Marketing

Voice Marketing: The How To Guide You Need To Be Competitive

Posted on May 3, 2021 by Heidi Cohen in Marketing, Voice |

Adding voice marketing to your mix? This Voice Marketing How To Guide gives you 10 tactics to get your business started with data and examples.

Tags: Alexa Skills, BIO Audience Approach, Bradley Metrock, Chompers, Christopher S. Penn, Clifford Nass, eMarketer, Geoffrey Moore, Gimlet Media, Google Actions, Jen Lehner, McKinsey, Peter Drucker, Project Voice, Technology Adoption Life Cycle Curve, Wally Brill

Velvet Rope Marketing Strategy: How Can You Make People Actually Lust To Join

Posted on April 15, 2021 by Heidi Cohen in Marketing |

Do you use a Velvet Rope Marketing Strategy? Does a small segment of special customers yield higher profits? Includes data, tactics, and case studies.

Tags: Andy Crestodina, Bertelsmann, Bradley Metrock, CLTV, Content marketing world, customer lifetime value, Elite Marketing, FOMO, HNWI, Jay Baer, Luxury Marketing, Marriott, Project Voice, Studio 54, Taipei 101, Talkwalker, UGC, User generated content, Voice Spark Live, Waldorf Hotel

Content Marketing Plan: How To Create A Strategy That Will Make You Stand Out

Posted on February 22, 2021 by Heidi Cohen in Content Marketing, Marketing | 12 Comments

Want your content to succeed? Then use this 10 step Content Marketing Plan to get your content on track. Includes data, worksheets and tips.

Tags: Audit, BIO Approach, Branding, Bret Kinsella, Edelman Trust Barometer, Editorial calendar, Marcus Sheridan, Marketing audience, marketing persona, micro-moment

Why You Need To Create A Convincing Marketing Persona Backstory

Posted on February 10, 2021 by Heidi Cohen in Content Marketing, Marketing | 4 Comments

Need to create a marketing persona backstory? Use these 10 attributes to understand your customers. With questions to answer to build your backstory.

Tags: Backstory, Clayton Christensen, Loyalty Loop, marketing persona, Theodore Levitt

COVID Changed 2020: 5 Marketing Trends You Need To Make You Competitive

Posted on January 15, 2021 by Heidi Cohen in Marketing |

Going forward, understand how the impact of COVID changed influenced 5, 2021 marketing trends to guide or revise your plans. With charts and data

Tags: COVID, digital transformation, economic impact, Education, leadership, Trust, Women, work from home

Proven Marketing Tactics From Dad To Make You Improve Results from Ordinary to Extraordinary

Posted on June 21, 2020 by Heidi Cohen in Marketing |

Proven marketing tactics from dad can improve your results. Top marketing experts give you the lessons and examples you need.

Tags: Ann Handley, Brian Massey, Carlos Hidalgo, Cathy McPHilips, Christine B. Whittemore, David Berkowitz, David Meerman Scott, Douglas Kerr, Drew Neisser, Father's Day, Fiona Lucas, Jason Query, Jeanne Jennings, Jen Lehner, Jess Tyson, Neal Schaffer, Neil Feinstein, Robert Katai, Robert Lersch, SUsan Moeller, tactic

Marketing During Uncertainty: What Strategies You Need to Make Your Business Succeed

Posted on May 4, 2020 by Heidi Cohen in Marketing |

Can you ensure your marketing during uncertainty like COVID-19 keeps your business going? And more importantly creates the basis for future growth? Use these 5 tactics and charts.

Tags: COVID-19, Marketing During Uncertainty, Recession, resiliency, Trust