Marketing

Attention Pays – Book Interview

Attention Pays spotlights on the power of attention and absolute focus in our business and professional lives. WHO we pay attention to. WHAT we pay attention to. And HOW we pay attention in the world.

  • Includes powerful tips and tricks increase
  • Shows you how to achieve maximum accountability and results
  • Provides strategies to help you productively manage daily tasks
  • Offers guidance on improving your daily attention and focus

If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays.

10x Marketing Formula – Book Interview

10x Marketing Formula

Heidi Cohen Interviews CoSchedule’s Garrett Moon on his new book, 10x Marketing Formula.

Moon’s book is about finding the strategic shortcuts to get you to results fast. It s about short-circuiting the path to jaw-dropping growth. You have to find your own way and The 10x Marketing Formula is that path.

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How To Build Your Conference Into A Community: Case Study

How to build conference into community

Want to create a sense of community for your business? Learn how to build a conference into a community based on Social Media Marketing World’s case study. Includes a strategy and actionable tips with examples.

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Death of a Marketer – Book Interview

Death of a Marketer

Heidi Cohen Interviews Andre Fryrear on her new book, Death of a Marketer.

Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.

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Owned Media Platform Guide: 40+ Options You May Be Missing

Owned Media Platform Guide

Are you taking full advantage of your owned media platform? With 40+ options, the chances are you’re probably missing some key items. Use this owned media platform guide to ensure you’re maximizing your reach.

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4 Pillars of Digital Marketing

4 Pillars of Digital Marketing

An in-depth analysis of the 4 pillars of digital marketing. Includes definitions, data, charts and tips to help you improve your company’s marketing plans.

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Chief Marketing Officers at Work – Book Interview

Chief Marketing Officers book cover

Chief Marketing Officers At Work contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target and Seth Farbman of Spotify.

It’s intended to help C-level executives to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science.

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Killing Marketing – Book Interview

What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.

The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.

Killing Marketing explores how these companies are ending the marketing as we know it–in favor of this new, exciting model.

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