

Unlike many business book authors, they’re not just focused on dusty strategies taught in universities and business schools.

These Content Marketing World authors work in the marketing and sales trenches to drive bottom line results.

Read (or listen) to their books.

Keep them near your desk to check regularly.

Think of this long format content as the user manuals you don’t get with your marketing job.

Go on—I dare you to find time to read them.

You’ll be glad you did!

BTW – Get them before you go to Content Marketing World, Authors are thrilled to sign your copy!

Happy Marketing,
Heidi Cohen

Heidi CohenHeidi Cohen is the President of Riverside Marketing Strategies.
You can find Heidi on FacebookTwitter and Google+.


Editor’s notes:

  1. This is the latest revision of a post originally published in 2016, updated for Content Marketing World 2021.
  2. All book links go to with our affiliate code. Thank you in advance for any purchase you make there.
  3. We’ve interviewed several of these authors and this is indicated by a link following the book’s title.
  4. This list was compiled from information on the Content Marketing World 2018 website. We apologize for any errors of omission.

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Photo Credit: ©2016 Heidi Cohen, some rights reserved

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