PR
PR Crisis Management Planning: What You Need To Know To Survive
Is your business prepared for an unexpected PR Crisis that can hurt your business? Then use this PR Crisis Management Planning roadmap and checklist to be prepared before you need it.
The Communicator’s Playbook – Book Interview
Heidi Cohen Interviews Gini Dietrich The Communicator’s Playbook : a Step-by-Step Process for Implementing an Integrated PESO Model Program.
Earned Media Metrics: How To Track Your Results
How do you track earned media? Check out how 37 marketing and PR experts define earned media metrics.
How To Succeed With Earned Media: 34 Case Studies
Want to increase your earned media reach? Examine these earned media examples selected by top marketing and PR experts to apply them to your organization.
Earned Media Definition: 38 Experts Weigh In
What is your definition of earned media and what role does it play in your marketing mix? 38 experts give their earned media definition to get you on track.
Why You Need Earned Media In Your Marketing And PR Mix
Do you know what earned media is? Earned media defined by 7 attributes to help maximize your marketing and PR results. Includes examples.
The Definitive Guide To The 4 Key Types of Media
Media is a key element of any marketing or PR plan. Marketers and PR professionals monitor, create and place content via different media types in order to expand their audience reach to attract and convert prospects. How you use the different types of marketing media to achieve your goals and reap measurable results has changed.
Spin Sucks – Book Interview
Most PR books tell you how to “spin” your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authentically…and truly earn the trust of your customers, stakeholders, investors, and communities.
Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting-edge tips and tools for effective, ethical communications. Now, she’s integrated all she’s learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but don’t know what to do.
