Marketing Resources

2011 Marketing Book Recommendations By 12 Experts

Regardless of your format of choice, hardcover, paperback or ebook, 2011 produced a bookshelf full of great marketing titles as well as more general business books. Here are the recommendations of twelve marketing experts on their marketing book choices for 2011.

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2011 Social Media Marketing Reading List

In 2011, social media marketing continued to grow across businesses regardless of type (B2C, B2B, not-for-profit or solopreneur) or size. Evidence of the maturing of social media marketing was the explosion of books on the topic. Not sure where to start reading?

To help you, I asked fourteen social media marketing experts for their recommendations based on the books they read in 2011. What’s interesting about this list is that these books cover a variety of topics related to social media, not just the marketing.

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Do You Know Your Marketing ABCs?

It’s Back-to-School time. Marketing has changed and evolved since we were in school. Here are the ABCs of Marketing.

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What Do We Mean When We Say Marketing?

To help us understand what marketing means in today’s evolving media environment, where increasingly connected prospects, customers and the public interact with a broad range of businesses, seventy-two senior marketing executives were asked to define their profession. Here are twelve consistent marketing elements that ran across these seventy-two seemingly divergent marketing definitions. (Here’s the original marketing definitions post.)

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72 Marketing Definitions

Marketing Definition

What is Marketing? Here are 72 marketing definitions from experts and professionals with years of experience.

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10 MUST READ Digital Marketing News Sources

Need to keep up with the ever-changing digital marketing landscape? If so, here are ten must read digital marketing news sources.

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