In this modern homage to Ambrose Bierce, Sterne tucks his tongue firmly in cheek and lets loose on an industry only Dilbert could love.
With a mix of wry humor and outlandish sarcasm Sterne hits the datarati upside the head with a well-worn humerus bone and puts the pun in pundit.
Lavishly illustrated by award-winning illustrator, Yevgenia Nayberg.
The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies. And now it s here. B2B Data-Driven Marketing: Sources, Uses, Results, by Ruth Stevens and Theresa Kushner, meets that need. In 220 pages the book lays out basic definitions and applications by identifying data sources, setting up an organization’s data architecture to best advantage, and managing that data and keeping it clean.
The book then shows how business marketers use their information, how to manage that data on a global scale, and how all companies, from mom-and-pops to multinationals, can manage their data within reasonable cost parameters.
The last chapters discuss trouble-shooting problems (with solutions), case studies showing all of the book’s principles in action, and speculation on the future of B2B database marketing.
How do you track earned media? Check out how 37 marketing and PR experts define earned media metrics.
For many marketers, an interactive marketing analytical framework for planning and analysis is an essential to achieve intended business goals and ensuring marketing campaign success on a continuing basis.
This article provides a detailed conceptual approach for assessing an interactive marketing campaign’s effectiveness.
To determine where content marketing experts place their focus, I asked twenty marketing experts to share their top four content marketing metrics. Source: Heidi Cohen’s Actionable Marketing Blog
Are you tracking the key content marketing metrics for your business? Here are 53 actionable content marketing metrics from which to choose.