Heidi Cohen interviews Pam Didner on her new book: Effective Sales Enablement, a sales book for marketers by a marketer about how branding, messaging, different marketing channels, and martech can be used for sales enablement and to facilitate sales engagement.
With a diverse range of real-world stories, Break the Wheel offers a simple but powerful way to think for yourself when surrounded by conventional thinking. Along the way, Acunzo offers six fundamental questions to ask in any situation to start making the best possible decisions, regardless of the best practice.
Take advantage of Killer Amazon Advantages to improve your marketing. Includes actionable marketing tips and charts.
Attention Pays spotlights on the power of attention and absolute focus in our business and professional lives. WHO we pay attention to. WHAT we pay attention to. And HOW we pay attention in the world.
Heidi Cohen Interviews CoSchedule’s Garrett Moon on his new book, 10x Marketing Formula.
Moon’s book is about finding the strategic shortcuts to get you to results fast. It s about short-circuiting the path to jaw-dropping growth. You have to find your own way and The 10x Marketing Formula is that path.
Heidi Cohen Interviews Andre Fryrear on her new book, Death of a Marketer.
Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a hostile climate. But audiences demand excellence. And marketing excellence requires agility. Using a detailed historical lens, Death of a Marketer charts a course toward marketing’s Agile future.