Marketing Resources

Do You Know Your Marketing ABCs?

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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What Do We Mean When We Say Marketing?

To help us understand what marketing means in today’s evolving media environment, where increasingly connected prospects, customers and the public interact with a broad range of businesses, seventy-two senior marketing executives were asked to define their profession. Here are twelve consistent marketing elements that ran across these seventy-two seemingly divergent marketing definitions. (Here’s the original marketing definitions post.)

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72 Marketing Definitions

Marketing Definition

What is Marketing? Here are 72 marketing definitions from experts and professionals with years of experience.

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10 MUST READ Digital Marketing News Sources

Need to keep up with the ever-changing digital marketing landscape? If so, here are ten must read digital marketing news sources.

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