- 72 Marketing Definitions
- Social Media Definitions
- 31 Public Relations Definitions
- Voice Marketing Definition
- Seismic Content Marketing Shift
- Marketing Versus PR: What’s the Difference
- 7 Step Marketing Framework
- What’s Your Brand DNA?
- 28 Amazing Content Marketing Ideas You Can Use Now
- Develop Your Sales Forecast in 8 Easy Steps
Boost content marketing visibility beyond owned and social media. Integrate content marketing and PR efforts to increase your content marketing placement.
How do you build influencer relations in today’s content marketing, social media, mobile world? Here are 10 attributes to influencer relations on track.
Blogger outreach is used by one out of five niche businesses according to Chief Marketer research. It’s no surprise since blogger outreach can yield powerful results. It’s another way of leveraging other people’s audiences. So how does a marketer implement a blogger outreach program? Here are: 3 reasons to use blogger outreach, 4 ways to use blogger outreach effectively and 9 steps to implement blogger outreach. Source: Heidi Cohen’s Actionable Marketing Blog
There’s a love-hate relationship between marketing and PR. While both marketing and PR are at their best when used together, many professionals feel that they need to choose one or the other. To frame this conversation, marketing is defined by Dr. Phillip Kotler as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.” By contrast, here’s how PRSA (Public Relations Society of America) defines PR: “[Public relations] helps an organization and its publics adapt mutually to each other. ” Here’s what 11 communications area experts said.