Heidi Cohen Interviews Andre Fryrear on her new book, Death of a Marketer.
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.
Are you taking full advantage of your owned media platform? With 40+ options, the chances are you’re probably missing some key items. Use this owned media platform guide to ensure you’re maximizing your reach.
Chief Marketing Officers At Work contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target and Seth Farbman of Spotify.
It’s intended to help C-level executives to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science.
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.
The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.
Killing Marketing explores how these companies are ending the marketing as we know it–in favor of this new, exciting model.
Want to increase your sales? Who doesn’t? This 2017 marketing research (Hubspot) and analysis provides insights to get your marketing plans on track.
Need to spice up your marketing plans and promotions? Get the lowdown on 5 Holiday Celebration Marketing types to increase sales.