Fifty years ago, Dr. Martin Luther King Jr. inspired a generation with his “I Have A Dream” speech. With amazing content, Dr. King moved people who were at the Mall in Washington and who were watching via television. Dr. King’s call-to-action for social change mobilized people towards the goal of racial equality. As a business owner, while your goals aren’t as lofty as Dr. King’s, you must also be able to mobilize your audience to action.
Small business owners need to have a dream that drives them to create their business. To ensure that your company is on track to succeed, here are three actionable business steps you need to follow.
Many small business owners think marketing is easy because it doesn’t require special skills like building software or compiling financials. Here are three types of marketing many small businesses use that are a surefire recipe for failure and one that works. [Infographic]
By their nature, small businesses tend to have limited resources. Therefore, small businesses boast about being nimble rather than getting on track to achieve their business objectives. To succeed, small businesses need to maximize their strengths to appear larger than they actually are. Here are seven actionable tactics to get your small business on course to achieve its goals.
In their book, Built To Last, Jerry Porras and Jim Collins develop, based on extensive research, a framework for creating companies that continue to be viable and profitable for the long-term. Here are seven major elements of their blueprint that can be applied to building a successful blog.