2 responses

  1. Mark Campbell
    April 6, 2011

    I also agree this a very helpful article and table, especially given how difficult it is to track the more ‘squishy’ qualitative metrics. I would also suggest trying to measure increases/decreases in people’s engagement with your brand as a result of content. As opposed to simply liking or re-tweeting, when people begin telling/sharing their stories about their experience with your brand that’s a great indicator one of your brand ‘tribe’ members is now a passionate advocate.

  2. Elise| web content development
    March 26, 2011

    This is a really great table, Heidi. One metric that I like to track as well is # of links to a page. This would fall into your “Action” category because a link to a page signifies a “share” of your content. This metric can be tracked using tools such as Open Site Explorer. Link popularity of a content piece will help it to be found in search engine queries and greatly increase it’s visibility online.

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