Heidi Cohen Interviews Gini Dietrich The Communicator’s Playbook : a Step-by-Step Process for Implementing an Integrated PESO Model Program.
How do you track earned media? Check out how 37 marketing and PR experts define earned media metrics.
Want to increase your earned media reach? Examine these earned media examples selected by top marketing and PR experts to apply them to your organization.
What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.
Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.
Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do.
Boost content marketing visibility beyond owned and social media. Integrate content marketing and PR efforts to increase your content marketing placement.