Chief Marketing Officers At Work contains 29 exclusive, in-depth interviews with chief marketing officers like Jeff Jones of Target and Seth Farbman of Spotify.
It’s intended to help C-level executives to understand how marketing drives growth at both startup and enterprise levels, and how marketing has moved from art to science.
What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years.
The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue.
Killing Marketing explores how these companies are ending the marketing as we know it–in favor of this new, exciting model.
Want to increase your sales? Who doesn’t? This 2017 marketing research (Hubspot) and analysis provides insights to get your marketing plans on track.
Need to spice up your marketing plans and promotions? Get the lowdown on 5 Holiday Celebration Marketing types to increase sales.
Want to get in the know about the why, who & what of influencer relations marketing? Here the the tactics and data you need to make the case.
Need a sales forecast for your marketing? Here are 8 steps every marketer can use. Use these formulas and questions to guide your revenue forecast.
Looking to get into Marketing? Check out what the Best Marketing Advice for Recent Graduates from 100 experts. They give you the marketing lowdown you need.
What are you reading? Actionable Marketing Guide Summer Reading List to get your fill of quality content. HINT: Not just marketing!