And Now a Few Words of Thanks

In honor of Thanksgiving, I’d like to express my thanks to my family, friends, colleagues, readers and social media connections. Although life continues to throw us curve balls, you continue to show me how to make cosmopolitans from lemons; to celebrate both the small magical moments as well as the milestone events.


Use the Holidays to Achieve Your Personal Goals

Thanksgiving is a time to reach out and thank those around us. It’s also a time of year when employees get laid off leaving them wondering what they’re supposed to be thankful for?

If you’re one of these (or even if you’re not), take a deep breath and keep reading because, instead of using the holidays to hunker down with food and drink while complaining about your situation, you can use these seven steps during the holidays to be social.

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Steve Jobs’s Marketing Lessons

With great sorrow and sense of loss we acknowledge Steve Jobs passing.  In his words, “… death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new.”  Yet for us who know him through his products, it’s hard to imagine a world where his creative force won’t be driving the next technological advancement.

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9-11-2001 Remembered

Twin Towers

When the planes struck the World Trade Center on September 11, 2001 I was working in my Manhattan apartment filled with bright sunshine streaming through my windows. The silence was broken by my mother’s phone call. She told me to turn on the news because in her words, “Downtown looks like a Bruce Willis movie.” As I watched my television with horror, I saw the buildings literally crumble as the city went silent.

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Trey Pennington: Reaching Out in the Darkness

Trey Pennington, who I met via Twitter a year ago and in real life at the Monitoring Social Media conference in New York a few months later, taught me the value of storiesfor marketing and social media. The power of stories goes beyond marketing and social media interactions. It’s at the core of how we communicate as people in a human voice to provide insights and lessons about the world. Tragically, Trey’s own story came to an end yesterday when he took his life.

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Don’t Underestimate the Value of Summer Networking

Like the fabled grasshopper, many job seekers, including college students and interns, think that the summer is a good time to take off from their search. Yet in reality the opposite is true. Here’s how to take advantage of summer opportunities.

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How to Reboot Your Job Search

Do you want to give your job search a reboot? This can also work for people who are considering changing jobs. Before you dive into marketing yourself, it’s critical to take time to (re)assess what you can offer prospective employers as well as what you want from a job. Without this self-knowledge, it’s difficult to find a job to which you’re suited and satisfied. To that end, here are five steps designed to help you gather this information and feel better about what you bring to a job.

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Career Advice: How to Keep Your Network Alive When You Have No Bandwidth

Too busy to network. Think again. Here are five steps to help you find time in your already overbooked schedule to build your professional network.

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