Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.
Tags: 2011, BL Ochman, Dave Kerpen, David Berkowitz, Deborah Weinstein, Lisa Buyer, Lisa Gerber, Margie Clayman, marketing books, Michael Pinto, Peg Fitzpatrick, Sam Decker, WIlliam J. ward
In 2011, social media marketing continued to grow across businesses regardless of type (B2C, B2B, not-for-profit or solopreneur) or size. Evidence of the maturing of social media marketing was the explosion of books on the topic. Not sure where to start reading?
To help you, I asked fourteen social media marketing experts for their recommendations based on the books they read in 2011. What’s interesting about this list is that these books cover a variety of topics related to social media, not just the marketing.
It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.
Tags: Advertising, Branding, Communications, Community, Competitor, customer, design, Direct Marketing, e-commerce, Email, Fans, Free, gamification, Goals, green, guarantees, hoidays, incentives, influence, jingle, junk mail, know your customer, lifetime value, loyalty, marketing plans, marketishare, Media, Mobile marketing, Niche, Place, positing, Price, Product, Promotion, qr code, qualtiy, referral, Research, rewards, Rwesources, Social Media, target market, testing, Trust, unique selling proposition., USP, Value, Video, viral marketing, Website, word of mouth marketing, X-factor, youth marketing, zero based marketing
To help us understand what marketing means in today’s evolving media environment, where increasingly connected prospects, customers and the public interact with a broad range of businesses, seventy-two senior marketing executives were asked to define their profession. Here are twelve consistent marketing elements that ran across these seventy-two seemingly divergent marketing definitions. (Here’s the original marketing definitions post.)
72 Marketing Definitions from experts and professionals with years of experience.
Need to keep up with the ever-changing digital marketing landscape? If so, here are ten must read digital marketing news sources.
Tags: Actionable Analysis, Ad Age, AdWeek, Ann Handley, Anna Maria Virzi, Anne Holland, Brian Morrissey, ClickZ, Direct Marketing News, eConsultancy, iMedia, MarketingProfs, MarketingSherpa, MarketingVox, MediaPost, Rebecca Lieb