Blogging well takes time, effort and skill to keep up with the latest trends and news, craft strong blog posts, promote your blog articles and engage in the conversation related to your posts. Therefore many bloggers think “What’s in it for me?” (aka WIIFM.) Whether you’re blogging for yourself, you’re a solopreneur or you’re writing for a business (B2B, B2C or NFP (Not-For-Profit)), you want to see measurable results from your efforts.
Blogging ROI stands for Return-On-Investment from blogging. Since it can be difficult to measure your blog’s results as well as the value of your investment, here’s help. Includes 15 ways to generate revenue. Source: Heidi Cohen’s Actionable Marketing Blog
Social media is important to over 80% of businesses based on the finding of Social Media Examiner’s 2012 Social Media Marketing Industry Report How Marketers Are Using Social Media To Grow Their Businesses. This finding is consistent with other research that shows businesses continue to increase social media marketing spend. Yet despite this support, marketers still have a difficult time proving social media’s contribution to the bottom line.
Ask most businesses how they measure social media efforts and chances are they’ll tell you what they’re counting. Among the elements tracked are fans, followers, likes, tweets, comments, and shares.What’s missing from these lists? [You may be interested in this related article, The One Social Media Metric You Need.] For social media efforts to drive sales, you must set revenue-related goals. Here are five activities from Heidi Cohen’s Actionable Marketing Blog [Research included.]
Posted on March 7, 2012 by Heidi Cohen in Marketing Metrics |
Looking to improve your digital marketing efficiency? Whether it’s social media, content marketing, mobile, search or email, the answer is two words: Big Data. Big data can make you a marketing star. Big data is all the information required for business intelligence including the mountains of digital footprints created by the explosion of social media, mobile and other forms of digital marketing and engagement. Here’s what ten data experts say about big data along with related research.
Does your social media marketing generate enough sales to break-even? If not, you’re in good company. Don’t worry that’s not stopping companies from investing in social media marketing! Here’s what the research shows and what you need to do about it. [Research charts included.]
Social media metrics don’t exist in a vacuum. You must determine your business goals, devise strategies and processes to achieve those objectives, then develop the metrics appropriate for the social media you choose. Monitoring the social media landscape yields significant quantities of data that must be converted to useful information, contributing to CMOs’ data overload. To help you navigate these data intensive options, here are the recommendations and insights of ten social media experts.
Is your firm monitoring social media? Even if your firm isn’t active on social media platforms, you must track the social media ecosphere for mentions of your company name, products, brands executives and competitors. For most businesses, the social media analytics landscape is confusing because it can be difficult to determine your exposure until you’ve been active for a while. At a minimum, you must invest in social media monitoring tools and analytics savvy personnel. To help readers determine which tools they should use, I surveyed social media experts for their recommendations.
As social media marketing matures, measuring its effectiveness is a high priority for marketers. Every marketer knows the bottom line for social media marketing, like any other type of marketing investment, is what it will do to grow my business. To help social media marketers better understand the results of their social media initiatives, I asked a group of social media marketers and metrics experts what they thought was the most important element of social media metrics. (Read Social Media Marketing Metrics ABCs to get a better understanding of social media marketing metrics.)