PR

8 Conference PR Tactics

Conferences are an important part of many marketing plans especially where B2B sales are involved. Here are seven tips to help you get your show strategy in shape.

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Etsy Sees PR Light Belatedly

Etsy has been slow to respond to its real-time PR and communications firestorm about derogatory greeting cards for sale on its site. Belatedly, Adam Freed, Etsy’s Chief Operating Officer announced on the company’s blog that Etsy has changed its policy regarding products that promote hatred and demean people.

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12 Point Real-time PR Communications Checklist

There’s a firestorm brewing on the social media horizon and it’s heading for your company. Is your firm ready? Etsy, the online storefront for handmade crafts, wasn’t! To help you get your PR on track for real-time communications, here’s a 12 point checklist.

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3 Top 2010 Social Media #Fail

The #Fail term on Twitter is a popular way to note a problem with something. Social media marketing can go from positive to negative in a heartbeat. Here are the top three social media fails in 2010.

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How To Deliver PR Like Domino’s Pizza

PR is a lot like delivering Domino’s Pizza. Here are six tips for PR professionals to help get high quality information to the media quickly.

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PR Matchmaker’s 4 Secrets to Attract Readers

Content marketing that readers don’t want is spam, regardless of whether they signed up for it or not. HARO’s Peter Shankman shared 4 insights to get your content marketing read at BizTechDay 2010 New York. As an avid HARO reader, I’ve added 4 additional factors to increase your content marketing’s punch. Please read on …

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The Press Release Is Alive and Kicking

Contrary to opinions that social media is replacing the traditional press release, it’s continuing to evolve and thrive. Here are 5 ways that press releases help achieve your marketing objectives. Please read on …

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How To Get And Keep Media Attention

As a ClickZ writer, I get a lot of attention from PR folks many of whom don’t take the time to do the basics first! In their rush to get media space, they forget that the writer has needs and goals that may be different from those of their client. Here are 10 suggestions to get media attention. Please read on …

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