Social media has changed customer service forever. It has shifted power from brands to consumers, requiring a different way of thinking about customer engagement.
Dan Gingiss has interviewed dozens of business leaders on his podcast, Focus on Customer Service. From those conversations and his own real-world experience at multiple Fortune 300 companies, Gingiss has developed a series of best practices called “8 Steps to Winning at Social Customer Care.”
Gingiss gives you an invaluable glimpse at how top brands are “winning” at customer service in social media, and provides the tools for you to do the same at your company.
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Understand what social media means for your marketing. Social media is media explained by 3 key attributes.
Dr. Seuss’s Grinch can teach you about how to use social media. Here are 5 Dr. Seuss Inspired Social Media Lessons.
47.9% of marketers can’t measure any social media ROI. Yet social media accounts for 10.6% of marketing budgets.
Research from Tiffany-quality organizations including Duke University’s Fuqua School of Business, the American Marketing Association and Deloitte charts Social Media Spend As Percentage of Marketing Budget. What does this mean for your marketing?