Media

How To Attend Conferences: Ultimate Marketing Guide To Generating Business

Heidi Cohen and Gini Dietrich

Inside scoop on using conferences, trade shows and events to improve your marketing even if you don’t attend. Explains how conferences work and how to tap into conference attendance to grow business. Bonus: Conference attendance survival checklist.

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Owned Media Platform Guide: 40+ Options You May Be Missing

Owned Media Platform Guide

Are you taking full advantage of your owned media platform? With 40+ options, the chances are you’re probably missing some key items. Use this owned media platform guide to ensure you’re maximizing your reach.

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Facebook Algorithm Changes: Time To Diversify Your Digital Marketing Channels

Digital Media Channels

Worried about how Facebook changes effect your marketing? Then diversify your digital media channels to reduce risk and maximize results. Includes digital media channel analysis and actionable tips.

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US Daily Media Consumption (Charts)

US Daily Media Consumption

Do you track your media consumption? Understand your audience’s US Daily Media Consumption to improve content marketing and advertising.

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2016 Facebook Marketing: What You Must Know To Succeed

2016 Facebook Marketing: What You Need To Succeed

Do you have a 2016 Facebook marketing strategy? Based on 4Q2015 results, 7 targeted 2016 Facebook marketing tactics. Includes charts.

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How To Be A Content Curation Master

Content curation master

Want to be a content curation master? Then take a page from Jon Stewart’s Daily Show playbook. Includes tips and examples to improve your content curation.

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Owned Media VS Earned Media: Which Yields Better Results

Owned Media VS Earned Media

Wondering whether you should use owned media or earned media?

This article examines these 2 content distribution options across 7 elements to help you maximize your reach based on your business and content needs.

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US Media Consumption: Where To Find Your Audience 

Want to target your marketing to your audience? Then read this analysis of US media consumption complete with charts, data, and actionable marketing tips.

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