The New York Times bestselling author of Contagious explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in this fascinating and groundbreaking work.
Nick Westergaard’s new book offers a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Featuring frameworks, hacks, tips, idea starters, and more, Get Scrappy is the map you need to take your digital marketing from good to great.
What does it take to win success and influence? Some people think that in today’s hyper-competitive world, it’s the tough, take-no-prisoners type who comes out on top. But in reality, argues New York Times bestselling author Dave Kerpen, it’s actually those with the best people skills who win the day.
In a world where we are constantly connected, and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. Because no matter who you are or what profession you’re in, success is contingent less on what you can do for yourself, but on what other people are willing to do for you.
Hired by the world’s leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.
Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior.
Eighty percent of companies say they deliver outstanding customer service, but only 8 percent of their customers agree. Jay Baer’s book will help you close that gap by reconfiguring your customer service to deliver knockout experiences.
Empower Your Business, Your Town, and Your Fellow Citizen to Prosper as Never Before
Town Inc. unpacks the deceivingly simple link between building a booming business and growing a prosperous town. The secret, it turns out, is to market your town just as passionately as you market your own business.
The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies. And now it s here. B2B Data-Driven Marketing: Sources, Uses, Results, by Ruth Stevens and Theresa Kushner, meets that need. In 220 pages the book lays out basic definitions and applications by identifying data sources, setting up an organization’s data architecture to best advantage, and managing that data and keeping it clean.
The book then shows how business marketers use their information, how to manage that data on a global scale, and how all companies, from mom-and-pops to multinationals, can manage their data within reasonable cost parameters.
The last chapters discuss trouble-shooting problems (with solutions), case studies showing all of the book’s principles in action, and speculation on the future of B2B database marketing.