Small Business

Lost and Founder – Book Interview

Lost and Founder

In Lost and Founder, Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. His hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies,

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Panic Proof – Book Interview

Panic Proof cover

Heidi Cohen Interviews Jess Ostroff on her new book, Panic Proof.

It’s time to stop panicking and start living the life you want.

Half of the total workforce will be working virtually by 2020. The conversation around virtual assistants is finally being taken seriously by more than just the early adopters.

But if you’re feeling too scared or too busy to hire a VA to help you, don’t panic! Jess Ostroff’s book will help you recruit the right assistant and cultivate a relationship that lasts so you can do more of what you love.

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How Your Small Business Social Media Can Compete

Small business social media research findings

Want your small business social media to be competitive? Use these 2017 research findings to guide your social media marketing to yield profitable results

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The Lead Machine – Book Interview

The Lead Machine

In The Lead Machine, you’ll discover a simple, straight-forward method for digital marketing called the BARE Essentials of Digital Marketing: Build, Attract, Retain and Evaluate. Within each section you’ll discover the secrets of digital marketing, and how to apply them to your own business.

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2016 Small Business Social Media Trends Trump Understood

2016 Small Business Social Media Trends

Buffer’s State of Social Media highlights 3 key small business social media trends. This analysis and tactics will improve your social media use.

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13 Small Business Holiday Specials

Small Business Holiday Specials

Are your small business holiday specials ready to rollout? 13 tips to give your small business holiday sales a boost and adapted for year-long use.

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Top Business Books For Marketers

Top Business Books

Marketing experts share their top business books for marketers as well as the reasons why you should read them.

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The 10% Entrepreneur – Book Interview

Choosing between the stability of a traditional career and the upside of entrepreneurship?

Why not have both?

Becoming a full-time entrepreneur can look glamorous from the outside. But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay.

What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck.

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