Social Media Guidelines in the Age of Exposure

Congressman Anthony Weiner’s now public Twitter exchange with a number of women and the media drama surrounding it underscore the need to think about social media exchanges from both a personal and organizational perspective. Social media involvement carries with it social responsibility. Here are Anthony Weiner’s seven lessons for both individuals and companies engaged in social media interactions. From a business perspective, these seven lessons translate to the need for every company to have the following three plans in place whether or not the organization is actively involved in social media.

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What Is PR?

What is PR? Talking to your publics

PR (also known as public relations) continues to evolve as a business art and science. The objective of PR is to craft messages about a product, brand, individual, business, or organization targeted at a variety of one or more chosen publics. Here are 15 points that answer the question What is PR based on input from 31 PR professionals.

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Golden Age of PR: 5 Reasons Why

With the evolution of communications and media, the options for getting PR’s well crafted messages out to various publics, on behalf of individuals or organizations, have increased. PR’s tailored communication can be distributed one-to-many, one-to-one and/or many-to-many across owned media, third party media and/or social media via online and offline vehicles. Here are five reasons why now is the Golden Age of PR.

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Where Does Public Relations Fit in Your Company?

Public relations or PR for short has changed a lot lately. While PR may be described in many different ways, everyone agrees that public relations is the corporate function that crafts an organization’s message(s) to its diverse publics. Among public relations many audiences are customers, prospects, investors, employees, suppliers, distributors, media/journalists, social media networks, government regulators, legislators and the public.  To complicate their role, PR professionals are in chare of providing a variety of communications services that an organization may either fill internally or outsource to contractors. Because these communications involve content creation, they can have a big impact on a business’s search optimization efforts.

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3 Social Media Must Haves For Companies

While social media continues to mature, it’s still a scary environment for many businesses since it means that prospects, customers and the public have the platforms and tools to amplify their voices with relative ease. In today’s social media ecosystem, there are three elements that every company should have regardless of whether they’re active on social media networks or not.

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31 Public Relations Definitions

Say PR, as in public relations, particularly during a conversation about marketing and/or social media, and participants are liable to have vastly different perspectives on the topic. Traditionally, public relations referred to the art of getting mentions of a person, company or other organization placed in the media, namely print, radio and television. Here are 31 definitions of public relations or PR to help you.

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Klout: What’s Your Influence Report Card?

Like PeerIndex and Twitlyzer, Klout is one of the new online metrics sites that tries to provide an influence report card. With Klout as with any single metric, the challenge is that determining true influence requires measuring a variety of online and offline factors. To understand what it takes, 12 types of people with offline clout are examined and 12 ways to increase your offline clout are presented.

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Groupon Super Bowl Ad Breaks Social Media Rules

Groupon’s Super Bowl ad broke the number one rule of social media: It’s NOT about you!  Groupon’s making light of the Chinese occupation of Tibet in their Super Bowl ad totally missed its mark.  It’s hard to believe that no one at Groupon, their advertising agency or other advisor didn’t have a sense of how bad this ad would play in the theater of public opinion, especially following on the heels of Kenneth Cole’s Egyptian gaff.

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