Marketing

Voice Marketing Definition: Why You Need To Make Your Audience Listen Now

Posted on July 31, 2019 by Heidi Cohen in Marketing | Leave a comment

To get your potential audience to listen to you, check this voice marketing definition. It provides data and marketing tactics you need.

Tags: audio, Micro-moments, Microsoft Voice Report, Stanford Research, Voice Marketing Definition

5 Reasons Why Your CMO Needs Artificial Intelligence Now

Posted on July 23, 2019 by Heidi Cohen in Marketing, Marketing AI | Leave a comment

Wonder whether your CMO needs Artificial Intelligence now? This article explains the data problem AI solves and provides solutions and case studies to make the case to your C-suite.

Tags: AI, Artificial Intelligence, Cal Al-Dhubaib, Carl Schmidt, Christopher S. Penn, Cleveland Museum of Art, CMO Survey, Elle Woulfe, Eric Colson, Global Datasphere, IDC Research, Jessica Miller, Katie Robberts, Pandata, Sara Hocking

How To Make A Successful Business Case For Marketing AI

Posted on May 31, 2019 by Heidi Cohen in Marketing, Marketing AI | Leave a comment

Need to make Marketing AI Business Case? Follow these 5 steps for the proof your c-suite needs to invest in artificial intelligence. With charts.

Tags: AI, Artificial Intelligence, Drift, eMarketer, Statista

Marketing AI: What You Need To Know To Make Your Marketing Better

Posted on May 16, 2019 by Heidi Cohen in Marketing AI |

Need to get up to speed on marketing artificial intelligence? This article provides you with the Marketing AI basics you need to know. Includes research and charts.

Tags: AI, Artificial Intelligence, Forrester, Gartner Hype Cycle, Marketing AI Definition, McKinsey, natural-language processing, NLP

10 Small Business Marketing Lessons You Need To Make The Most Of Your Limited Resources

Posted on May 9, 2019 by Heidi Cohen in Marketing, Small Business | 1 Comment

Does your small business need to make better use of your resources? Follow these 10 Small Business Marketing Lessons to achieve your business goals.

Tags: Business Location, Customers, Mission Statement, pricing, Small Business Marketing Lesson

How To Create Winning Co-Marketing Partnerships: What You Need To Know To Improve Your Results

Posted on May 3, 2019 by Heidi Cohen in Content Marketing, Marketing |

Want to increase your brand visibility and drive measurable results? Then use this how to guide to add Co-Marketing Partnerships to your marketing mix. It supports your content marketing creation and distribution.

Tags: Co-Marketing, content distribution, Guest Blog Posting